Deepen your understanding of customers
The more you know about your customers, the better. Gain rich customer insights by using a common data model to bridge functional silos, unify data sources, and create 360-degree profiles.
Trust in the value of your customer data
Outdated and inaccurate data won’t get you far with customers. Help ensure your data is accurate and credible with a solution built on an enterprise identity and data privacy foundation.
Grow your business through focused engagements
Every customer interaction offers an opportunity to grow your business. Maximize
growth by fueling engagements with insights curated from profiles.
Explore the latest release highlights and product road map
Find out about changes and updates in the latest release of SAP Customer Data Platform.
Product road map
View the road map for SAP Customer Data Platform and explore planned innovations and future features and functionality.
SAP Applications and APIs
Extend the functionality of SAP Customer Data Platform, partner applications, and SAP software application programming
Discover, try, manage, and deploy trusted partner applications that extend SAP Customer Data Platform.
SAP API Business Hub
Explore APIs and prepackaged integrations from SAP and select partners to connect solutions to your existing landscape or write your own custom extensions.