CRM and CX Knowledge Center
Customer experience, done right
Explore the challenges keeping business leaders awake at night – and the solutions that can help transform problems into possibilities.
Experience the latest CX solutions from SAP
Get ready to meet the moment
Turn a viral social media post into stronger loyalty and higher profits by connecting business processes to the customer experience with SAP Customer Data Platform.
Drive profitable B2B e-commerce outcomes
Discover how to simplify complex B2B processes, boost profits through data-driven intelligence, and achieve business agility at scale on an enterprise-grade platform.
Build customer loyalty and trust
See how our customer identity and consent management solutions help deliver frictionless engagements across touch points and address data privacy on a global scale.
New customer experience models
Learn how emerging technologies come together to create exceptional experiences
Learn more about SAP Customer Experience solutions
View the latest articles, research, demos, and videos to understand how our CX solutions can help you address your business needs.