Build customer segments powered by AI.
Engage customers based on their predicted behaviors or affinities with segments driven by algorithms that continuously train themselves by processing your customers' data and identify and analyze patterns of behavior. Target offers based on lifecycle stage, engagement propensity or even estimated spend – such as first-time buyers likely to make a repeat purchase with high value. AI segments use prediction scores to calculate how likely it is that a contact will perform an action, for example, whether a customer will convert, remain inactive or churn.
Overview
Predictive Customer Behavior Analysis
Predict the future behavior of your customers with high certainty based on their past behavior
Customer Behavior Influence
Encourage customer actions or prevent undesirable tendencies
Enhanced Customer Engagement
Improve customer engagement
Details
Solution type
AI Feature
Compatibility
Works with
SAP Emarsys
