SAP is named a Leader in digital experience platforms
Find out how you can create simple, connected digital customer experiences, and why SAP is named a leader in The Forrester Wave™: Digital Experience Platforms, Q3 2019.
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SAP Customer Experience has evolved CRM
Understand your customers and engage them with seamless, personalized content. Give them the freedom to explore and interact – and choose you.
Build B2B Resilience in the New Normal
SAPPHIRE NOW Reimagined
The Customer Experience Channel is now on demand with must-see content free to view
Get expert insights into the future of the customer experience
SAP Customer Experience solutions provide the bridge to customer freedom
See how companies have created effortless, meaningful experiences with customer experience solutions from SAP.
Watch customer stories
“Marc Worrall, General Manager Digital Services, Operations & Quality Digital – Distribution, TUISAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.
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E-Commerce Solutions
Provide a superior and personalized omnichannel commerce experience.
Benefit from using a single commerce solution
Support all go-to-market models
Leverage industry-specific capabilities
Realize a fast ROI with prebuilt integrations
Exceed expectations with built-in flexibility
Customer Data Solutions
Know who your customers are and how they want to be treated.
Build hyper-personalized relationships with first-party data
Scale and optimize your B2B value network, while reducing risk
Deliver frictionless engagements with customer identity and access management (CIAM)
Provide the data privacy and trust customers demand
Address GDPR, CCPA, and other regional data privacy requirements
“Blaine Carter, Chief Information Security Officer, Franklin CoveyFranklin Covey has chosen
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SAP Customer Data Cloud to help us remain customer-centric. Using a platform to house customer data in a single location and secure it ensures that our customers are always at the top of our priority list.
“Michael Stichnote, Global Head of eCRM and Sales IT, Henkel AG & Co. KGaAThe digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.
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Sales Solutions
Improve sales with better selling experiences.
Save time and guesswork to accelerate sales
Guide sales reps through quotes and contracts fast
Model and manage sales territories and incentives
Embrace the future of selling
Service Solutions
Make service the heart of your customer experience.
Create a unified service experience
Develop an elite team of skilled experts
Deliver the next generation of self-service
Capture and understand customer feedback
“Jack Rijnenberg, Director, Online Services, Markem-ImajeSAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.”
“Payne Hughs, VP, Thrush AircraftIt’s been an amazing experience! Having the ability to reach our customers during emergencies in real time is crucial and now possible with SAP Marketing Cloud.
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Marketing Solutions
Treat marketing as a trusted source of business.
Personalize customer experiences across your business
Build customer trust to develop ongoing relationships
Optimize marketing to drive revenue
Drive demand and growth for B2B marketers
What are analysts saying about customer experience solutions from SAP?
Learn about SAP Customer Experience across industries
Automotive
Drive the future of mobility
Exceed customer expectations while capitalizing on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.
Consumer Products
Build brand preference using every route to market
Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.
Fashion
Deliver great experiences to fashion customers
Customize the digital experience for consumers and wholesale buyers with personalized merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.
High Tech
Simplify and accelerate transformation and innovation
Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.
Industrial Machinery and Components
Prevail in the new normal for manufacturing
Help your customers address demand fluctuations, navigate supply chain disruptions, and deliver service continuity and quality by using SAP Customer Experience solutions.
Insurance
Engage the unengaged insurance customer
Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalized omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.
Public Sector
Improve citizen experiences in the public sector
Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organizations.
Retail
Create engaging experiences across every channel
Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.
Telecommunications
Become a digital service provider and monetize services
Deliver a first-class omnichannel customer experience that’s hyperpersonalized and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.
Travel
Create a traveler journey that enhances the destination
Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.
Utilities
Win over the new prosumer with customer centricity
Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.
Grow your business by delivering exceptional customer experiences
The future of B2C customer experience
How can companies thrive in a world where customers themselves specify the terms of the relationship, but then let AI guide their buying journey?
The future of B2B customer experience
As decision-making and purchasing processes rapidly change, how do B2B companies reinvent themselves to lead in the experience economy?
CRM and CX Resource Center
Innovate, integrate, and extend your customer experience solutions
Discover the power of a business platform that allows you to personalize, extend, and create every app you’ll ever need.
SAP Cloud Platform
SAP Customer Experience and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.
Support the end-to-end customer journey
Explore the other SAP Customer Experience solutions.
SAP Customer Experience solutions
See how Customer Experience solutions bring together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.