What are analysts saying?

Explore why Gartner® named SAP as a Leader in its 2026 Magic Quadrant™ report for configure, price and quote application suites. Hear from Constellation Research on how CPQ can enable you to win in today’s era of new business models and customized offerings.

How does SAP CPQ empower organizations to simplify selling processes?

SAP CPQ can provide sellers with an intuitive, step-driven process that simplifies the creation of complex customer quotes, while simultaneously protecting deal margins, reducing and eliminating errors, and streamlining approval processes with workflow automation. Designed with scalable management in mind, business administrators can leverage tools and guardrails, like customer-specific pricing, minimum margins, and dependent relationships, to improve business outcomes and reduce inefficiency. Built-in proposal generation enables users to easily publish and send error-free quotes with consistent, preapproved branding.

How can I leverage SAP CPQ with the SAP Commerce solution?

SAP CPQ can enable you to extend B2B sales journeys with rich commerce experiences, while maintaining control over pricing, advanced configuration, and proposal generation with request for quote integration, seamlessly transitioning self-service selections and configurations into B2B opportunity workflows. Additionally, you can leverage SAP CPQ to empower SAP Commerce users with configuration and pricing options directly within their commerce experience.

How does SAP CPQ integrate with other SAP or third-party solutions?

SAP CPQ includes preconfigured integration to SAP Sales Cloud and other SAP solutions, enabling you to reduce the complexity of lead-to-quote processes. SAP CPQ also includes integration with third-party CRM offerings, and you can leverage prebuilt connectors to streamline integration with an extensive list of SAP and third-party solutions through SAP Integration Suite. Discover how SAP CPQ can connect with your solution ecosystem in theSAP CPQ Integration Guide.

Can I use my existing variant configuration models with SAP CPQ?

Yes, SAP CPQ has been purposely designed to help you streamline lead-to-quote processes, while maximizing the value of existing investments. With SAP CPQ, professional edition, you can utilize existing variant configuration (VC) models and MTO, BTO, and ETO configuration rules within SAP CPQ.

Does SAP CPQ support multiple product types, such as subscriptions, services, and hardware?

Yes, a powerful configuration engine has been designed to support multiple business models, while proving sellers with an intuitive, consistent, and simplified experience. Each quote within SAP CPQ can support multiple product types and consumption schedules, empowering you to extend existing business models with minimal disruption to the sales experience.

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Gartner, Magic Quadrant for Configure, Price and Quote Applications, Luke Tipping, Mark Lewis, 22 January 2026.

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