Skip to Content
Image of fireworks at the event

Join us at SAP Customer Experience LIVE

With over 200 sessions, you will gain insights into what it means to be on the cutting edge of customer engagement and the customer experience today. Oct. 10-11, Barcelona.

Deliver the personalized experiences customers want – and the privacy they demand

Build stronger relationships with your customers, and earn and keep their trust, with SAP C/4HANA. This in-memory customer experience (CX) suite offers cloud solutions for marketing, commerce, sales, service, and customer data – and uses technologies like machine learning to power real-time engagements.

Customer experiences based on power, trust, and speed

Key Benefits

Previous Next
Image of a customer


Puts customers at the center of your business with deeply-integrated features that help build trusted experiences. 

Image of a timer depicting speed to market

Speed to market

Open and extensible customer experience platform that shortens innovation cycles via a modern microservices architecture.

Image of box depicting a modular solution

Modular CRM system

Modular applications for easier adoption of best-of-breed functionality with the ROI and scalability of a suite.

Why SAP C/4HANA for customer engagement?

Previous Next

Transform your business faster

SAP C/4HANA was built to help you thrive in an economy where products are becoming services – and the experience of selecting, buying, consuming, and getting help with those services is quickly becoming the differentiator.

Build trusted relationships

Fourth-generation CRM is not about automating transactions or managing processes – it’s about creating a series of moments which feel genuine and inspire trust. SAP C/4HANA gives customers control over their data and how it’s used, sold, or marketed.

Create great experiences, every time

With tight integration to SAP S/4HANA and your other enterprise systems, SAP C/4HANA breaks down silos – and empowers employees across every department to create simpler, personal, and more helpful connections with customers.

Keep up with your customers

With an in-memory architecture that leverages of SAP Cloud Platform, our customer experience software provides rich microservices for extension and integration – so you can bring consumer-driven innovation to market in record time. 

What are leading analysts saying about SAP?

Back to top