Customer Snapshot: Overview
The famous three stripes trademark was first used in 1949
The adidas Group has been around for 80 years, and this global sportswear brand remains innovative, cutting edge, and cool. That’s because adidas listens. Consumer expectations have changed, and adidas is becoming an omni-channel business where customers can get exactly the shoe they want across all channels and consumer touch points.
Number of Employees
Line of Business
Platform and Technology, Sales
Featured Products and Services
SAP Business Warehouse, SAP Fashion Management, SAP for Retail, SAP HANA
Customer Snapshot: History
Customer Snapshot: Business Model
Everything You Need to Play Hard and Look Great
Since 1924, when Adi Dassler started the company, the adidas Group has been on a mission to provide athletes with the best sports equipment possible. Today, adidas produces a multitude of brands in footwear, apparel, and hard sporting goods such as the TaylorMade line of golf equipment. All these products are designed to help customers stay on top of their game and looking great.
Customer Snapshot: Success Strategy
Maintaining a global leadership position in this competitive industry is not easy.
Enter SAP: The SAP Experience
One Platform for All Operations
With SAP Fashion Management and SAP HANA, we will be able to greatly improve our customers’ experience. Not only will these solutions help us become a truly omni-channel organization, they give us the insight to better anticipate customer demand both today and in the future.–Kai Bienmüller, Head of IT Wholesale ERP, adidas Group
Better Business: Benefits
Complete Visibility Drives Greater Understanding of Customers