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Establishing relationships with digital audiences and monetizing ownership can help you thrive in a dynamic media market.

Digital transformation drives sustainability and monetization in media

Media companies are becoming intelligent, sustainable enterprises to maximize value, monetize audiences, and personalize the media experience.

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Manage production costs

Content production costs have risen significantly and investors are seeking higher returns. With real-time visibility into production spend, and the ability to control and forecast that spend, you can exercise greater fiscal discipline and invest in content and production that provides the greatest return. 

Maximize media value

It's important to understand the rights of your entire content library, and which assets are available for exploitation, while managing cashflow on royalties and tracking the profit and loss of each title or IP. You also can mine data to identify under-yielding content and use advanced analytics to discover the right distribution channel.

Personalize media engagement

By understanding audiences and consumers and targeting relevant content (including advertising) to them, you can deliver a more personalized and compelling media experience.  Drive longer media engagement or “stickiness” to increase customer lifetime value, grow revenue, and deepen relationships through the customer journey – from unknown to advocate.

Manage complex revenue at scale

A robust technology infrastructure can help you manage the complexity, volume, and variety of digital-first, micro-transaction, and multisided business models to reimagine a digital-first media business. You can track revenue, cost to serve, and profit, at the individual customer or subscriber level.

Innovative solutions for the media industry from SAP and our partners

Solutions that address specific media industry needs help you achieve cost-effective transformation and sustainable growth.


By establishing integrated business processes to manage financial growth across your organization, you can achieve top-line, bottom-line, and green-line growth.

SAP Billing and Revenue Innovation Management

Our subscription billing solution helps you automate your customer billing needs and monetize media opportunities quickly and effectively.

SAP S/4HANA for rights and royalty management by Vistex

From initial rights acquisition or IP origination through monetization, our media rights management solutions can help you manage intellectual property efficiently.

Invenio Content Financials Solution 1.0

Manage your content financial chain with an automated workflow engine that reduces inefficiencies, makes data-informed decisions, and provides tighter control on production spend.

SAP Convergent Mediation by DigitalRoute

Optimize data monetization and make a positive impact on your bottom line by converting usage and transactional data into revenue that supports new and existing media business models.

SAP Digital Asset Management Cloud by OpenText

Create, manage, and distribute media content assets for omnichannel access for customers and partners alike.

Explore how we can help your media business run better


When you spend billions of dollars creating and acquiring content to meet consumer demand, you must respond quickly to changes in the market. A single source of truth is needed to capture, store, and analyze the high volume of transactional data inherent to media – and to make critical business decisions based on real-time financial insights.

  • Content planning, budgeting, and forecasting
  • Collaboration with subcontractors and contingent workers
  • Content production budget management
  • Financial controlling management
  • Financial close management

83% of the most innovative media companies in the world run SAP solutions.

Source: SAP Performance Benchmarking

We were able to reduce our operating costs of finance systems by 60% with the move to SAP HANA Cloud.

Darren Anderson, Executive Director – Finance Systems and Applications Architecture Lead, Sony Pictures


Personalizing customer experiences and relationships are  a key differentiator for media companies to attract, delight, and retain consumers. You can drive additional revenue by upselling content, cross-selling adjacent services or goods, and finding niche audiences for content consumption.

  • Customer identity and access management
  • Insight-driven engagements 
  • Customer-centric engagement
  • Customer experience management
  • AI-based recommendations

Raising renewal rates over 30% year over year.

Source: FranklinCovey


FranklinCovey has chosen SAP Customer Data Cloud to help us remain customer centric. Using the platform to house customer data in a single location and secure it ensures that our customers are always at the top of our priority list.

Blaine Carter, Chief Information Security Officer, FranklinCovey


Acquiring the rights for content is a complex and expensive process and you need the maximum return on your investment. A centralized view of the IP owned by your organization is crucial to maximizing content value. In addition, support for edge practices that may involve rights clearance at the moment of consumption is key.

  • Rights acquisition management
  • Outbound and inbound royalty management
  • License sales management
  • Real-time rights availability
  • High-volume micropayments and finance

90% reduction in the duration of report execution, from six hours to less than 30 minutes.

Source: VistaPrint 


SAP S/4HANA Cloud is providing real-time access to insights that help us respond quickly to meet our customers’ needs at a time of rapid change in the marketplace.

Mukul Agrawal, Global Head of ERP and IT Services, Vistaprint, Cimpress Plc


To augment traditional license fee and advertising revenue streams, you need to manage subscriptions, e-commerce, in-experience purchases, merchandising, donations, and even nonfungible tokens (NTFs). Media and entertainment solutions from SAP can help you embrace new revenue models and make agile adjustments to reflect changes in market conditions.

  • High-volume subscription lifecycle management
  • Advanced profitability analysis at the customer or content level
  • Analytics and insights to improve business outcomes
  • Insight-driven engagements
  • Media-specific commerce solutions

60 times increase in productivity.

Source: Team Liquid 


Analytics technology is a game changer because it makes sifting through enormous amounts of gaming data simpler. Our ambition is always going to be winning. I can definitely say, thanks to SAP, it will be a lot easier.” 

Mathis “Jabbz” Friesel, Assistant Coach and Data Analyst, Team Liquid

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