FAQ & contact us
SAP Sapphire & ASUG Annual Conference Orlando
Questions about the event? Find the answers to our most common event questions.
The event is available to all interested adults 21 years of age and older.
SAP reserves the right to cancel an attendee's registration or request that an attendee leave the event if that individual engages in competitive, harmful, or disruptive behavior.
If an attendee is notified that their registration has been canceled, it's the attendee’s responsibility to make the necessary changes to hotel and travel arrangements.
The event takes place Monday, May 19, through Wednesday, May 21, at the Orange County Convention Center (OCCC), North and South concourse in Orlando, Florida.
The show floor hours are:
Monday, May 19: 1:00 p.m.–6:00 p.m.
Tuesday, May 20: 7:30 a.m.–5:00 p.m.
Wednesday, May 21: 7:30 a.m.–4:30 p.m.
Please note: Show floor hours are subject to change.
You'll have the opportunity to purchase access to ASUG pre-conference seminars during the registration process. Additional fees apply.
No, we do not offer CPE credits.
Event information
If you have received a formal invitation from SAP to attend the event, your invitation will include a link to accept the invitation, which will formally bring you into the registration process. Alternatively, you can also register by clicking on “Register Now”.
You will need an SAP.com account to register. With an SAP.com account, you can register for SAP events and access resources such as trial software, analyst reports, and product road maps.
Register with an existing SAP.com account:
- Select the Register now link below.
- Enter the email linked to your SAP.com account. You'll be redirected to the SAP Universal ID login page.
- Enter your SAP account credentials. You may be prompted to review and update your account data if required information is missing.
- Accept the Conference Terms & Conditions.
Register by creating a new SAP.com account:
- Select the Register now link below and enter your email address. Shared email addresses will not be accepted.
- Complete and submit the account registration form. A challenge-response test may be required for security verification.
- Check your email for an account activation link, which will be valid for 15 minutes. If it expires, restart the registration process, resubmit the form, and request a new activation email by selecting the corresponding link under the email field.
- Select the activation link in your email. You’ll be prompted to create a password and accept the SAP Universal ID terms of use. After you submit your password, you'll be redirected back to the event registration page.
- Accept the Conference Terms & Conditions.
SAP Sapphire Orlando in 2025 has concluded. Please join SAP Sapphire Virtual to watch on-demand sessions from the 2025 event.
Individual tickets (in USD):
Standard rate: $1,999
ASUG member: $1,899
Public sector: $1,599
Group discount rates (in USD):
ASUG members (buy 5, get 10% off)*: $8,545
General attendees (buy 5, get 10% off)*: $8,995
* Due to the limited capacity, group-discount purchase rates apply for SAP customer and prospective customer passes only.
When you register for the event, the ASUG member discount will automatically apply for current ASUG members. To receive the discount, your company email domain on your registration profile must exactly match your ASUG member company email domain. If you have questions about your membership status or would like to verify how your company name is listed, contact memberservices@asug.com.
There are no passes only for the show floor. There are no one-day passes available for attendees.
No, the conference does not offer discounts to students nor international attendees.
Yes, SAP Sapphire & ASUG Annual Conference Orlando will honor a government rate to bona-fide employees of a federal, state, or local government entity, including public higher education institutions. Within the registration process, you'll be able to select the checkbox that states you wish to participate at the public sector rate. All attendees registering under the government rate will be required to show their employer-issued government ID or other proof of employment upon check-in.
Attendees aren't able to bring guests to the event.
You can obtain your confirmation email by accessing your registration using the “Access My Registration” function. Once you have accessed your registration, you'll be able to email yourself a copy of your confirmation email.
Registration for the conference includes access to all business presentations, show floor experiences, session offerings, product demonstrations, food and beverage provided on the show floor, and evening events included in the event agenda.
We accept payment by credit card only. Purchase orders are not accepted as a form of payment. We are unable to make exceptions. If you have any questions concerning this information, send an email to support@sapevents.com.
You can obtain a registration receipt by accessing your registration using the “Access My Registration” function. Once in your registration details page, you can email yourself a copy of your registration receipt.
Substitutions are permitted for full-conference paid attendees only, and with someone from the same company. Original payment is required to be transferred to the substituted attendee.
To initiate a substitution, request of substitution must be made by email to support@sapevents.com. Please reference the registration confirmation number.
Substitutions will not automatically update your hotel reservation. Please contact your hotel directly for changes.
Notification of registration cancelation must be made by email to support@sapevents.com, where you must reference the registration confirmation number. Regrettably, cancelation requests can't be taken over the phone or other media.
Cancelation fees apply. See the cancelation and refund policy for fee structure within the Terms and Conditions.
Please note that canceling a conference registration will not cancel a hotel reservation.
A US$350 fee applies to registration cancelations made on or before Friday, April 18, 2025. Refund requests received after Friday, April 18 will not be honored.
Registration cancelations must be submitted by email to support@sapevents.com, where you must reference the registration confirmation number.
Regrettably, cancelation requests cannot be taken over the phone or other media.
Registration information
Your SAP Universal ID serves as a wallet for managing your SAP user identities. It ensures easy access to your account, learning certificates, and community content.
- Using a Google Chrome browser, open an incognito window and go to account.sap.com.
- Enter your email address and Universal ID password. Select Verify Account.
- You’ll receive an email with a verification code; enter the code.
- Add noreply-uid@sap.com to your safe sender list. If you don’t receive the account activation email, you may request a code up to three times by resubmitting the account registration form. If you exceed the number of attempts, contact the support team.
Use the SAP Universal ID Account Manager to manage your linked accounts, personal data, and security and privacy settings.
Learn how to change or reset your SAP Universal ID password. If you need help, contact the support team.
Contact the support team.
You can make changes in the SAP Universal ID Account Manager. If you use multiple email addresses, be sure to assign one as your primary address and to maintain the email addresses of any users linked to your SAP Universal ID.
Contact the support team.
Account management and support information
At this time, sponsorship opportunities for SAP Sapphire Orlando are sold out. If you are interested in sponsorship of other SAP events, please fill out this inquiry form and our team will send you the relevant information when available.
In alignment with event goals and capacity limitations, in-person partner participation is reserved primarily for our sponsoring partners.
At this time, conference passes for SAP partners are sold out.
Please note that customer passes for SAP Sapphire are for customer use only. Partners may not register as customers. If a company is both a partner and a customer, attendees from the customer side must reach out to their account executive for a direct invitation to register.
We encourage SAP partners to attend SAP Sapphire Virtual.
Please refer to the above pricing section.
Non-sponsoring partners may only register up to four attendees therefore the “buy 5, get 10% off” discount will not be applicable.
Yes, Partner Summit at SAP Sapphire will take place on Monday, May 19, from 9:00am – 1:00pm. SAP Partners may add on this event during their registration process. There is a registration fee associated with the event, and registration is required. Additional information will be provided in the upcoming weeks.
Sponsor and partner information
Discounted rates at designated hotels are for registered attendees only. You'll have the opportunity to book your hotel immediately after completing your online registration. Once you have completed your conference registration online, select the “Book Hotel Now” button, which brings you to the online reservation system for conference housing.
If you have already registered but didn’t secure your hotel, use the “Access My Registration” function and select the “Book/Modify My Hotel" button in the bottom-right corner.
The registration fee includes access to the conference but does not include hotel accommodation.
SAP has negotiated special discounted hotel room rates at a variety of Orlando properties. To make a hotel reservation in the conference hotel block, you must be a registered attendee. After completing the online registration, attendees will have the opportunity to book housing.
Discounted hotel rates, based on hotel availability, are available until 11:59 p.m. EST on Sunday, April 27, 2025, or until the official conference hotel blocks are filled – whichever comes first.
A deposit of one night’s room and tax is required to guarantee your reservation. The deposit may be reflected on your credit card statement as early as Monday, April 28, 2025. A credit card must be presented at hotel check-in as the final method of payment.
All conference hotels are relatively close to the convention center, varying from across the street to eight miles away.
There are several hotel blocks for this event. We do our best to make the most options available to all attendees. It is possible that capacity at your colleague’s hotel had been reached, so you weren't able to book there. It's also possible that your colleague was directed to a specific hotel block based on their role at the event.
Conference registration and hotel reservations are managed independently. Changes or cancelations to an existing hotel reservation can be made online. Use the “Access My Registration” function and select "Book/Modify My Hotel” in the bottom-right corner. You will need your last name and passkey acknowledgment number to log in. This information can be found in your hotel acknowledgment email. An automatic response will be sent to the email address on file. Please keep this email for your records.
After April 29, 2025, contact your hotel directly for changes or cancelations.
Any changes to an existing hotel reservation are subject to availability.
All hotel cancelations made within three business days of arrival will result in a cancelation fee of one night's room and tax charged to the credit card on file. Failure to check in to the hotel on the scheduled arrival date will result in forfeiture of the one night's room and tax deposit and the remaining nights of the reservation will be canceled. SAP nor ASUG will not be responsible for cancelation or no-show charges.
For additional assistance, contact housing for SAP Sapphire & ASUG Annual Conference Orlando at sapsapphire@conferencedirect.com.
You can request to have this information emailed to you by contacting housing at sapsapphire@conferencedirect.com.
The nearest airport is Orlando International Airport, at 1 Airport Boulevard, Orlando. The airport is approximately 12 miles from the OCCC.
Conference registration for the event is on the south side of the building, so using the south parking area at the OCCC is recommended. Parking at the OCCC is on a first-come, first-served basis, including disabled parking. The parking fee is US$20 per car.
Yes, complimentary shuttle service will be available May 19–21 between the OCCC and official conference hotels, including the Hyatt Regency Orlando and the Rosen Centre.
Yes, complimentary shuttle service will be available to and from the official conference hotels to the celebration night beginning at 7:15 p.m.
All parking at the OCCC is available on a first-come, first-served basis, including parking for disabled attendees. Get a preview of parking locations at the OCCC and other parking information below.
Conference registration is located on the south side of the building, so it is highly recommended that you park in one of the south parking areas.
Contact your hotel for questions about accessibility in its parking lot or garage.
SAP strongly recommends you do not book housing from any company that contacts you by phone or email. The only email addresses endorsed by SAP for the conference is sapsapphire@conferencedirect.com. Neither SAP or ASUG will be responsible for any reservation made through a different channel than the one provided above.
To receive the special hotel rate at the conference hotels for this conference, you must use the official SAP Sapphire & ASUG Annual Conference Orlando housing link found in your event registration confirmation email.
Hotel, transportation and parking
Registration is located on Level 2 of the South Concourse at the OCCC or at the Orlando International Airport. On-site registration hours are:
Orlando International Airport, Baggage Claim A-5, B-24, B-29
Sunday, May 18: 11:00 a.m.–7:00 p.m.
Monday, May 19: 9:00 a.m.–9:00 p.m.
OCCC at South Concourse, Level 2
Monday, May 19: 7:00 a.m.–6:00 p.m.
Tuesday, May 20: 7:00 a.m.–5:00 p.m.
Wednesday, May 21: 7:00 a.m.–4:00 p.m.
You'll receive your badge upon check-in at the South Concourse of the OCCC or at Orlando International Airport after providing your photo ID. Once you have your badge, don't lose it. You must have a badge to enter all official areas of the event.
Orlando International Airport, Baggage Claim A-5, B-24, B-29
Sunday, May 18: 11:00 a.m.–7:00 p.m.
Monday, May 19: 9:00 a.m.–9:00 p.m.
OCCC at South Concourse, Level 2
Monday, May 19: 7:00 a.m.–6:00 p.m.
Tuesday, May 20: 7:00 a.m.–5:00 p.m.
Wednesday, May 21: 7:00 a.m.–4:00 p.m.
Yes, wireless access will be available at the OCCC. The SSID and password will be provided on the back of your conference badge.
No children are permitted at the conference. You must be 21 or over to attend.
Dress code and attire is business casual. Smart jeans are allowed if not frayed or ripped.
Yes – you can find more information on scooter rentals on the Orange County Convention Center (OCCC) Amenities web page. Scootaround is set up in the South Concourse by the door to the Hyatt Regency Orlando hotel.
The multi-faith room is located at S219, South Concourse, Level 2. The lactation room is located in S211, South Concourse, Level 2.
The app for SAP Sapphire in 2025 will be released to the SAP Events mobile app container available in the Apple and Google Play stores prior to the event dates.
On-site details and logistics
Contact us
For general questions, email us at:
For registration or payment questions, email us at:
support@sapevents.com
For housing questions, email us at:
sapsapphire@conferencedirect.com
or call us at: