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99 of the 100 largest companies in the world are SAP customers
Taking the sport of basketball to new heights
See how the NBA supports its ever-growing fan base and scores big by inspiring people everywhere through the power off basketball.
Bouncing forward and moving to the cloud
See how Cirque du Soleil bends over backwards and jumps through hoops to reimagine its entire business to transform the world of live entertainment.
Creating fun shopping experiences for customers
Discover how Virgin Megastore brings “Serious Fun” to shoppers by blending the fun of in-store shopping and the convenience of shopping online.
Supporting local and sustainable fishing
Explore how Royal Greenland makes fishing faster and simpler by digitalizing catch reporting processes, allowing local fishers to support the community and sustainable fishing.
Solving retail dilemmas in Walgreens Boots Alliance stores
With people’s health at stake, mistakes are simply not an option for Walgreens Boots Alliance. See how the company uses technology to gain visibility of its inventory, ensuring its shelves are stocked for its customers.
Tough decisions pay off for Coca-Cola FEMSA
In your quest to quench your thirst, you may not believe all the effort required to get that Coca-Cola bottle in your hands. Learn what’s at stake for the world’s largest Coca-Cola bottler FEMSA.
Driving change with the University of Toronto
The University of Toronto knows applying for a job shouldn’t be hard. Hear how the university succeeded with an adoption strategy that turned a recruitment headache into a positive HR experience.
Turning challenge into opportunity at Carhartt
While customers’ love for Carhartt clothes sent sales soaring, it was far from serving virtual customers. Discover Carhartt’s secret for its end-to-end business transformation during one of the biggest challenges of our time.
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