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Predict, anticipate, and deliver engaging shopper experiences in the moment

Grow your customer base and increase profits by moving to a single, real-time retail platform that can help you gain insights into customer behavior; anticipate demand; manage inventory; and deliver personalized, omnichannel offers and services – wherever your customers choose to engage.

Prepare to win in a digital world where technology is rewriting the rules of retail

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The retail business is changing and leading retailers are finding that they need to act in the moment to harness opportunities for profitable growth. Learn how you can run live and in the moment by taking control of your digital transformation and reimagining everything from business models to shopper engagement.

Get the facts

80%
of the retailers in the Forbes Global 2000 are SAP customers.

Forbes

91%
year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

Aberdeen Group

Find retail software tailored to your needs

Harness real-time customer and point-of-sale (POS) insights, reach shoppers across any channel, and get the visibility you need to optimize everything from merchandising to your supply chain with retail management and omnichannel software from SAP.

Transform your business faster with help from SAP Digital Business Services

Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realize your business goals by simplifying and accelerating your digital transformation

In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.

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Transform your business with unparalleled service support enterprise-wide

SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.

What are leading analysts saying about SAP?

See how retail companies are succeeding with SAP

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20% fewer steps in order processing with SAP HANA

Hear how Lidl uses a sustainable, stable platform to optimize end-to-end processes and develop innovative ways to serve customers.

20x faster campaigns with SAP Hybris Marketing

See how Home Shopping Europe GmbH (HSE24) runs more focused campaigns by enabling marketers to quickly analyze customer data.

40x faster dunning run performance with SAP HANA

Find out how Zalando handles 10 times the financial transaction volume to remain Europe’s leading online fashion platform.

Modernize your supply chain in an omnichannel world

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Supply chain success today is enabled by real-time data, integrated analytics, and the Internet of Things. Explore opportunities, challenges, and best practices for modernizing your retail supply chain through digital transformation.

Get fresh perspectives from retail experts

Communities and Events

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Retail Community

Visit our vibrant community for learning, sharing, and collaborating across all things retail. Join the conversation on how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.

SAP Future of Food Forum

Join experts from food retail, consumer products, and SAP to explore the future of food through innovations in the mobile customer experience, food personalization, sustainable food chain management, omnichannel commerce, and more.

Manage your retail business enterprise-wide

From human resources to finance and analytics, we have the right solutions to run your retail business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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