BLACK HORSE ONE: Reinventing equestrian shows with advanced, end-to-end digital event management
See how digital transformation is delivering impactful and sustainable services to the equestrian community in real time, thanks to a digital-first approach. Document downloadenEpisode overview
Get a high-level look at the
guests, questions, challenges,
and opportunities discussed
in this episode of Better
Together: Customer
Conversations.
Read the blog
Reinventing equestrian shows with advanced, end-to-end digital event management
See how digital transformation is delivering impactful and sustainable services to the equestrian community in real
time thanks to a digital-first approach.
Thought leadership podcast
Daniel Göhlen, CEO of Black Horse
One, talks with Tamara McCleary,
CEO of Thulium, to share his
motivation and journey merging
tradition with technology to
transform equestrian events,
improving the sport and the
experience for all, winning over
even the most traditional.
Listen to the podcast
Practitioners' video
Daniel Göhlen talks with Timo
Elliott, vice president and
global innovation evangelist at
SAP, about what it took and the
technologies that have
resulted in a suite of
applications that
revolutionized the dressage
world.
Watch the video
Business Transformation Study
Learn more about how Black
Horse One is enabling organizers
to plan and run events on a single
cloud platform using SAP BTP.
Read the study
© 2025 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material.
Get a high-level look at the
guests, questions, challenges,
and opportunities discussed
in this episode of Better
Together: Customer
Conversations.
Read the blog
Reinventing equestrian shows with advanced, end-to-end digital event management
See how digital transformation is delivering impactful and sustainable services to the equestrian community in real
time thanks to a digital-first approach.
Thought leadership podcast
Daniel Göhlen, CEO of Black Horse
One, talks with Tamara McCleary,
CEO of Thulium, to share his
motivation and journey merging
tradition with technology to
transform equestrian events,
improving the sport and the
experience for all, winning over
even the most traditional.
Listen to the podcast
Practitioners' video
Daniel Göhlen talks with Timo
Elliott, vice president and
global innovation evangelist at
SAP, about what it took and the
technologies that have
resulted in a suite of
applications that
revolutionized the dressage
world.
Watch the video
Business Transformation Study
Learn more about how Black
Horse One is enabling organizers
to plan and run events on a single
cloud platform using SAP BTP.
Read the study
© 2025 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material.