SAP Event Ticketing

Discover modern ticketing software that lets you manage tickets, customers, and event processes quickly and efficiently.
Screenshot of SAP Event Ticketing

Boost ticket sales and improve how you manage customer data with our event ticketing software

Maintain control over your ticketing processes and keep ownership of your data without disrupting your IT infrastructure.

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Increase revenue using advanced cloud ticketing. SAP Event Ticketing software helps you manage event processes with scalability and customisability. You can strengthen relationships with customers through social media, mobile ticketing features, and a customisable event ticketing app.

  • Cloud deployment

  • Higher revenue potential through increased efficiency and reduced costs

  • Brand protection and use of corporate identity across sales channels

  • Comprehensive 360-degree view of customers and data management

Key benefits

Take control of event ticketing processes

Decide on sales channels, fee structures, and sales permissions to take control of your event ticketing system and build a stronger brand.

Boost ticketing revenue and keep control of data

Take advantage of the integrated premium functions to win new customers, tap additional sources of revenue, and strengthen relations with existing customers.

Reduce costs and streamline processes

Simplify processes through a highly flexible and scalable ticketing platform that provides visibility into all your ticketing and customer data.

Key features

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Ticket management

  • Maximise ticketing revenue by taking advantage of flexibility to sell across multiple channels
  • Create single tickets, season tickets and passes, vouchers, coupons, bundles, flex plans, parking permits, and accreditations
  • Configure and manage special campaigns, promotion codes, price reductions, and memberships

Ticket sales

  • Generate revenue by cross- and upselling events, parking, merchandise, or food and beverages
  • Incorporate social selling with social media channels and functions
  • Manage sales processes through integration with your existing IT structure

Fan and customer insights

  • Use advanced marketing, CRM, membership, and loyalty features to boost ticket sales and generate customer insights
  • Utilise real-time ticketing analytics information to maximise sales for each seat and event
  • Integrate with SAP Analytics Cloud and SAP HANA for insights for confident decision-making

Technological flexibility

  • Take advantage of maximum flexibility built into a scalable cloud solution based on the latest technologies
  • Integrate SAP Event Ticketing into your technology landscape to meet your IT and process requirements
  • Connect with various admission control systems and gather ticketing data

Pricing

Choose a base plan

SAP Event Ticketing

  • Metric:

    • This service is priced by objects.
    • An object is a data object, representing any physical object, managed through the cloud service. For this cloud service, tickets are counted.
    • The metric has a yearly entitlement and depletes with usage.

  • Payment method:

    • Invoice is supported for all countries.

  • Contract duration details:

    • The yearly price and quantity are pro-rated per month for contract durations that are less than a year.
  • In blocks of 1 Objects per year
  • Contract duration 1 to 3 years
  • Auto-renewal

  • Metric:

    • This service is priced by objects.
    • An object is a data object, representing any physical object, managed through the cloud service. For this cloud service, tickets are counted.
    • The metric has a yearly entitlement and depletes with usage.

  • Payment method:

    • Invoice is supported for all countries.

  • Contract duration details:

    • The yearly price and quantity are pro-rated per month for contract durations that are less than a year.

See how customers are succeeding with SAP

Simplifying sports administration

Learn how TSG Hoffenheim guarantees flexible, simple, and secure ticket sales with SAP Event Ticketing.

Read the customer story 

52 data systems consolidated

Discover how FC Bayern is using data to improve the game-day experience and elevate fan engagement to a whole new level.

Read the customer story 

Technical and security resources

SAP Help Portal

Visit SAP Help Portal to find detailed documentation, guides, and articles to help you implement, configure, and optimise SAP products.

Get started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

Services

Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.

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Support

Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

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