Build customer segments powered by AI.
Engage customers based on their predicted behaviors or affinities with segments driven by algorithms that continuously train themselves by processing your customers' data and identify and analyze patterns of behavior. Target offers based on lifecycle stage, engagement propensity or even estimated spend – such as first-time buyers likely to make a repeat purchase with high value. AI segments use prediction scores to calculate how likely it is that a contact will perform an action, for example, whether a customer will convert, remain inactive or churn.
Overview
Predictive Customer Behavior Analysis
Predict the future behavior of your customers with high certainty based on their past behavior
Customer Behavior Influence
Encourage customer actions or prevent undesirable tendencies
Enhanced Customer Engagement
Improve customer engagement
Details
Solution type
AI Feature
Compatibility
Works with
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SAP Emarsys
Technical Information
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Technical details
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Security
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Services and support
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Product documentation
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Business process security
Support compliance with regulatory requirements.
Risk and threat mitigation
Drive continuous improvement across your operations.
Cloud delivery options
Enable a smooth transformation while meeting security and compliance requirements.
Installation and setup
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Configuration
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Integration
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Resources
Initial Setup - SAP Help Portal
Initial Setup - Page
Product - SAP Help Portal
Product - What's New
Product - Security
Product - Community
Product Tour
SAP Engagement Cloud, AI Scores
SAP Engagement Cloud, AI Scores Demo