Marketing for exceptional customer engagement
What should you look for in a marketing platform?
Your success depends on attracting, converting, and retaining the right customers. Our marketing platform can help you successfully identify audience segments, deliver customer engagements across channels and at scale, and produce measurable results.
The right marketing platform can help your business grow by enabling you to:
Growth at the speed of opportunity
Analysts and experts share their insights in this Intelligent CX Webcast series.
Increase customer lifetime value with SAP Emarsys Customer Engagement
Our customer engagement platform is built for marketers to help you take personalized customer experiences to the next level through:
Transform marketing from a cost center into a growth generator
With SAP solutions, you can rapidly scale omnichannel customer engagement to deliver real-time, personalized experiences that drive business outcomes.
Prioritize omnichannel marketing automation
From touch points spanning e-mail to IoT, consumers expect brands to know who they are, anticipate their needs, and guide them to their desired outcome – whatever the channel.
Adapt at the speed of customers
Brands are struggling to adapt marketing activities to changing business conditions and buyer behavior. To meet growth goals, CMOs need solutions that enhance marketing agility and cut time to value.
Scale delivery of one-to-one personalization
The segment of one is now expected by consumers. To beat competitors, brands are innovating data-driven strategies to scale their ability to deliver in the moments that matter to individual customers.
See how customers are succeeding with marketing software from SAP
1.5x increase in the contactable database
Learn how confectioner Ferrara’s customer-focused, omnichannel marketing strategy increased engagement and growth.
Delivering personalized engagements and fitness motivation
See how adidas Runtastic’s mobile-first approach delivers millions of personalized messages to a global fitness community every day – all within a single platform.
Explore marketing technology optimization benefits
Solve the “martech” fragmentation puzzle
Retailers and direct-to-consumer brands are rethinking marketing strategies to manage martech complexity for optimal performance and to enhance martech effectiveness to deliver personalized value at scale.
What are analysts saying about marketing solutions from SAP?
Growing revenue with marketing technology innovation
Focusing on innovation and optimization of your marketing technology stack can accelerate business outcomes and time to value. Get insights on rethinking your marketing strategy.
Resource Center
Accelerate revenue growth and increase customer lifetime value with real-time, personalized, and omnichannel customer experiences.
Explore the opportunity for grocers to rebalance and repivot in an evolving post-pandemic landscape.
See how your brand can consolidate various marketing technologies, shorten time to value, and move as fast as your customers’ expectations change.
Watch a session from SAP Sapphire and learn about the SAP Emarsys Customer Engagement solution.
Discover how marketing agility leads to superior ROMI and increased customer lifetime value in this webinar with Aberdeen Strategy & Research.
Find out why first-party data is the key to understanding what customers want, delivering marketing messages that resonate, and strengthening loyalty.
Hear market leaders and industry analysts, including Forrester, detail the priorities that drive experience and growth for retail brands.
Ready to maximize conversions by positioning mobile front and center in your omnichannel marketing mix? Learn how SAP Emarsys Customer Engagement can help.
Discover how you can reimagine the end-to-end grocery experience to meet customer needs and increase sales.
Learn about an omnichannel direct-to-consumer strategy for influencing buying decisions and strengthening customer loyalty.
Explore new opportunities to understand your customers’ intentions and design engaging experiences.
Use targeted messaging and digital channels as part of a holistic D2C marketing strategy to drive demand along the path to purchase.
Learn best practices for strengthening loyalty, boosting retention rates, and growing your customer base.
Find out how SAP Emarsys Customer Engagement can help your business accelerate business outcomes.
Read how your brand can best adjust to the omnichannel retail landscape in 2022 and beyond in this Econsultancy report.
Gain insights and recommendations on how retailers and direct-to-consumer brands are rethinking marketing strategies to manage martech complexity for optimal performance.