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Marketing for exceptional customer engagement

Customer lifetime value can reach new heights when you deliver real-time, personalized omnichannel engagement.

What should you look for in a marketing platform?

Your success depends on attracting, converting, and retaining the right customers. Our marketing platform can help you successfully identify audience segments, deliver customer engagements across channels and at scale, and produce measurable results. 

The right marketing platform can help your business grow by enabling you to:

  • Accelerate time to value
  • Deliver one-to-one, cross-channel experiences
  • Increase loyalty and customer lifetime value
  • Simplify your IT marketing landscape
  • Produce measurable business results

Growth at the speed of opportunity

Analysts and experts share their insights in this Intelligent CX Webcast series.

Increase customer lifetime value with SAP Emarsys Customer Engagement

Our customer engagement platform is built for marketers to help you take personalized customer experiences to the next level through:

  • Integrated customer engagement
  • Prebuilt industry-specific analytics and use cases
  • Channel-agnostic, customer-centric personalization engine
  • Embedded marketer-friendly AI and predictive analytics
  • Real-time cross-channel marketing automation
  • Integrated customer intelligence and loyalty

Transform marketing from a cost center into a growth generator

With SAP solutions, you can rapidly scale omnichannel customer engagement to deliver real-time, personalized experiences that drive business outcomes.

Prioritize omnichannel marketing automation

From touch points spanning e-mail to IoT, consumers expect brands to know who they are, anticipate their needs, and guide them to their desired outcome – whatever the channel.

Adapt at the speed of customers

Brands are struggling to adapt marketing activities to changing business conditions and buyer behavior. To meet growth goals, CMOs need solutions that enhance marketing agility and cut time to value.

Scale delivery of one-to-one personalization

The segment of one is now expected by consumers. To beat competitors, brands are innovating data-driven strategies to scale their ability to deliver in the moments that matter to individual customers.

See how customers are succeeding with marketing software from SAP

1.5x increase in the contactable database

Learn how confectioner Ferrara’s customer-focused, omnichannel marketing strategy increased engagement and growth.

Delivering personalized engagements and fitness motivation

See how adidas Runtastic’s mobile-first approach delivers millions of personalized messages to a global fitness community every day – all within a single platform.

Explore marketing technology optimization benefits

Solve the “martech” fragmentation puzzle

Retailers and direct-to-consumer brands are rethinking marketing strategies to manage martech complexity for optimal performance and to enhance martech effectiveness to deliver personalized value at scale.

What are analysts saying about marketing solutions from SAP?

Growing revenue with marketing technology innovation

Focusing on innovation and optimization of your marketing technology stack can accelerate business outcomes and time to value. Get insights on rethinking your marketing strategy.

Resource Center

Exploring SAP Emarsys Customer Engagement

Accelerate revenue growth and increase customer lifetime value with real-time, personalized, and omnichannel customer experiences.

Online Event
Managing grocers' perfect storm

Explore the opportunity for grocers to rebalance and repivot in an evolving post-pandemic landscape.

Exploring SAP Emarsys Customer Engagement

See how your brand can consolidate various marketing technologies, shorten time to value, and move as fast as your customers’ expectations change.

The benefits of cross-channel personalization

Watch a session from SAP Sapphire and learn about the SAP Emarsys Customer Engagement solution.

Online Event
Agile marketing: The key to meeting customers where they are

Discover how marketing agility leads to superior ROMI and increased customer lifetime value in this webinar with Aberdeen Strategy & Research. 

Online Event
Gaining repeat customers using first-party data

Find out why first-party data is the key to understanding what customers want, delivering marketing messages that resonate, and strengthening loyalty. 

Online Event
The post-pandemic reality of retail

Hear market leaders and industry analysts, including Forrester, detail the priorities that drive experience and growth for retail brands. 

Online Event
Capitalizing on the growing dominance of mobile

Ready to maximize conversions by positioning mobile front and center in your omnichannel marketing mix? Learn how SAP Emarsys Customer Engagement can help.

Thought Leadership
The future of omnichannel grocery

Discover how you can reimagine the end-to-end grocery experience to meet customer needs and increase sales. 

Thought Leadership
The future of direct-to-consumer marketing

Learn about an omnichannel direct-to-consumer strategy for influencing buying decisions and strengthening customer loyalty. 

Thought Leadership
Meet customers where they really are

Explore new opportunities to understand your customers’ intentions and design engaging experiences. 

Thought Leadership
Capture demand by optimizing consumer intent

Use targeted messaging and digital channels as part of a holistic D2C marketing strategy to drive demand along the path to purchase. 

Thought Leadership
Build lasting relationships with customers

Learn best practices for strengthening loyalty, boosting retention rates, and growing your customer base. 

Solution Overview
Discover SAP Emarsys Customer Engagement

Find out how SAP Emarsys Customer Engagement can help your business accelerate business outcomes. 

Thought Leadership
The Retail Trends Playbook by Econsultancy

Read how your brand can best adjust to the omnichannel retail landscape in 2022 and beyond in this Econsultancy report. 

Thought Leadership
IDC: Accelerate business outcomes with marketing technology innovation

Gain insights and recommendations on how retailers and direct-to-consumer brands are rethinking marketing strategies to manage martech complexity for optimal performance.

Questions? Get in touch!

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