Empower retailers with AI pricing solutions that boost profits, productivity, and loyalty
Offering seamless integration with SAP S/4HANA, Competera empowers SAP retail clients with AI-driven solutions that optimize prices across all products, markets, and channels. Powered by Contextual AI, the platform continuously processes billions of price combinations using 20+ variables—from real-time competitive data to hyper-local product behavior—to help businesses maximize profits, reduce repricing times, and strengthen customer loyalty.
Overview
Optimize prices across all products and channels in real time
Retailers can achieve precise, AI-driven price optimization across product portfolios by leveraging a contextual AI platform that considers over 20 core variables, including real-time competitive data, hyper-local behavior, and demand patterns. Features like store-level pricing, workflow automation, and the AI Pricing Assistant enable retailers to fine-tune prices with precision, balancing profitability, competitiveness, and customer trust.
Strengthen customer loyalty with optimal store-level pricing
With hyper-localized pricing and actionable AI-driven insights, retailers can tailor prices to meet unique customer expectations at individual stores or clusters. This ensures consistent and fair pricing across all touchpoints, eliminating the perception of arbitrary changes. By maintaining transparency and aligning prices with customer behaviors, retailers foster loyalty, enhance brand perception, and boost repeat purchases.
Accelerate pricing operations with intelligent automation
Retailers streamline pricing with advanced automation and AI tools like the Pricing Assistant, which flags opportunities to adjust campaigns or optimize underperforming products. By automating workflows, such as competitive analysis and repricing, and integrating real-time recommendations, retailers cut workloads by up to 70 percent, freeing teams to focus on strategic projects like scaling into new regions or improving customer experience.
Details
Solution type
APIs and Technical Components
Industry
Retail
Compatibility
Works with
Features
Transform data into actionable insights
Access comprehensive analytics showing real-time pricing trends, competitor movements, and business performance across categories, brands, and regions. Generate dynamic reports with detailed price insights and cross-dependencies to understand the factors driving AI pricing recommendations.

Monitor competitor prices in real time
Access ready-to-use competitor data with AI-assisted insights. Our custom scraping delivers billions of data points covering prices, promos, and availability across markets. Leverage intelligent product matching with confidence scores and get tailored data validated via quality assurance.

Set optimal prices at store-level
Generate hyper-local prices across your store network through a centralized platform that processes 20 core variables. Tailor pricing to individual stores and clusters while monitoring thousands of optimization groups through intuitive treemaps, organized by store, category, or attributes.

Plans and pricing
Integrated Edition
Predictive retail price simulations, advanced user access management capabilities, interactive user interface, and enhanced reporting.
A paid pilot is available for A/B testing. The contract price depends on the number of locations, stores, and assortment. The typical contract duration is 3 years, with negotiable billing frequency.
- + EUR 30000.00 Setup Fee
- Minimum contract 3 years
Predictive retail price simulations, advanced user access management capabilities, interactive user interface, and enhanced reporting.
A paid pilot is available for A/B testing. The contract price depends on the number of locations, stores, and assortment. The typical contract duration is 3 years, with negotiable billing frequency.
Customer reviews
Technical Information
| Solution type | APIs and Technical Components |
| Category | Commerce |
| Industry | Retail |
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The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
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The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
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| Privacy policy |
SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner. |
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