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Wholesale Distribution

Simplify and improve the way you work with your customers and suppliers

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Join leading distributors who are reinventing the business, cooperating with partners to achieve economies of scale, and digitalizing customer engagement. Reimagine business models and proactively evolve before new digital competitors emerge.

Get the facts

of wholesalers surveyed call e-commerce their top sales channel, an increase from 31% in the same survey a year earlier.

Digital Commerce 360 report

of customers are willing to pay more for a better customer experience.

American Express and Ebiquity report

Find wholesale distribution software tailored to your needs

Run flexible, tightly integrated processes to achieve operational excellence – from demand planning and CRM to inventory and supply chain management.
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Adopt industry best practices while attaining operational excellence with our real-time enterprise resource management suite for digital business that can be deployed in the cloud or on premise.

SAP Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software.

Exceed expectations with the latest IT innovations

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Transformation is about technology and people

Learn how small and midsize wholesale distributors are making the digital transformation to increase efficiencies in logistics and operations, offer tailored experiences for customers, and improve visibility into the supply chain.

Thriving in the digital economy

Learn how the digital economy has driven B2B and B2C convergence – and why your business model must evolve to meet the demands and expectations of the digital economy.

Get the latest news and trends from experts

Communities and Events

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SAP for Wholesale Distribution Community

Network with industry experts through blogs, discussions, and other resources to find out how you can reduce days sales outstanding and align your B2B commerce processes with customer expectations – to ultimately run your wholesale distribution business better. 

Manage your wholesale distribution business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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