Where leaders shape transformation
Join SAP leaders, industry experts, and peers at our flagship event series to discover our bold new vision for enterprise transformation.
Learn how to get real results with AI agents and assistants that actually understand your business.
Experience live demos and learn how real customers use SAP to accelerate results across every line of business.
Hear from SAP leaders, industry experts, and peers for insights you can apply immediately.
Register early and save on SAP Sapphire
Register by March 13 to secure early-bird rates—save €400 on individual tickets and €1,999 on group packages in Madrid.
Agenda at a glance
Please note that this agenda is listed in Central European Summer Time (CEST) and is subject to change. The session catalog will be available in March 2026.
| Tuesday, May 19 | |
|---|---|
| 7:00 a.m.–5:00 p.m. | Registration open |
| 9:00 a.m.–1:00 p.m. | Partner Summit |
| 1:00 p.m.–5:00 p.m. | Show floor open |
| 1:00 p.m.–5:00 p.m. | SAP solution demos, experience center, breakout sessions, meeting district, and sponsor booths |
Join us for Celebration Night
Wednesday, May 20
6:30 p.m.–10:00 p.m.
We invite you to join us at IFEMA Madrid for our evening event as we wrap up the day together. Get ready for an unforgettable evening filled with delicious cuisine, refreshing drinks, and vibrant music.
Roger Federer: Find your winning edge
Thursday, May 21
1:00 p.m.–2:00 p.m.
Join legendary tennis champion and philanthropist Roger Federer for insights into excelling under pressure. The star shares how his career-long lessons in versatility, resilience, and strategic thinking can help leaders deliver results in any business arena.