There’s often an astounding disparity between how you think customers feel about your products and services and how they actually do feel.
Operational data (O) – like costs, revenues, and sales – show what is happening in your business. But you also need experience data (X) to understand the feelings of the people involved and why things are happening.
SAP Experience Management solutions combine X-data and O-data. By collecting experience data at every meaningful touchpoint, you can analyze and understand experience gaps – and determine what to do about them.
Your company can then automate actions across business functions to drive improvement in customer, employee, product, and brand experiences.
Support employees at work and in life
Great employee experiences aren’t just about free food and ping pong tables. They’re about supporting your people in moments that actually matter – in both work and life. By combining X and O data, you can predict and prevent burnout, make individuals feel valued, and more.
It’s never been easier for customers to determine which companies provide stand-out experiences – and which don’t. By combining X and O data, you can deliver the stellar, personalized experiences that get rave reviews and grow your business.
Are you delivering the best possible customer experience?
Find out how your customer experience compares
Take this free 20-question assessment to evaluate your customer experience (CX) maturity level and performance. You’ll receive a customized report on your program's strengths and weaknesses, along with guidance based on proven success.
Companies that excel in the experience economy seamlessly interconnect business operations with customer experiences. How do they do it – and what is the recipe behind their success? Learn about the four traits these “masters” have in common.
The Total Economic Impact of Experience Management
The trend is clear: We live in an experience economy. The winners will be determined by the experiences they provide. Discover how technology makes it easier to manage positive interactions with your customers, employees, products,
Tecnológico de Monterrey is a large university system with 26 campuses in Mexico. Learn how they’re using SAP to improve the employee experience and give faculty opportunities to grow – so they can in turn offer better educational experiences to students.
Improving a neighborhood, one experience at a time
See how we helped improve the experiences of downtown Manhattanites for a day, from turning a parking lot into a flower garden to setting up a sidewalk commuter lounge. With SAP Experience Management, you can understand what people really want – and give it to them.