Consumer Products
Deliver outcomes tailored to individual consumers, based on a deep understanding of their wants and needs, with SAP solutions for consumer products.
Personalization is achieved where the brand and consumer story intersect
SAP enables consumer products companies to provide personal, relevant, and simple shopping experiences – where commerce is seamless; technology is invisible; and privacy, security, and trust are assumed and assured.
Solve your specific consumer products needs
Optimize experiences with intelligent technologies
Use intelligent technologies to process data and leverage that data to be responsive to the demands of customers and environmental health and safety concerns.
Position your consumer products company for growth
Learn how you can use a crossover approach to succeed in today’s hypercompetitive environment by employing greater speed, agility, and defense to outmaneuver the competition.
Unlock new business value with digital technology
Inspire, guide, and help consumers – and win their business – by connecting innovative technologies with integrated business solutions to create an intelligent enterprise.
Get the facts
>10%
SAP S/4HANA white paper
>25%
SAP S/4HANA white paper
>10%
SAP S/4HANA white paper
SAP Road Map for Consumer Products
Explore our consumer products road map to learn about current industry solutions, planned innovations, and future direction.
Current release highlights
- Improved support for decision-making
- Consumer sentiment analysis
- Better collaboration across international teams
Upcoming innovations
- Faster time to market
- Increased transparency across shop floor activities
- Full tax compliance
- Reduced in-store merchandising costs
Future plans
- Reduce costs to serve
- Improve consumer experiences
- Embed experience feedback into brand, product, customer experience, and workforce management
Jump-start your transition to an intelligent enterprise
Accelerate implementation time, reduce risks, and get ready for your digital journey with the SAP Model Company.
What are leading analysts saying about SAP?
SAP recognized in readers’ choice survey on supply chains
Discover how technology is reshaping the paradigm for undertaking changes in business processes, and learn how your company should invest in its supply chain. See where SAP fits in this recent readers’ choice survey.
SAP leads in readers’ choice survey on IT infrastructure
Invest in IT infrastructure to embed digital transformation into every aspect of your company. SAP has been named as a leader in this technology shift.
See how customers are succeeding with SAP
Delighting customers with a streamlined supply chain
Discover how Edgewell Personal Care LLC renovated its supply chain to offer timely delivery, streamlined financials and logistics, and enhanced customer engagement.
Using blockchain to bring the ocean safely to your table
Learn how Bumble Bee Foods LLC increased supply-chain transparency, enhancing the company's brand equity and sustainability.
Improving buying processes with digital procurement
Find out how Coca-Cola FEMSA transformed its procurement processes and improved collaboration between suppliers and internal stakeholders.
Utilize new data to outshine the competition
Explore IoT adoption trends in consumer products
Gain insights into IoT adoption trends in the consumer products industry from a global survey that identifies industry challenges and the areas of highest IoT applicability.
Become a best-run midsize consumer products company
In this IDC InfoBrief sponsored by SAP, learn how growing consumer products companies are addressing key challenges such as enabling new business models and delivering personalized customer experiences.
Get the latest news and trends from experts
Make digital transformation happen in simple, economic ways
Use the digital transformation in your consumer products company to redefine your business and the categories in which you compete – with just minor investments.
How CIOs lead digitalization of consumer products industry
CIOs who respond to the digital challenge by taking advantage of business model and process opportunities can bring their organization to new heights.
Communities and Events
SAP Consumer Products on LinkedIn
Stay up to date on the latest trends, innovations, and solutions by joining other consumer products stakeholders to learn and share insights through blogs, discussions, and networking – and find out how SAP can help your consumer products business run better.