Industry solutions for SAP Customer Experience
Top industries for SAP Customer Experience
Our CX solutions address the specific needs of different industries, helping you innovate your customer engagement processes and transform customer experiences.
Retail
Connect retail and fashion customer experiences, linking people, processes, and data to create intelligent customer experiences at every touch point.
Consumer products
Dominate and differentiate your business in the consumer goods market with agile and connected customer experiences.
Automotive
Drive revenue opportunities beyond the showroom floor and race into the new era of the automotive industry.
Utilities
Generate revenue at scale and engage utilities customers digitally to meet their needs, reducing cost to serve and increasing non-commodity sales.
SAP Customer Experience for the retail industry
Speed time to market, get visibility across your value chain, and personalise experiences that win customers for life with omnichannel retail solutions from SAP.

With CX solutions for retail, you can:
Create differentiated and convenient omnichannel retail experiences across your physical and digital presence
Deliver personalised marketing tailored to customers based on their needs and preferences
Streamline order fulfilment and returns management for increased convenience
Offer new and preowned items side-by-side, encouraging consumers to make more-sustainable choices
Increasing orders processed by 35% year over year
Learn how SAP Customer Experience is powering retail wins, helping companies around the world crush their business goals.
Redefining the future of retail with AI
Research-based insights from IDC reveal how retailers are investing in technology to thrive in the era of omnichannel commerce.
Fashioning an enhanced omnichannel customer experience
Learn how Grupo Axo established a more data-driven IT landscape and a stronger, customer-centric shopping experience.
SAP Customer Experience for the consumer products industry
Gain valuable insights, build stronger customer engagement, and build brand loyalty with CX solutions for consumer products from SAP.

With CX solutions for consumer products, you can:
Strengthen relationships with B2B clients while increasing sales excellence
Improve engagement through personalised digital commerce experiences
Reduce environmental impact across the value chain while promoting the circular economy
New research: Loyalty trends among CPG shoppers
Explore CPG customer loyalty trends based on a survey of 12,000 global respondents conducted by SAP Emarsys and Opinion Matters.
E-commerce transformation in consumer products
Explore Oxford research on key trends, priorities, challenges, and strategies for digital commerce growth in the consumer products industry.
An optimised ordering experience for business customers
Discover how Versuni created a self-service B2B order portal and piloted its first D2C online store using SAP resource planning and customer experience solutions.
SAP Customer Experience for the automotive industry
Race into the next era of the automotive industry with innovative CX and CRM software from SAP.

With CX solutions for automotive, you can:
Create a customer data foundation for personalised engagement
Embrace digital automotive retail and sales excellence business practices to create a customer-centric buying journey
Create new business opportunities through value enhancements in operations and customer service
The service opportunity for automotive companies
Find out how to unlock brand value and create new service experiences that reflect growing customer expectations.
A customer-centric approach to digitalisation
Learn how Toyota Motor Philippines connected SAP solutions to offer a consistent customer experience—from the website, to the showroom, to the service centre.
360-degree visibility of customer interactions
See how Bosch Automotive Aftermarket unified service processes to help ensure outstanding service levels.
SAP Customer Experience for the utilities industry
Generate revenue at scale with non-commodity sales and personalised rate plans to help customers go green.

With CX solutions for utilities, you can:
Build customer intimacy to increase customer satisfaction, loyalty, and trust
Stabilize commodity business to help ensure a reliable and consistent supply of resources
Innovate with utility retail to offer new services, increase customer satisfaction, and improve operational efficiency
The service opportunity for utilities
Explore new revenue streams and value-add business models with a connected service approach.
Powering up service with AI
Explore how utilities companies can use AI-powered chatbots and digital self-service technology to transform customer service and engagement.
Managing 25% more customer inquiries
Understand how a single, unified service management solution helped service teams at Stadtwerke Bielefeld efficiently handle growing numbers of inquiries.
More industries
High tech
Grow your high tech business by getting to market faster, scaling business models more simply, and building customer relationships that last.
Industrial manufacturing
Keep up with shifts in buyer behaviour and business conditions and reduce supply chain complexity by embracing an agile customer experience.
Media, sports, and entertainment
Use real-time insights and AI-driven recommendations to gain a competitive edge and meet the expectations of consumers and fans.
Telecommunications
Boost profits, create new revenue streams, and win customer loyalty by delivering hyper-personalised experiences across all touch points.
Travel and transportation
Meet traveler needs and provide better passenger experiences while lowering costs through transportation efficiencies.
Wholesale distribution
Become a proactive, insight-driven wholesale distributor, selling anywhere, anytime and expanding across borders while remaining compliant.