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Screenshot of the SAP CPQ solution being used to configure hydraulic lifts

SAP CPQ – Configure, Price, and Quote

Deliver the perfect solution for your customers with fast and accurate quotes.

Quote complex business offerings in minutes using CPQ software

Deliver results with an intuitive configuration process across every sales channel.


Provide a richer customer experience by empowering your sales team and partners to easily offer complex product configurations, optimized pricing, and great-looking proposals with the SAP CPQ solution. Accelerate sales by connecting SAP CPQ to your CRM, e-commerce, or ERP platform.

  • Cloud deployment
  • Performance to configure complex quotes instantly
  • Connectivity to sell through any channel on any platform
  • Automated and accelerated quoting with embedded AI

Key Benefits

Increase sales effectiveness

Help sales reps sell through more channels faster by eliminating order errors, generating proposals instantly, and providing customer- and channel-specific pricing.

Enhance operational efficiency

Establish intelligent, integrated sales processes to generate quotes faster, simplify approvals, cut sales cycles, and free staff to focus on sales.

Work smarter

Improve business insights to maximize sales opportunities, increase cross- and up-selling, and optimize pricing, while protecting margins.

Key Features

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Configuration optimization

  • Empower sales reps to quickly create branded quotes that are error-free and adhere to company policies
  • Streamline configuration of quotes, regardless of complexity, product dependency, or quote size
  • Generate quotes of 10,000 lines or more in seconds with automated approval and exception workflows

Margin protection and expansion

  • Protect the margin of every opportunity with product, customer, and channel price controls
  • Eliminate rogue discounting with rules-driven eligibility and margin-protecting guardrails
  • Increase deal size by utilizing intelligent up-sell, cross-sell, and pricing recommendations

Seamless connectivity

  • Increase operational efficiency at a lower cost with connected quote-to-fulfillment processes
  • Streamline quotes by leveraging existing variant configuration models and ERP data
  • Engage customers and drive revenue with a unified data model via integration with SAP Sales Cloud, SAP Commerce Cloud, and SAP Service Cloud

Frequently Asked Questions

SAP CPQ can provide sellers with an intuitive, step-driven process that simplifies the creation of complex customer quotes, while simultaneously protecting deal margins, reducing and eliminating errors, and streamlining approval processes with workflow automation. Designed with scalable management in mind, business administrators can leverage tools and guardrails, like customer-specific pricing, minimum margins, and dependent relationships, to improve business outcomes and reduce inefficiency. Built-in proposal generation enables users to easily publish and send error-free quotes with consistent, preapproved branding. 

SAP CPQ can enable you to extend B2B sales journeys with rich commerce experiences, while maintaining control over pricing, advanced configuration, and proposal generation with request for quote integration, seamlessly transitioning self-service selections and configurations into B2B opportunity workflows. 

Additionally, you can leverage SAP CPQ to empower SAP Commerce users with configuration and pricing options directly within their commerce experience.

SAP CPQ includes preconfigured integration to SAP Sales Cloud and other SAP solutions, enabling you to reduce the complexity of lead-to-quote processes. SAP CPQ also includes integration with third-party CRM offerings, and you can leverage prebuilt connectors to streamline integration with an extensive list of SAP and third-party solutions via SAP Integration Suite. Discover how SAP CPQ can connect with your solution ecosystem in the SAP CPQ Integration Guide.

Yes, SAP CPQ has been purposely designed to help you streamline lead-to-quote processes, while maximizing the value of existing investments. With SAP CPQ, professional edition, you can utilize existing variant configuration (VC) models and MTO, BTO, and ETO configuration rules within SAP CPQ. 

Yes, a powerful configuration engine has been designed to support multiple business models, while proving sellers with an intuitive, consistent, and simplified experience. Each quote within SAP CPQ can support multiple product types and consumption schedules, empowering you to extend existing business models with minimal disruption to the sales experience.

Build a business case

Gain insights into the CPQ market and key vendors

Read the 2021 Gartner® Magic Quadrant™ for Configure, Price and Quote Application Suites and learn why SAP has been named a Leader.*

Drive value in the digital economy

Hear from Constellation Research on how CPQ can enable you to win in today’s era of new business models and customized offerings.

Identify key capabilities and use cases of SAP CPQ

Learn about SAP CPQ as the cornerstone of sales and digital commerce solutions from SAP in this Constellation Research report.

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.


Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.


Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Security and compliance

Focus on your business and customer relationships, while keeping your data safe and reliable. SAP takes a proactive, predictive approach to maintaining compliance and data security in the cloud and within an on-premise data center.

Questions? Get in touch!

*Gartner, Magic Quadrant for Configure, Price and Quote Application Suites, Mark Lewis, Dayna Ford 21 October 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP SE.

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