Customer experience and CRM innovations
Recent innovations
Joule Assistants and Joule Agents for customer experience
Accelerate lead management, deal qualification, sales engagement, and case resolution with sales and service AI agents that enrich, qualify, route, convert, and orchestrate work to boost productivity, improve outcomes, and execute faster.
ERP‑connected commerce to scale and unify channels
Activate ERP-connected commerce quickly with preconfigured capabilities to deliver trusted pricing, availability, and ordering supported by SAP-managed connectivity.
AI-led commerce with SAP and Google
SAP and Google are partnering to power the next generation of AI commerce, enabling connected data, smarter product discovery, and seamless agent-driven shopping and service experiences.
The operational backbone for B2B orders
Run complex B2B orders across your multiple ERP systems and order channels in one operational layer. Orchestrate across business entities and connect demand, inventory, pricing, and fulfillment with embedded AI across the order lifecycle.
Planned innovations
Q4 2026
Retail Product Attribute Enrichment Agent
Improve product classification accuracy by retrieving and assigning the appropriate merchandise categories and article hierarchies.
Q1 2027
Product Recommendation Agent
Increase conversion and average order value by dynamically surfacing the most relevant products and offers for each customer interaction.
Q1 2027
Incentive Plan Design Assistant
Translate business intent into optimized compensation plans, model fiscal scenarios, and forecast performance outcomes automatically.
Q2 2027
AI-driven survey insights
Enhance store performance and sales by identifying anomalies, trends, and exceptions across survey parameters.
Explore SAP Customer Experience road maps
E-commerce
Learn how an integrated, scalable, and enterprise-grade digital commerce platform can help you fuel innovation and drive profitable growth.
Service
Deliver a consistent service experience and connect customer contacts from different channels in one solution.
Customer engagement
Refine your segmentation strategy to create targeted communications and engage customers using advanced personalization capabilities.
Explore CRM and CX resources
SAP Commerce Cloud Release Ready Kit
Learn more about the new release of SAP Commerce Cloud.
SAP Engagement Cloud Release Ready Kit
Learn more about the new release of SAP Engagement Cloud.