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SAPMaster Data Governance, retail and fashion management extension software seen on a monitor

SAP Master Data Governance, retail and fashion management extension by Utopia

Digitalize and streamline retail operations with advanced master data management.

Streamline your retail processes with smart master data governance

Build a solid foundation for your intelligent enterprise by unifying, automating, and rationalizing the creation and maintenance of master data.

  • On-premise deployment
  • Streamlined enterprise master data governance
  • Greater business agility and responsiveness
  • Intelligent insights and increased transparency

Key Benefits

Deliver an agile, omnichannel experience

Increase brand loyalty and market share by helping customers find what they want with consistent data across e-commerce systems and brick-and-mortar stores.

Introduce new products faster with accurate data

Establish a single, centralized source of product information to provide the most recent information to all stakeholders, including external trading partners.

Improve agility, responsiveness, and transparency

Operationalize a “maintain once, use everywhere” best practice for article management by keeping information and attributes accurate and current.

Key Capabilities

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Predefined master data model

  • Use standard data objects to manage articles
  • Keep information and attributes accurate and current
  • Apply data like article description, unit of measure, variants, and applicable taxes

Accurate, time-based reporting

  • Gain clear, accurate reporting on all your articles
  • Enhance transparency and traceability across your ecosystem of stores and distribution centers
  • Support informed decisions across the functional areas of your business

Processing of multiple updates

  • Access a simple view of article master data information
  • Allow users to maintain multiple change requests at the same time
  • Provide a complete, verifiable audit trail for any entries applied to the article master

What are analysts saying about SAP?

SAP is a leader in master data management according to Forrester

Find out why SAP was positioned as a Leader in “The Forrester Wave™: Master Data Management, Q4 2021” report.

Technical Information

This product is deployed on premise, and system and software requirements vary by specific customer scenarios.

Installation and setup

Follow the setup instructions so you can start running your SAP software quickly and confidently.


Optimize configuration of the enterprise asset management extension with our comprehensive configuration guide.


Find out how you can seamlessly integrate the enterprise asset management  extension with your existing IT landscape.

Pricing and Packaging

Deployed on premise, this product requires a perpetual license and allows you to license and pay for only the functionality and number of users you need.

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Create a digital twin to manage assets, identify potential issues proactively, and  explore new ways to boost efficiency.

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.


Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.


Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Security and compliance

Focus on your business and customer relationships, while keeping your data safe and reliable. SAP takes a proactive, predictive approach to maintaining compliance and data security in the cloud and within an on-premise data center.

Questions? Get in touch!

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