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Use Case for SAP Cloud Platform Integration

Harness the power of social media intelligence with SAP Cloud Platform

Gain customer insight and a competitive advantage

Gather, analyze, and understand customer sentiment insights using data sourced directly from social media channels with SAP Cloud Platform. Save considerable time and effort by leveraging social media intelligence to differentiate your organization with improved products, services, and exceptional customer experiences.

  • Social media data loaded from various channels
  • Lower and accelerated implementation effort
  • No additional reccurring costs when respective public APIs are used
  • Sentiment analysis of popular social media channels

Solve the problem with SAP Cloud Platform

What is the challenge?

Despite customers making their opinions known on various social media channels, identifying the right insights among the information to gain a timely overview of customer sentiment is a challenge.

What is the solution?

SAP Cloud Platform filters, analyzes, and processes social media posts with integration services and the possibility to configure an iFlow feed connection to either SAP S/4HANA or SAP Marketing Cloud.

What is the outcome?

Sentiment analysis of data harvested from internal or external channels reduces the time and effort needed to understand user sentiment and gain a competitive advantage.

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Bill of material for SAP Cloud Platform licensing

See what SAP Cloud Platform components you may need for your use case.

SAP Cloud Platform Integration

Orchestrate seamless business processes and integrate data in real time. Licensing metrics are per instance. Each instance has three connections and 10 GB per month.


Combine customer data, machine learning, and microservices to power real-time customer engagements across sales, service, marketing, commerce, and beyond.

SAP Cloud Platform Integration Suite

Integrate Twitter and Facebook data with SAP Marketing Cloud using predefined content available on SAP API Business Hub.

Pricing and Packaging

Estimate your price

Customers can use the SAP Cloud Platform pricing estimator to calculate the required investment for a particular project. Scale up or down on services as required. Consult your SAP Account Executive regarding your specific licensing needs.

See additional options and products


Gain industry depth and cloud benefits by utilizing an intelligent ERP system to address challenges and opportunities with flexibility, speed, and insight.

SAP Marketing Cloud

Orchestrate personalized customer relationships with a single view of marketing insights and activities.

Questions? Get in touch!

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Recevez une aide en ligne avec un représentant SAP.
Contactez SAP
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