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Customer Stories

Genix Pharma: Meeting the changing needs of global customers with digitalized operations

Explore Genix Pharma’s journey with SAP

By providing affordable and quality healthcare for its customers, Genix Pharma (Private) Limited has become a global pharmaceutical leader. However, to accommodate fast-paced growth, the company needed to streamline operations by digitalizing processes. To achieve this, it began a business transformation journey with the RISE with SAP solution.

higher finance team productivity, allowing more focus on value-added tasks.

improvement in production processes by automating manual tasks.

lower maintenance cost for breakdowns.

By using innovative technology available through the RISE with SAP solution, Genix is becoming a more agile and efficient organization. This is helping our business reach new heights and adapt to the fast-changing needs of customers across the globe.

Choudhary Muhammad Israr Sharif
Managing Director and CEO, Genix Pharma (Private) Limited

The Challenge

Meeting the challenges of digitalizing operations

Producing a variety of prescription and over-the-counter drugs to treat everything from malaria, diabetes, osteoporosis, and neuropathic pain, Genix Pharma is one of Pakistan’s leading pharmaceutical firms. With the company expanding across multiple pharmaceutical segments, it wanted to accelerate growth, better serve an increasing number of customers, and support expansion to new geographies. However, to achieve a four-fold growth target by 2030, it needed to replace manual, paper-based workflows with digitalized operations. 


To help it achieve this, it looked for an intelligent, integrated, and future-ready business foundation to optimize processes and increase efficiencies while enabling comprehensive visibility throughout the organization. It also required a solution that would enable it to comply with the requirements of the current Good Manufacturing Practice (cGMP) guidelines issued by the World Health Organization.

The RISE with SAP solution helped guide our digital transformation with analytical tools and services to accelerate our move to SAP S/4HANA Cloud. This represents a paradigm shift for our business, helping us improve decision-making with data-driven insights.

Sohail Sawani
Deputy Director Supply Chain and Information Technology, Genix Pharma (Private) Limited

The Solution

Bringing a digital vision to life in just six months

To support its digital transformation, Genix Pharma was the first company in Pakistan to take an accelerated and guided path to cloud ERP through the RISE with SAP solution. Delivering industry-specific functionality and embedded best practices for global processes, the solution also included services to help the manufacturer get up and running quickly. With help from SAP partner SuperNova Solutions, Genix Pharma deployed SAP S/4HANA Cloud within six months without additional headcount, upskilling its team to achieve a cost-effective and efficient project delivery.


Native integration capabilities provide the opportunity for Genix Pharma to scale and innovate its IT landscape to meet changing business needs. In addition, the SAP Fiori user experience enables increased simplicity and use on mobile devices. This means Genix Pharma employees can work from anywhere – a significant advantage in the ever-changing hybrid work environment.

The Result

Improving decision-making and optimizing company-wide processes

Now that it has digitalized its business with SAP S/4HANA Cloud, Genix Pharma is seeing productivity gains across the company. Within the finance function, automated two- and three-way matching and check-printing processes are speeding up workflows. In addition, planning, budgeting, and forecasting capabilities have improved thanks to increased real-time insights into processes and systems, including plant availability and throughput. Furthermore, real-time cost-breakup visibility helps simplify audits and profitability analysis tasks.


An integrated procure-to-pay process has enabled Genix Pharma to improve vendor management, request planning, and execution. Now, everyone in the procurement team can see their budgets, procurement limits, and processes in real time, smoothing procurement operations.


Within production, comprehensive and flexible reporting, standardized system-driven procedures, safety-stock and inventory planning, and fewer manual interventions are helping the company adhere to cGMP guidelines. In addition, digitalization of supplies and delivery documentation has improved inventory control by enhancing visibility in the warehouse, while system-driven production planning and forecasting has increased capacity utilization. Meanwhile, the change from reactive to 100% predictive maintenance operations using SAP S/4HANA Cloud means that Genix Pharma now has comprehensive insight into maintenance schedules and costs thanks to the availability of machine-level data.

Future Plans

Accelerating growth in the cloud

Following the successful go-live of SAP S/4HANA Cloud, Genix Pharma is taking advantage of the technology’s advanced capabilities and is continuing its digitalization journey with SAP. Thanks to its investment in next-generation digital infrastructure, the company is now well placed to grow its strong market position, keep ahead of ever-changing customer expectations, and bring new product breakthroughs to market.

Genix Pharma plans to continue to collaborate and partner with SAP to accelerate digitalization in areas such as procurement, warehouse management, and digital document management. Meanwhile, the successful implementation of SAP S/4HANA Cloud is allowing Genix Pharma to expand its portfolio of high-quality healthcare to more people. In this way, the scalable and future-ready digital foundation is helping the company fulfill its commitment to support a healthy developing population while attaining four-fold growth by 2030. 

SAP helps Genix Pharma run better

Key business outcomes and benefits

  • Increased productivity across all areas of the business
  • Optimized processes through increased automation and integration of workflows
  • Enhanced ability to comply with cGMP guidelines
  • Improved operational visibility, supporting strategic decision-making
  • Scalable and flexible digital foundation to support ongoing growth

Featured solutions and services

  • SAP S/4HANA Cloud is a comprehensive offering that provides cloud ERP, functionality based on industry best practices, analytics, and business process intelligence.
  • SAP Fiori is the user experience for SAP software, providing a consumer-like, consistent experience across devices, including tablets and smartphones.

About Genix Pharma

With a vision of providing top quality and affordable medicine for all those in need, Genix Pharma is one of Pakistan’s fastest-growing pharmaceutical firms. Producing a wide range of drugs under the Gen-M, Gvia-M, Gebon, and Lalap brands, the company exports to 26 countries.

Featured partner

With expertise in pharmaceutical processes and deep knowledge in mapping process manufacturing using SAP software, SuperNova Solutions is a Pakistan-based provider of consulting services for ERP and related projects. The company’s corporate mission is to provide premium service to its clients through innovation and to become a leading SAP implementation partner.

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