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Customer Experience

Reinvent CRM to deliver connected customer experiences

Differentiate your business with personalized customer experiences (CX). Our integrated customer relationship management (CRM) cloud software can help you engage with customers at every touchpoint, in intelligent ways – and build trust and lifetime loyalty.

Solve your specific customer experience needs

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How to deliver contextual customer experiences

Learn how to deliver the same engaging experience across time and multiple channels – and why giving your customers rich, personalized content throughout their journey can help. 

Engage customers in their buying experience

Give customers the simple, enjoyable shopping experiences they demand. Gain the CRM tools and insights you need to delight customers anywhere, any time, on any device.

Free sales teams to lead the fast-changing markets

Sell smarter, stay relevant, and act faster with this mobile CRM sales solution. Break down information silos to understand customer issues and discover new opportunities to nurture the customer relationship.

Explore our customer experience management software

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Discover SAP C/4HANA suite

Capitalize on emerging business models with our fourth-generation, in-memory CRM system. SAP C/4HANA brings together customer data, machine learning technology, and microservices to power real-time customer experiences across sales, service, marketing, commerce, and beyond.

CRM integration systems

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Marketing

Market to an audience of one with a single view of first-party customer data. Scale personalized experiences with powerful machine learning. And get better results with better insights, including multi-touch attribution and robust data visualization.

Service

Provide personalized, higher-value customer service before, during, and after a purchase – whether via self-services, in contact centers, or in the field. Make every agent an expert by giving them the right information and tools at the right time. 

Sales

Empower your sales force to engage with customers in more meaningful and helpful ways, throughout the buying journey. Give your teams the insights they need to make better business decisions in the moment to boost productivity and sales performance. 

Commerce

Simplify your multi-channel commerce strategy – and bring it to life – with rich features for product content management and merchandising, built-in flexibility, and deep integration. Sell to both businesses and consumers on a single platform to cut costs.

Customer data

Provide secure digital experiences that put consumers in control of their preferences and personal data – to boost customer retention, brand loyalty, and lifetime value. Create trust with transparency and facilitate compliance with data protection laws. 

Get the facts

88%
of internet users and shoppers say they regularly participate in researching products online before purchasing in a physical store

The Customer Engagement Imperative

56%
more qualified leads for the top 25% of organizations compared to average performers

SAP Performance Benchmarking

Get the latest news and trends from experts

Find the customer experience solutions that meet your needs

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