Anyou Biotechnology Group
Customer Snapshot: Overview
>1 pig for every 2 people in China
Creating and distributing safe, eco-friendly feed to 1,300 suppliers and customers is a big challenge for any fast-growing enterprise. Anyou Biotechnology Group needed a way to connect each isolated information silo and coordinate their efforts across China and Southeast Asia. With the help of SAP and Shanghai MTC Information Technology Co. Ltd., the only silos they’re working with are the ones they fill to feed more than half a billion pigs each year.
Anyou Biotechnology Group
Number of Employees
Shanghai MTC Information Technology Co. Ltd.
SAP Business One
China produces 2x as much pork as Europe, and 5x as much as the USA.
Customer Snapshot: History
Anyou Group (China) Co., Ltd. is a R & D, production and sales of high-tech environmental Feed Industry Group, specializing in the production of R & D Anyou feed, creep feed, and artificial milk products, which make Anyou China feed industry brands.
Customer Snapshot: Business Model
Customer Snapshot: Success Strategy
Bridging the Gap Across China and Southeast Asia
Anyou needed a consolidated IT platform that would streamline operations and increase transparency for the business, its distributors, and the farmers. Anyou has unified data management so it can make faster, more-informed decisions to stay ahead of customer demand and continue to feed its competitive edge.
Creating Transparency to Better Serve Livestock and Farmers
Anyou worked with MTC to deploy SAP Business One powered by SAP HANA® to seamlessly integrate the solution and unite all areas of the expanding company. The result was centralized, real-time data management group-wide, increasing transparency across the business from planning to costing to inventory management.
18 months to deploy SAP HANA across 40 companies
Enter SAP: The SAP Experience
The stability, scalability, and high ROI of the SAP Business One® application helped Anyou streamline their accounting and finance cycle by 67% by creating multiple detailed, multidimensional cost-management reports.
Operational costs reduced by 10%
Better Business: Benefits
Better Business: Run Simple
Filling the Piggy Bank
Real-time data analysis helps Anyou and their partners Run Simple. With improved communication among producers, consumers and distributors, these increased efficiencies lead to less waste and make work more productive. Thanks to the partnership with SAP, the livestock is well-fed and the farmers have the materials they need to keep producing healthier pork products for the largest pork-consuming countries in the world.
Deploying SAP Business One powered by SAP HANA with MTC made our operations more efficient. Management is streamlined and controls are standardized, reducing risk. Our data is integrated, eliminating information silos. Our decisions are faster and data driven, giving us a competitive edge.– Mr. Deng Meng, CIO, Anyou Biotechnology Group Co. Ltd.
An Eye Toward the Customers
The next step for Anyou is to increase customer satisfaction and loyalty. They are looking to deploy the SAP® Customer Relationship Management application at headquarters for a 360-degree view of customers. They are also seeking to consolidate financials across the group by integrating the SAP Simple Finance solution with SAP S/4HANA and SAP Business One.
In a nation where pigs hold a symbolic function beyond the food chain, Anyou hopes to discover as much as they can about their customers to help them meet the country’s growing demands for pork products now and in the future.