- Fan and Customer Engagement
- Fan and Customer Analytics
- Fan and Customer Loyalty
- Marketing Planning and Analytics
- Marketing Execution
Engage fans on every level through world-class innovation in sports and entertainment
Solve your specific sports and entertainment needs
Gain a competitive edge by leveraging the digital transformation in sports
Outclass and outmaneuver the competition – on the field and off – by capturing, analyzing, and using data in real time to create the “digital athlete.” Transform traditional methods in athlete management, scouting, health, fitness, training, development, game execution, and compliance for an edge no competitor can copy.
Adapt your casino to disruptive change in the digital era
Welcome casino goers into a live experience that can grab and hold their attention in a fiercely competitive market. Make commerce seamless and technology invisible – so your guests are the only ones rolling the dice. Win new customer segments, boost nongaming revenue, and create an immersive entertainment atmosphere.
Find sports and entertainment software tailored to your needs
SAP Sports One
Get ahead of the competition and simplify game-winning decisions with innovative technology that helps you identify, acquire, develop, and maintain the best personnel. Uncover the insights you need to create winning strategies and adjust on the fly – so you can reach championship-level performance.
SAP Hybris Marketing Cloud
Improve customer engagement at every stage of the sales cycle and support everything from social, e-mail, and content marketing to marketing automation and advanced analytics. Understand the real-time intent of each customer and dynamically deliver personalized and relevant omnichannel experiences.
Transform your business faster with help from SAP Digital Business Services
Realize your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
See how customers are succeeding with SAP
Solve your sports and entertainment business needs
Get the latest news and trends from experts
Improve sports performance by acting on data in real time
Collect data on athletes and analyze it effectively in the moment to gain a competitive edge on the field, court, or track.
Six challenges to the sports digital revolution
Let go of gut feelings in favor of real-time player performance data. See how the sports world has gone digital, and what obstacles are left to conquer.
Customers share best practices for SAP Hybris Marketing
Marquee sports brands joined SAP in March to discuss the topic of fan engagement and how they’re using SAP Hybris Marketing to achieve their goals – today and in the future.
Communities and Events
Manage your sports and entertainment business enterprise-wide
Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.
Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.
Procurement and Networks
Streamline procurement processes across your organization, driving compliance and control while cutting costs and risks.
Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.
Cloud and Data Platforms
Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.
Internet of Things (IoT)
Deploy high-velocity, intelligent edge IoT applications using business and technology services.