How can I use AI to improve forecast accuracy with SAP Sales Cloud?

SAP Sales Cloud can help you improve forecast accuracy, identify at-risk opportunities, and increase win rates with embedded AI that provides recommendations on what tasks or interactions should be performed to increase forecast accuracy. The embedded AI performs continuous correlation analysis to identify links between seller behavior, opportunity win rate, and other complex variables. This allows sales managers to assess forecast accuracy and model various potential outcomes with data-driven analysis of propensity to close.

How can I improve my consumer packaged goods retail execution strategy with SAP Sales Cloud?

SAP Sales Cloud includes specialized "perfect store” functionality to help you create retail execution action plans, optimize visit logistics, and improve the efficiency of on-site activities. Dynamic visit surveys and planograms guide retail execution activities while unifying store audit information to enable continuous improvement of retail execution at each location. Unified KPIs provide insight into year-over-year improvement and can be used to improve resource allocation, execution strategy, and store performance across extended distribution networks.

Can I identify B2B buying journey insights with SAP Sales Cloud?

SAP Sales Cloud can help you identify actionable customer insights by centralizing critical data for a full view of each account. Embedded sales intelligence surfaces critical data automatically and enables real-time exploration of the customer journey through each stage of the sales pipeline. Meanwhile, intuitive visualizations can provide valuable buying journey insights and help business users identify and proactively solve sales process breakdowns.

What is guided selling within SAP Sales Cloud?

B2B selling has become increasingly complex, and leading organizations are helping sales teams improve outcomes by providing prescriptive guidance for opportunity progression. Guided selling functionality within SAP Sales Cloud provides a framework to help you understand and respond to customer needs with an interactive, value-driven approach that's shaped by real-time data.

Does SAP Sales Cloud use AI for dynamic visit planning?

Yes, organizations can leverage dynamic visit planning functionality within SAP Sales Cloud to help reduce overhead and improve efficiency of store and site visit logistics, scheduling, and routing. Embedded intelligence utilizes real-time and historical data to dynamically optimize how and when field sales and retail execution staff visit customer locations.

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What is SAP Sales Cloud?

SAP Sales Cloud is an agentic AI–enhanced customer relationship management (CRM) solution for sales automation, customer acquisition, guided selling, forecasting management, and dynamic analytics.

Sales Cloud helps organizations utilize agentic AI to accelerate growth and performance through:

Cloud deployment.
AI-enhanced sales processes.
Optimized mobile sales experience.
Actionable insights, highlights, recommendations, and analytics.
Insight-led pipeline management and predictive forecasting.

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Transform selling with AI

Discover how to enhance sales operations to drive revenue with AI and a smooth lead-to-cash process.

SAP Sales Cloud product road map

Reap the benefits of sales automation innovations

Learn about planned innovations, future releases, and product visions for the SAP Sales Cloud solution.

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Key Benefits

Turn every sales rep into a top performer

Grow revenue, drive sales performance, and make each sales interaction impactful by equipping sellers with AI agents and next-best actions for each situation.

Scale personalized, VIP treatment to every customer

Gain a panoramic view of every customer through insights and agentic AI to uncover hidden opportunities, improve sales interactions, and build lasting relationships.

Lead with insight and act with confidence

Sharpen sales strategies, improve pipeline health, increase forecast accuracy, and maximize revenue with AI-enhanced insights, augmented processes, and modeling.

Key features

Sales AI

Equip each sales rep with AI-assisted sales processes and the Joule copilot. Sales Cloud accelerates, improves, and simplifies sales engagement through AI-generated insights and AI content and by automating complex tasks through AI agents.

Intelligent guided selling

Guided selling uses real-time data to provide recommendations for next-best actions as well as highlights, insights, and engagement trends to accelerate deal cycles. Clear direction enables account team members to engage with confidence.

Digital sales performance dashboard

Increase lead generation and conversion rates of high-volume selling activities by improving outbound engagement. The digital selling workspace is the AI-enabled command center of digital engagement. Users can generate emails and scripts, launch calls, schedule meetings, and execute sales campaigns.

Pipeline and forecast intelligence

Track and understand pipeline and forecast strength using business intelligence to improve quota attainment and reduce deal slippage. Analyze forecasted deals for target, best case, estimated, and more using embedded AI and real-time opportunity data.

AI-powered mobile selling

Sales Cloud’s dedicated mobile applications provide sellers with an optimized user experience to suit fast-paced sales engagement from anywhere, any time. Embedded AI improves performance while voice navigation capabilities increase ease of use.

Field sales and dynamic visit planning

Dynamic visit planning provides insights and recommendations that help sales reps plan field visits, optimize routes, and maximize coverage. Field sales reps can improve their efficiency in progressing deals through each pipeline stage—while organizations increase revenue and reduce operating costs.

Streamline lead-to-cash processes

Discover how SAP Sales Cloud and SAP S/4HANA Cloud Public Edition can help you simplify your lead-to-cash processes, accelerating sales cycles and maximizing revenue opportunities.

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See how customers are succeeding with SAP Sales Cloud

With the integration of SAP Sales Cloud and SAP ERP Central Component using SAP Integration Suite, the 360-degree customer view has been useful for the sales department and also for customer service.

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CRM admin in the construction industry

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SAP Sales Cloud is incredibly beneficial for businesses due to its use of a pipeline analogy to manage tasks, detect and address potential process issues, and automate various tasks. This automation includes intelligent sales prioritization, guided selling, improved sales forecasting, and more.

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Quality analyst in the software service industry

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Intelligence built into its technologies.

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Team leader in the retail industry

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Amazing CRM system for business management.

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Manager in the financial services industry

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Take an interactive product tour

Explore the key features of sales automation with our interactive product tour for SAP Sales Cloud.

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SAP Sales Cloud is recognized with industry awards

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Build a business case

Smart selling with AI and data

Discover ISG recommendations for practical AI and intelligent technology solutions to modern B2B sales challenges.

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Using AI and CX to revolutionize sales

Learn how AI can transform B2B sales by automating tasks, and offering strategic insights—enhancing efficiency, personalization, and customer satisfaction.

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Sales process transformation with cloud ERP

Find out how to streamline the lead-to-cash journey with SAP Sales Cloud, available as part of GROW with SAP S/4HANA Cloud Public Edition, premium.

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See what analysts are saying about SAP Sales Cloud

IDC explores AI’s potential for revenue management

Discover how leveraging SAP Business Suite’s AI advancements can lead to superior sales efficiency and resiliency.

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Frequently asked questions

: SAP Sales Cloud can help you improve forecast accuracy, identify at-risk opportunities, and increase win rates with embedded AI that provides recommendations on what tasks or interactions should be performed to increase forecast accuracy. The embedded AI performs continuous correlation analysis to identify links between seller behavior, opportunity win rate, and other complex variables. This allows sales managers to assess forecast accuracy and model various potential outcomes with data-driven analysis of propensity to close.
: SAP Sales Cloud includes specialized "perfect store” functionality to help you create retail execution action plans, optimize visit logistics, and improve the efficiency of on-site activities. Dynamic visit surveys and planograms guide retail execution activities while unifying store audit information to enable continuous improvement of retail execution at each location. Unified KPIs provide insight into year-over-year improvement and can be used to improve resource allocation, execution strategy, and store performance across extended distribution networks.
: SAP Sales Cloud can help you identify actionable customer insights by centralizing critical data for a full view of each account. Embedded sales intelligence surfaces critical data automatically and enables real-time exploration of the customer journey through each stage of the sales pipeline. Meanwhile, intuitive visualizations can provide valuable buying journey insights and help business users identify and proactively solve sales process breakdowns.
: B2B selling has become increasingly complex, and leading organizations are helping sales teams improve outcomes by providing prescriptive guidance for opportunity progression. Guided selling functionality within SAP Sales Cloud provides a framework to help you understand and respond to customer needs with an interactive, value-driven approach that's shaped by real-time data.
: Yes, organizations can leverage dynamic visit planning functionality within SAP Sales Cloud to help reduce overhead and improve efficiency of store and site visit logistics, scheduling, and routing. Embedded intelligence utilizes real-time and historical data to dynamically optimize how and when field sales and retail execution staff visit customer locations.