Turn every event into measurable sales and revenue impact

Record event details, track attendance, and follow up on potential sales opportunities while monitoring results. The application connects with SAP Sales Cloud to create follow-up actions for attendees. Event data is stored in one place, with automated CRM tasks and shared access for marketing and sales teams.

Overview

Increase collaboration between marketing and sales

Provide a shared event management platform for marketing and sales. Marketing teams can plan events, manage participants, and centralize relevant information. Sales teams gain direct access to attendee data and can trigger CRM follow-up actions. This ensures that no valuable lead is lost.

Get insights into event performance and ROI

By linking participants to products, costs, and follow-up actions, the application provides deep insights into the effectiveness of each event. Centralized reporting on participant status, costs, and sales conversion enables organizations to accurately measure and optimize the return on investment of their events.

Centralize event management actions

All event-related information, such as location, participants, documents, costs, and tasks, is available in one centralized application. Say goodbye to different Excel fields or different tools.

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Details

Solution type

Extensions and Add-ons

Industry

Cross-Industry, Wholesale Distribution, Professional Services

Compatibility

Works with

This product is compatible with or enhances the functionality of these SAP solutions but doesn't require them.
SAP Sales CloudSAP Marketing CloudSAP Integration SuiteShow more

Features

Create events seamlessly in the app

Add details such as the name, the data, the event manager, the number of participants, location, type of event, and the description. Each dropdown can be tailored to your needs.

Create events seamlessly in the app
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Complete your event with more details

Add the products that are part of the event or the costs of the event to calculate your ROI. Add attachments that can be shared with participants or as internal information. Use the checklists to know if you have everything prepared for your event.

Complete your event with more details
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Orchestrate your event communication from the event application

Add participants to your event with the correct status. Use the participant status to keep track of actions or launch new marketing initiatives. You can also add brand new contacts or add contacts and employees from your connected CRM system.

Orchestrate your event communication from the event application
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Plans and pricing

Standard SaaS Edition

Standard configuration

End-to-end project delivery, including fit-gap analysis, implementation, authorization management, testing, and go-live

SaaS edition includes releases, maintenance, incident management

Price unavailable in this region
  • Minimum contract 3 years

Standard configuration

End-to-end project delivery, including fit-gap analysis, implementation, authorization management, testing, and go-live

SaaS edition includes releases, maintenance, incident management

Technical Information

Solution type Extensions and Add-ons
Category Sales
Industry Cross-Industry, Wholesale Distribution, Professional Services
Works with
  • SAP Sales Cloud
  • SAP Marketing Cloud
  • SAP Integration Suite

Resources

Event Management and SAP Sales Cloud blog

Event Lead Gen App One-pager

Event Lead Gen App Brochure

Publisher