Brookshire Grocery Company
Customer Snapshot: Overview
2 Million square feet of food in their distribution centers.
Meeting the needs of today’s hungry consumer isn’t easy. When we step into a grocery store, we expect everything on our list to be in stock, fresh, priced right, and easy to find so we can get in and out as quickly as possible. Texas-based, Brookshire Grocery Company (BGC) understands this, and has made the customer experience their main priority since 1928. BGC implemented the SAP Promotion Management for Retail application to improve marketing and merchandising collaboration, and reduce promotional costs.
Brookshire Grocery Company
Tyler, Texas, USA
Number of Employees
Line of Business
Finance, Human Resources, Marketing, Sales, Sourcing and Procurement
SAP Business Suite, SAP Consulting, SAP ERP Human Capital Management (SAP ERP HCM), SAP for Retail, SAP NetWeaver, SAP Promotion Management for Retail
Customer Snapshot: History
Customer Snapshot: Business Model
Great Shopping Experience, and Rewards for Loyal Customers
BGC operates under the philosophy of superior service, quality products, and competitive prices. Their primary concern is to serve their dedicated customers by offering the freshest produce, highest quality meats, and most personable service. Also focused on providing value, Brookshire’s Thank You Card loyalty program is a simple and easy way for customers to save, and for Brookshire’s to reward them and thank them for their consistent support.
Traditional personal carry-out service is one of their signature traits — representing a desire to make shopping a great experience.
Nearly a decade ago, BGC realized their existing software systems couldn’t keep up with their pace of growth. The disparate systems slowed processes, duplicated data, and increased costs throughout the company. To stay competitive and maintain high standards for product quality and customer service, BGC needed to upgrade to a modern software platform that would integrate all of their business processes and data.
BGC was also confident that SAP was firmly committed to the retail industry and developing future innovations.
Enter SAP: The SAP Experience
Better Business: Benefits
SAP Business Suite has provided BGC with the necessary tools and functionality to meet their current business needs while offering flexibility for growth. Thanks to the SAP Consulting organization, BGC staff is now able to access timely and up-to-date data and analysis tools to enable better decision making, faster closings, and more timely financial reports.
Like most grocers, BGC advertises weekly merchandise promotions using print ads, inserts, flyers, and in-store displays with product images and price incentives. SAP Promotion Management for Retail allows BGC to plan and design promotional print layouts and assign sections of the layout to different merchandise categories or buyers. BGC can also use the application to perform financial modeling and simulations to compare price offer effectiveness and estimate margin gains.
Better Business: Run Simple
By having access to consolidated information on a single platform, executives are able to anticipate customer needs and offer an inspired shopping experience.