Maximize incremental growth with data-driven optimization strategies for assortment
Enable smarter, localized portfolio decisions beyond traditional velocity metrics. Leveraging incrementality models, need-state insights, and granular segmentation, the solution drives scalable assortment planning that minimizes cannibalization and boosts profitability. Integrated with SAP S/4HANA, it delivers automation, GenAI-powered interfaces, and real-time insights across the entire assortment planning lifecycle — from strategy to execution.
Benefits
Move from “Spray and Pray” to segmented execution at scale
Align with local preferences and shopper behavior by tailoring assortment strategies across regions, customer segments, and channels. This enhances relevance, improves performance, reduces duplication, and drives strategic precision through data-driven decision-making.
Optimize the customer portfolio to support strategic business objectives
Make every SKU count by aligning assortment decisions with key business goals such as profitability, market share growth, and innovation priorities. This ensures each product plays a strategic role, driving impact across the portfolio while minimizing inefficiencies.
Maximize incremental sales by minimizing cannibalization
Focus on products that truly grow the category rather than just shifting volume between SKUs. By leveraging data-driven incrementality evaluation, you can identify high-impact items that drive net sales and deliver sustainable growth.
Deliver occasion space portfolios that truly serve consumers
Better align your shelf offerings with when, why, and how consumers make purchase decisions. This shopper-centric approach enhances satisfaction, improves relevance, and increases conversion rates across both physical and digital channels.
Streamline execution across pricing, trade, and category teams
Seamlessly integrate with existing commercial systems to enable cross-functional alignment, accelerate planning cycles, and ensure more consistent, data-driven performance in the market.
Features
Segment customers using point-of-sale data
Integrate sales offtake data with consumer demographics to segment your customer base by purchase behavior, region, and product preferences to have a more targeted approach to execution.
Prioritize assortment with the Four Cs
Leverage incrementality and performance analytics to prioritize SKUs across category, channel, store segment, and region—delivering on the Four Cs: Company objectives, Customer needs, Consumer demand, and Category growth. This maximizes revenue, margin, and market share.
Identify tail-end SKUs for rationalization
Evaluate low-performing or redundant SKUs using performance diagnostics to recommend delisting decisions and streamline your product portfolio. The overall impact is measured through portfolio rationalization.
Plans and pricing
All plans include:
Starter Edition
Limited coverage across category or channel combinations; typically covers top ~80% of SKUs for each respective channel. Specific constraints to be defined based on market size and assortment scope.
Price unavailable in this regionLimited coverage across category or channel combinations; typically covers top ~80% of SKUs for each respective channel. Specific constraints to be defined based on market size and assortment scope.
Enterprise Edition
Covers all categories, segments, and regions in a large market, with scalable efficiencies for new markets or channels based on portfolio complexity and goals.
Price unavailable in this regionCovers all categories, segments, and regions in a large market, with scalable efficiencies for new markets or channels based on portfolio complexity and goals.
Technical Information
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner.
Resources
Testimonial from Paul Smith - Global Product Marketing (SAP Trade and RGM Solutions)
Revenue Growth Management
Publisher
Decision Point Analytics Inc
Decision Point is a Global Analytics Think Tank delivering an end-to-end business impact at scale with expertise in digital transformation and GenAI capabilities.
