Business AI
Help your teams get more done faster and more efficiently with SAP Business AI and agents that actually understand all your business processes and data.
Business Data Cloud
SAP Business Data Cloud helps you maximize the value of your most comprehensive and mission-critical data across all your data and AI projects.
SAP Business Suite
SAP Business Suite helps you drive innovation—in a growth economy or an evolving one—by uniting AI, data, and applications capabilities.
Business Technology Platform
SAP Business Technology Platform is a platform engineered to integrate, automate, extend, and build AI-supported business applications and processes across your enterprise.
Business Transformation Management
Business transformation is a comprehensive, fundamental rethinking of your operations. Learn how your organization can stay at the forefront of change in a constantly evolving business world.
Cloud ERP
SAP Cloud ERP is an out-of-the-box enterprise management solution designed to deliver real-time insights, embedded AI, and scalable performance across finance, supply chain, procurement, and more.
Customer Experience
From demand to resolution, CX apps connected to your SAP ERP keep processes humming while Joule and AI agents orchestrate insights and autonomous actions—so your team can reimagine what’s next.
Financial Management
You’re under pressure to do more with less. Equip your finance team to operate more efficiently, anticipate change, and lead with confidence—with AI-enabled SAP Business Suite.
Human Capital Management (HCM)
SAP SuccessFactors HCM combines truly global HR capabilities with powerful AI and agents so your people and your business can perform at their best—no matter what lies ahead.
Industries
Our industry solutions help companies worldwide solve complex business challenges and drive digital transformation, bringing together cloud ERP applications, AI, and data to help transform your business.
SAP Runs SAP
SAP is constantly striving to do better and deliver more value to its customers and partners. Learn from the experts who are driving AI transformation and innovation internally at SAP.
Services and Support
Whether you’re aiming to be more productive, working to be more effective, or pushing to improve innovation in a constantly evolving market, we offer multiple ways to help ensure your SAP solutions deliver the value you need.
Spend Management
Harness the power of AI-enhanced procurement with the speed, intelligence, and scalability with SAP Ariba source-to- pay applications.
Supply Chain Management
Improve your supply chain with AI-driven insights. Orchestrate your supply chain as a single, connected system using AI and data to sense, analyze, and act in real time.
Sustainability Management
Use the cloud ERP data you trust and transform your business processes to create impact at scale with AI-driven sustainability solutions from SAP.
ASUG pre-conference seminars
ASUG is where the SAP community finds belonging. As North America’s largest SAP user group, ASUG helps members maximize their SAP investments through real-world expertise, industry-leading education, and a powerful peer network. All sessions will take place on Monday, May 11 from 10:00 a.m.– 5:00 p.m. Pre-conference seminars are open to all attendees for an additional fee:
ASUG Members: $745
Non-members: $855
Not an ASUG member? Join today to save on registration and access year-round benefits.
A Guide to Transforming to SAP Business Suite
Explore paths to modernization with SAP Business Suite, including RISE with SAP, SAP GROW, and two-tier strategies involving both. Learn from SAP experts and customers as they share real-world insights and lessons learned.
Building the S/4HANA Cloud Business Case: A Hands-On Transformation
This immersive workshop walks participants through building a compelling SAP S/4HANA Cloud ERP business case, from strategy to execution. Through hands-on exercises, attendees will develop value stories, change plans, and AI-enabled change assets.
Enterprise Architecture & Business Transformation Management: A Deep Dive
This strategic, cross-functional session focuses on ERP direction, architecture alignment, and AI agent adoption. Engage with interactive demos, customer stories, expert panels, and open Q&A.
Getting Started with SAP BTP 101
This session provides an end-to-end introduction to SAP Business Technology Platform (SAP BTP), covering development, integration, and analytics fundamentals. Learn how SAP tools and centers of excellence can accelerate your SAP BTP journey.
Hands-On with SAP BTP AI
This highly interactive session explores SAP’s AI strategy and AI Foundation, including a deep dive into Joule. Participants will build and test AI solutions through guided labs.
Hands-On with SAP BTP Application Development
Learn how to build applications on SAP BTP using core tools and frameworks. This hands-on workshop covers development fundamentals and guided labs using CAP and SAP Fiori elements.
Hands-On with SAP BTP Data
Dive into SAP’s Data and Analytics strategy, modern data architecture, and integration approaches. Explore SAP Business Data Cloud andSAP Analytics Cloud with hands-on exercises.
Hands-On with SAP BTP Integration
This workshop introduces SAP BTP integration capabilities, from strategy to execution. Apply what you learn through guided labs and explore proven integration patterns.
Transformational Value: A Practical Introduction to New SAP Services & Support
Learn how to maximize value from the new SAP Services and Support portfolio, including Foundational, Advanced, and Max Success Plans. Hear directly from SAP experts and customers through real-world examples.
Unlocking Business Value with AI: Strategy, Security, and the Road Ahead
This session will give you a practical overview of SAP Business AI, covering strategy, security, customer use cases, and future trends. The session concludes with an expert panel and a hands-on AI road-mapping workshop.
Session types
Pre-conference seminars
4+ hours
Build deeper expertise and expand your skillset in focused, expert-led sessions designed to accelerate your strategic and technical knowledge. Additional registration required.
Keynotes
60–90 min.
Gain insight from visionary leaders as they unveil major announcements, share market perspectives, and showcase breakthrough innovations shaping the future.
Experience center
Drop-in or scheduled tours
Immerse yourself in an interactive showcase of SAP’s latest technologies, industry innovations, and strategic priorities—designed to inspire new possibilities for your business.
Overview sessions
20 min.
Kickstart your event journey with high-level briefings on SAP solutions. Ideal for new attendees, these sessions offer insights that will help you get the most from your SAP Sapphire experience.
Strategy talks
20 and 45 min.
Explore forward-looking strategies and practical insights to help you lead innovation, drive growth, and prepare your organization for what’s next.
Customer success stories
20 and 45 min.
Hear directly from customers as they share their transformation journeys—what drove their initiatives, how they executed, and the measurable impact they achieved.
Solution demos
20 min.
See our technology in action through live demonstrations that show how our solutions can address your most pressing business challenges.
Ask the experts
20 min.
Engage one-on-one with experts from SAP, partners, and customer communities to get answers tailored to your unique business needs.
Expert centers
Available all day
Bring your toughest questions and meet directly with SAP experts for practical guidance and problem-solving.
Peer insights
45 min.
Join an interactive discussion led by ASUG community leaders or SAP experts on a specific topic or challenge. Attendees actively share their experiences and insights to explore solutions and address real business issues.
Solution deep dive
45 min.
In this interactive session, experts walk you through solution architectures, implementation strategies, and advanced capabilities—showing exactly how our technology solves your organization’s toughest challenges.
Road map reviews
45 min.
Get an exclusive preview of SAP's product and solution roadmaps. Learn what's coming next and how upcoming innovations align with your business priorities.
Demo stations
Available all day
Stop by anytime to experience hands-on demos of the latest SAP solutions and innovations.
Can’t make it to Orlando?
Join us at SAP Sapphire Virtual May 12–13. The virtual experience will feature live keynotes and daily streaming from the show floor, along with ample opportunities to dive deeper and engage.