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Customer profile timeline in SAP Customer Data Platform

SAP Customer Data Platform

Enterprise-wide customer insights can help you better engage with customers to increase conversion and strengthen retention.

Boost revenue using insights from an enterprise customer data platform

Business growth and market expansion are key to your continued success. Our enterprise-grade customer data platform can help you personalize engagements across channels to better connect with customers and keep your business moving forward.


By bridging online and offline data, SAP Customer Data Platform can help you understand your customers and deliver relevant, trusted, and personalized engagements.

  • Native connection with ERP for supply chain optimization and product innovation
  • Access to customer profile views for use cases that fit your business needs
  • Respect for customer data privacy by maintaining the purpose of customer data
  • Real-time access to customer insights to deliver personalized experiences

Elevate your customer data strategy

Learn the keys to building a customer data foundation from HBR.

See how customers are succeeding with SAP

Creating personalized finance solutions in real time

See how TEND strengthens customer retention by delivering personalized experiences in real time to millions of users, each with unique financial situations.

Build a business case

KuppingerCole: SAP offers a leading CDP solution

Take a look at KuppingerCole’s findings on how a customer data platform (CDP) from SAP delivers value across the enterprise.

Interactive demo: SAP Customer Data Platform

See firsthand how you can use our CDP solution to grow revenue, reduce IT strain, and transform into a customer-centric enterprise.

Questions? Get in touch!

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