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SAP Commerce Cloud

At a Glance Features Plans and Pricing Technical Information Get Started
At a Glance Features Plans and Pricing Technical Information Get Started

Be free to grow your e-commerce business without limits

Build what you need swiftly, simplify buying processes, and turn e-commerce customers into brand advocates.

Fast, channel-less, and mobile-first: Introducing SAP Upscale Commerce

Learn more

Read the Harvard Business Review report: Transforming B2B Customer Experience

Download the report

SAP is named a Leader in the 2020 Gartner Magic Quadrant for Digital Commerce

Read the report

Unlock true digital agility with headless commerce

Adopt new touchpoints quickly and launch new digital experiences with
headless e-commerce capabilities.

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Screenshot displaying headless commerce storefronts

Two computer monitors demonstrating SAP Commerce Cloud solutions

Web page displaying a product catalog for electronics

Preview of a Web page for an online apparel catalog

Online order fulfillment properties form

Next
  • Extend your business with interactions through progressive Web apps, chatbots and messengers, or smart machines and devices
  • Experiment with different touchpoints and screens without back-end constraints
  • Accelerate innovation with technology and creative partners working in parallel on an openly accessible platform 
  • Produce new digital experiences that increase customer engagement and conversions

Give customers the freedom to engage from anywhere

Meet customers where they are by offering rich, mobile-first buying experiences.

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Smartphone displaying mobile-optimized camera sales storefront

Commerce sites on two different mobile devices

Landing page from an e-commerce site

Web page with product categories and search results from an e-commerce site

Web page with search results for snow jackets

Web page with search results and categories for filtering the results

Next
  • Create a personalized mobile experience with intuitive and optimized mobile apps and progressive Web stores 
  • Speed purchases and drive sales through intuitive mobile browsing and single-click purchase options 
  • Reach new customers by engaging them on their mobile device, where half of all e-commerce sales happen today 
  • Provide more personalized customer experiences with direct notifications and location-based services

Accelerate launches with industry-specific support

Achieve time to value faster with built-in, industry-specific language, currency,
and support for multinational rollouts.

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Notebook displaying merchant e-commerce solutions

Web page with options for requesting a product

Travel booking Web site displaying a drop-down menu for flights

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  • Enable end-to-end commerce processes quickly to deliver a commerce experience on your customers’ terms
  • Reduce cost and risk, while deeply integrating your commerce platform with core SAP applications
  • Execute multinational rollouts with embedded support for multiple languages, currencies, and regional regulatory compliance

Maximize your ROI with prebuilt integrations

Benefit from many prebuilt integrations with SAP S/4HANA, SAP ERP, SAP Customer Experience solutions, and other SAP applications.

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Two computer monitors displaying sales automation software

SAP Cloud Platform integration page

SAP Cloud Platform integration page with mapping information

Next
  • Facilitate end-to-end commerce processes for simple and transparent commerce experiences
  • Reduce the cost, risk, effort, and time to value of integrating your commerce platform with core SAP applications
  • Accelerate time-to-value by reducing effort when integrating your commerce platform to core SAP business systems

Extend e-commerce innovation with microservices

Innovate at the speed of your customer through extensive, serverless microservices running on a cloud-native platform.


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Event-triggered workflow in a console from project "Kyma"

Service management workflow in a console from project "Kyma"

Two computer monitors displaying an omnichannel platform

Service instances page for viewing and configuring service instances

Customer-registered-function details page

Next
  • Increase operational efficiency through independently deployable, serverless functions and microservices  
  • Develop cloud-native, side-by-side extensions through SAP Commerce Cloud events and APIs
  • Gain maximum flexibility by consuming services provided by SAP Cloud Platform or third-party cloud platforms  

Frequently Asked Questions

How do SAP Commerce Cloud solutions simplify my e-commerce business?

SAP Commerce Cloud solutions enable you to ease the buying process for your customers with a seamless experience – from search to sales. A combination of intuitive, self-service capabilities and AI-powered merchandising, guided selling, assisted service, and chatbots further aid the buying process and drive more profit at a lower cost of ownership.

SAP Commerce Cloud also simplifies complex commerce and order processes, so you can engage customers more effectively and connect the demand with your supply chain.

How do e-commerce solutions from SAP facilitate real-time personalization?

The SAP Commerce Cloud portfolio enables personalization through context-driven services, a cloud-native add-on that delivers insights through the capture and analysis of data.

You can use this information to define dynamic customer segments based on intuitive conditions. For example, if the customer is female and purchased sunglasses before, the solution can be programmed to put her into a female sunglass shopper segment. Segments can be set up and run constantly, watching and listening for customers to meet those conditions. When a customer matches a defined condition, the solution determines what the customer sees on the storefront and triggers personalized promotions or prices.

Read the solution brief to learn more about context-driven services.

How does SAP Commerce Cloud integrate with other SAP or third-party solutions?

Prebuilt integration is based on SAP Cloud Platform Integration Suite, which helps connect applications with other SAP and third-party cloud and on-premise applications.

Since SAP Commerce Cloud is based on open APIs, it can be quickly integrated with third-party solutions as well. We offer many prebuilt integrations to third-party solutions through SAP App Center.

You can also use serverless microservices to extend the platform through the open-source project “Kyma.”

Does SAP offer a solution for product information management (PIM)?

Yes, SAP Commerce Cloud provides a fully embedded solution for product, content, and catalog management.

The SAP Product Content Management solution enables you to consolidate product data and catalogs centrally and publish them in various channels. You can make edits through an intuitive user interface, enhance product content quality with built-in data validation and workflows, bulk-edit and mass-upload product data, and support multilingual catalogs for a global commerce site.

What is continuity commerce?

Continuity commerce is best defined as selling products on an auto-replenishment basis. However, it is not a business model that many brands and retailers use to grow sales significantly.

At the heart of continuity commerce is a basic principle: repeat customers are more profitable than single-purchase customers. Customers on optimized continuity programs typically buy 3–6 times annually, compared with 1–2 purchases for average customers. Additionally, repeat customers often spend more on each visit, making the relationship doubly attractive.

Learn more about continuity commerce and its benefits by reading our playbook.

What are analysts saying about commerce solutions from SAP?

2020 Gartner Magic Quadrant for Digital Commerce: SAP is named a Leader

Are you evaluating next-generation digital commerce platforms? Find out why Gartner again recognized SAP as a Leader in the 2020 Magic Quadrant for Digital Commerce.*

See how customers are succeeding with SAP Commerce Cloud

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Training and Certification

Realize business results fast with expert-led training, hands-on experience, and best practices for SAP Commerce Cloud.

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Train where it suits you best

Training courses are available at select SAP offices, your own location, and online to meet your needs and preferences.

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Empower your team

Role-based training equips your team with knowledge needed to adopt and optimize SAP Commerce Cloud quickly and effectively. 

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Access the latest resources

Comprehensive, up-to-date resources are available when you need them by accessing SAP Learning Hub with a subscription.

Start your learning journey

Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.

Get started with SAP Commerce Cloud

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  • View how-to videos on using software features and functions
  • Watch Webinars and attend expert events for the latest updates, insights, and advice
  • Get information about our quarterly release cycles, service availability, and cloud support

SAP Customer Experience Services

Transform your business faster with services and support from SAP.

Get an overview of services for SAP Commerce Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.

Partner Ecosystem

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Benefit from specialist expertise to guide your SAP Commerce Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.

Additional Products

Learn about other products from the SAP Commerce Cloud portfolio.

SAP Upscale Commerce

SAP Upscale Commerce is a mobile-first next-generation commerce solution designed for midsize retail, consumer goods, and direct-to-consumer industries.

SAP Commerce Cloud Resource Center

Customer Stories Webinars and Product Videos Industry Research and Product Information
Customer Story
Daimani

Explore how DAIMANI runs a multinational VIP hospitality marketplace that offers the highest level of personalized customer service through SAP Customer Experience solutions. 

Read the story
Customer Story
Bosch

Discover how B2B customer experience drills through legacy processes to boost revenues.

Read the story
Customer Story
MHE-Demag

See how a manufacturer expands market presence and improves responsiveness.

Read the story
Customer Story
Insight

Find out how a global enterprise IT provider is helping new clients get up and running faster.

Read the story
Customer Story
Sigma Healthcare

Learn how a healthcare company combines experience and operational insights to exceed customers’ expectations.

Read the story
Customer Story
ALBA Group

Learn how a leading waste disposal company delivered a customer portal that exceeds customer expectations by using SAP Commerce Cloud.

Read the story
Customer Story
New Era Cap

See how New Era implemented SAP Commerce Cloud to give B2B and B2C customers a responsive and easy-to-use omnichannel experience. 

Read the story
Customer Story
Office Depot

Find out how Office Depot implemented SAP Commerce Cloud for its B2B customers to pace online orders and modernize its e-commerce platform. 

Read the story
Customer Story
Maxim Integrated

Find out how Maxim uses SAP Customer Experience solutions to up-sell and cross-sell solutions to its expanding customer base through a global digital store.

Read the story
Customer Story
The Shilla Duty Free

Discover how The Shilla Duty Free lowered its total cost of ownership and launched an extensible platform to execute its ambitious digital strategy.

Read the story
Customer Video
Maxim Integrated

Hear how this Fortune 500 semiconductor manufacturer is driving higher revenues by providing a seamless e-commerce experience.

Watch the video
Customer Story
Maui Jim

Hear how Maui Jim is providing unique shopping experiences to fill the gap between e-commerce and physical customer engagement.

Read the story
Customer Story
Yell

Take a look at how the managed digital marketing services leader streamlined and improved its overall customer experience by implementing cloud solutions from SAP.

Read the story
Webinar
Reinventing e-commerce with intelligent experience management

Learn how to deliver a better digital storefront to customers by using experience insights to shape their ongoing journeys.

Watch the Webinar
Webinar
Preparing your e-commerce business for the “new normal”

Discover e-commerce strategies and technologies to address the challenges of a changing economy and prepare for recovery.

Watch the Webinar
Webinar
Creating great experiences at Pentland

Find out how Pentland Brands found success by adopting a customer-centric digital strategy based on agility and pace.

Watch the Webinar
Webinar
The future of commerce for your business

See how SAP Commerce Cloud can help your business thrive and deliver 5-star customer experiences.

Watch the Webinar
Webinar
Everywhere commerce

Understand how to make every interaction shoppable across the entire customer journey with mobile-first, cross-channel journeys.

Watch the Webinar
Video
Headless commerce

Learn how headless commerce architecture can enable new business agility while making every screen a channel for your brand.

Watch the video
Video
B2B e-commerce made easy

Discover how to drive next-gen B2B commerce through simplicity, innovation, and insight.

Watch the video
Video
Delivering rich e-commerce experiences

See how SAP Commerce Cloud can help your business deliver rich e-commerce experiences that drive revenue and build customer loyalty.

Watch the video
Video
Reimagining commerce

Find out how SAP helps businesses adapt for resilience with our industry-leading e-commerce solution.

Watch the video
Video
EPAM: Why migrate to the cloud?

Hear SAP implementation partner EPAM explain why companies should embrace moving their e-commerce platforms to the cloud.

Watch the video
Webinar
Virtual demo series: SAP Commerce Cloud

Learn how to make every interaction shoppable across the entire customer journey.

Register for the Webinar
Video
Solution overview for SAP Commerce Cloud

Find out how SAP Commerce Cloud can help your business reach new heights.

Watch the video
Video
Personalizing the customer experience, globally

See how Maui Jim runs its digital business with SAP solutions to support e-commerce sites and pop-up stores.

Watch the video
Webinar
How do you meet evolving B2B buyer expectations?

Learn how Pentland Brands found success with a customer-centric strategy based on agility and
pace.

Watch the Webinar
Webinar
Everywhere commerce

Find out how to make every interaction shoppable across the entire customer journey.

Watch the Webinar
Webinar
How Milliken puts credibility and simplicity at the core of its B2B e-commerce sites

Learn how to exceed B2B “superbuyer” expectations.

Watch the Webinar
Virtual Demo
Order management

Deliver a true omnichannel buying experience by enabling customers to fulfill orders and make returns anywhere, anytime.

Watch the demo
Virtual Demo
Context-driven services

Enable real-time intelligent segmentation, personalization, remarketing, and merchandising for a context-driven customer experience.

Watch the demo
Virtual Demo
Omnichannel commerce

Learn how to leverage core digital commerce capabilities to engage and transact with your customers across all channels.

Watch the demo
Webinar
How to revolutionize m-commerce

Learn how to build intuitive mobile UX that customers love.

Watch the Webinar
Webinar
Create amazing in-store and online experiences

Learn about the future of commerce as we explore cross-channel strategies for grocery retailers and direct-to-consumer tactics for B2C and B2B companies.

Watch the Webinar
Webinar
Forrester: Engaging the digitally empowered buyer

See why digital transformation continues to shape B2B and B2C buying behavior, and how a winning digital experience drives growth, converts sales, and improves client satisfaction.

Watch the Webinar
Webinar
Grow B2B and B2C e-commerce with your own marketplace

Join Jess Iandiorio, CMO of Mirakl, as she uncovers the opportunities that online marketplaces offer.

Watch the Webinar
Webinar
Three keys to digital transformation success

Discover how SAP Customer Experience solutions help Maxim Integrated drive world-class digital experiences with first-party data.

Watch the Webinar
Webinar
Creating great customer experiences

See how Pentland Brands delivers great customer experiences by adopting a customer-centric digital strategy.

Watch the Webinar
Webinar
Build customer relationships to drive revenue

Learn three steps that best-run brands can take to build better customer relationships.

Watch the Webinar
Webinar
Ecommerce Foundation research: Key trends in e-commerce

Explore real-world examples of businesses driving more sales by placing customers at the center of the shopping experience.

Watch the Webinar
Webinar
How content excellence made Victorinox win in digital commerce

See how mastering data and content gives Victorinox the “cutting edge” in delivering great customer experiences.

Watch the Webinar
Webinar
Meet customer expectations in an evolving world

Discover what it means to “platform your business” from platform pioneer Christian Agger, Head of Digital and Business Transformation at Satair.

Watch the Webinar
Webinar
Get the A to Z on how to create amazing experiences

Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips.

Watch the Webinar
Industry Research
Coronavirus: ECommerce Crisis Management for Today and Tomorrow

Report from the editors of Digital Commerce 360

Read the report
White Paper
The business imperative for transforming B2B customer experience

See how three brands are enhancing their digital shopping options to boost growth.

Read the white paper
Analyst report
E-commerce foundation: How to replatform your e-commerce system successfully

Get expert advice on planning, designing, and executing your e-commerce replatforming project.

Download the report
Executive Brief
Commerce, reinvented

Drive demand, loyalty, and long-term growth as an intelligent enterprise.

Download the brief
Analyst Report
Gartner Magic Quadrant for Digital Commerce

Gain new insights into today’s commerce solutions with valuable research from
Gartner.

Read the report
Analyst Report
How to replatform your e-commerce system

Get comprehensive, best-practice advice from Ecommerce Foundation for managing complex and vital replatforming projects.

Read the report
Solution Brief
SAP Upscale Commerce

Find out how you can build beautiful mobile-native and progressive Web experiences and deploy in days with SAP Upscale Commerce.

Read the solution brief
Toolkit
The experience economy is here

See how SAP can help manufacturers’ e-commerce initiatives thrive in this new age of industrial consumerism.

Get the toolkit
Toolkit
The digital disruptor toolkit

Take a brief “digital disruptor” assessment test, learn how to build great direct-to-consumer (D2C) channels, and see how Levi Strauss is reinventing its business model for the D2C era.

Get the toolkit
Toolkit
SAP – your best travel industry partner

See how SAP C/4HANA solutions can help transform the modern travel experience from before the journey begins until after it’s over.

Get the toolkit
Analyst Report
The state of global e-commerce

Consider the latest e-commerce trends that are shaping the infrastructure of  global, regional, and country-specific marketplaces.

Read the report
Executive Brief
Reasons why executives choose SAP Commerce Cloud

See why market leaders choose this single platform for delivering consistent, personalized digital commerce experiences.

Read the executive brief

Support the end-to-end customer journey

Explore the other cloud solutions in the SAP Customer Experience portfolio.

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SAP Customer Experience solutions

See how the SAP Customer Experience solutions bring together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

*Gartner, Magic Quadrant for Digital Commerce, Mike Lowndes, Jason Daigler, Sandy Shen, Penny Gillespie, Yanna Dharmasthira, 25 August, 2020. 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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