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Emirates Fast Food Company: Transforming operations and experiences with cloud solutions from SAP

Explore Emirates Fast Food Company’s journey with SAP

Around the world, McDonald’s is known for its fast, consistent service with a smile. In the UAE, Emirates Fast Food Company is ensuring even better service and bigger smiles with digitalized operations and mobile-first HR experiences, powered by SAP S/4HANA Cloud and SAP SuccessFactors solutions.



faster processing of HR requests, such as time off.



faster month-end closing processes, down two days.



reduction in paperwork.

McDonald’s UAE’s digital transformation with SAP is giving all our staff real-time access to line-of-business data to transform customer experiences – from optimized layouts to personalized menus and fast deliveries.

Walid Fakih
General Manager, Emirates Fast Food Company LLC

The Challenge

Making business processes as efficient as fast food workflows

When was the last time you saw a 22-year-old without a mobile device in arm’s reach? Now, imagine more than half of your workforce is made up of twenty-somethings. For some, this might be their first job, and others may have language barriers. Meanwhile, you’re relying on old-fashioned recruiting methods; getting mired in paper-based, manual HR processes; and expecting employees to phone (gasp!) if they need anything. 


At the same time, imagine your business is growing rapidly – adding eight to 10 outlets a year – in the highly competitive quick-service restaurant sector. You need to ensure strict and consistent quality controls across all your restaurants, increase agility, enable data-driven decision-making, and deliver an exceptional experience both for customers and employees.


Emirates Fast Food Company didn’t need to imagine these scenarios. They were living them. They tapped SAP Services and Support and SAP partner Seidor MENA to deliver a fast, tasty solution to satisfy all their cravings.

With SAP SuccessFactors solutions, we can deliver a consistently excellent experience for employees at all our restaurants, so they can deliver an equally great experience to customers.

Binay Moktan
HR Director, Emirates Fast Food Company LLC 

The Solution

Bagging better experiences with every order

Emirates Fast Food Company looked to standardize, integrate, and digitalize its business processes with SAP S/4HANA Cloud as its new digital core.


The company is integrating its existing on-premise finance, procurement, and inventory management systems on SAP S/4HANA Cloud; digitalizing and automating some previously manual workflows; and significantly reducing costs by eliminating its on-premise infrastructure.


Using SAP Analytics Cloud, decision-makers get a real-time overview of business performance as well as advanced reporting, data modeling, and visualization capabilities.


With the SAP SuccessFactors Employee Central solution, the company now has a single HR and payroll system providing a single source of truth, instant access to employee data, automated approval workflows, and enhanced reporting – available on the go anytime, anywhere. The company was also able to rapidly ramp-up its local recruitment efforts during the COVID-19 pandemic, mitigating personnel issues and helping ensure McDonald’s UAE's continued success.

The Result

Digitalizing operations and experiences at 185 restaurants, and counting

Paper-based processes are a thing of the past, manual efforts have been decimated, and administrative workloads are dramatically reduced. 


Emirates Fast Food Company totally transformed its business operations with integrated, automated digital workflows for finance, procurement, inventory management, and HR processes. With fully automated finance and sales processes, the company can use real-time data to monitor and manage suppliers and inventory faster and more efficiently. 


“We now have access to essential sales insights anywhere, anytime, and on any device,” said Wissam Maarouf, senior operations director at Emirates Fast Food Company LLC. “With dashboards for tracking store KPIs, sales, and distribution, SAP solutions help us understand store performance and support the decision-making process.”


With SAP SuccessFactors solutions, the company now delivers an engaging, mobile-first employee experience, increasing accountability and transparency and reducing paperwork by 90%. 

SAP helps Emirates Fast Food Company run better

Key business outcomes and benefits

  • Consolidated on-premise systems and digitalized processes help accelerate workflows, increase efficiencies, and improve employee experiences
  • Mobile-first user experience increases employee engagement, accountability, and transparency
  • HR solutions from SAP cover the entire employee lifecycle and integrate with SAP S/4HANA
  • Expert support and guidance through the SAP Preferred Success service accelerates business outcomes
  • SAP partner Seidor MENA simplifies the transition to an intelligent enterprise

Featured solutions and services


About Emirates Fast Food Company

Emirates Fast Food Company owns and operates 185 McDonald’s restaurants in the United Arab Emirates.

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