- Marketing and Merchandising Data and Insights
- Merchandise and Assortment Planning
- Omnichannel Marketing
- Omnichannel Pricing and Promotions
Retail
Predict, anticipate, and deliver engaging retail shopper experiences
Grow your customer base and increase profits by moving to a single, real-time retail platform that can help you gain insights into customer behavior; anticipate demand; manage inventory; and deliver personalized, omnichannel offers and services – wherever your customers choose to engage.
Prepare to win in a digital world where technology is rewriting the rules of retail
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The retail business is changing and leading retailers are finding that they need to act in the moment to harness opportunities for profitable growth. Learn how you can run live and in the moment by taking control of your digital transformation and reimagining everything from business models to shopper engagement.
Get the facts
80%
of the retailers in the Forbes Global 2000 are SAP customers.
Forbes
91%
year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.
Aberdeen Group
Find retail software tailored to your needs
Harness real-time customer and point-of-sale (POS) insights, reach shoppers across any channel, and get the visibility you need to optimize everything from merchandising to your supply chain with retail management and omnichannel software from SAP.
Transform your business faster with help from SAP Digital Business Services
Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realize your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
See how retail companies are succeeding with SAP
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20% fewer steps in order processing with SAP HANA
Hear how Lidl uses a sustainable, stable platform to optimize end-to-end processes and develop innovative ways to serve customers.
20x faster campaigns with SAP Marketing Cloud
See how Home Shopping Europe GmbH (HSE24) runs more focused campaigns by enabling marketers to quickly analyze customer data.
40x faster dunning run performance with SAP HANA
Find out how Zalando handles 10 times the financial transaction volume to remain Europe’s leading online fashion platform.
Embrace the future of retail with innovation
Get fresh perspectives from retail experts
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Randy Evins
Senior Principal, Food and Drug, Retail
SAP
SAP
A new day at the grocery store
See why it’s essential for the grocery business to adapt to evolving customer needs by becoming a connected digital enterprise through digital transformation.
Bhomik Pande
Operations and Strategy
SAP
SAP
The science and art of business forecasting
Learn how business forecasting benefits corporate planning and growth, and explore the four key points for effective business forecasting.
Matt Laukaitis
SVP and General Manager, SAP Retail
SAP
SAP
Technology is rewriting the rules of retail
Discover how some retailers are reaching new heights of brand loyalty and customer satisfaction by embracing technology at the heart of their business.
Communities and Events
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NRF 2018 Event Recap
Get a full recap of NRF 2018, Retail’s Big Show, and how SAP demonstrates that the future of retail is now. Watch videos and presentations from SAP, partners, analytsts and customers, and get a first-hand feel for the future of retail.
Retail Community
Visit our vibrant community for learning, sharing, and collaborating across all things retail. Join the conversation on how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.
SAP Retail Omnichannel Commerce openSAP course
Join this free online course to learn about the Retail Omnichannel Commerce solution portfolio from SAP and discover the possibilities with the connection of digital commerce and physical store businesses.
Manage your retail business enterprise-wide
From human resources to finance and analytics, we have the right solutions to run your retail business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.