SAP Emarsys features
Personalised omnichannel customer engagement
Connect operational and customer data to deliver contextual engagements on any channel.
New revenue streams across the entire experience
Connect data throughout the business (such as ERP, business analytics, and referral marketing) and engage in real time with web tracking, APIs, open data, and relational data models.
Extend the value of your investment using direct integrations with SAP S/4HANA, SAP Customer Experience, and other solutions.
Launch omnichannel marketing campaigns faster with more than 100 pre-built tactics.
Engage customers on channels such as email, web, SMS, mobile apps, digital ads, conversational channels, mobile wallets, in-store, and direct mail.
Channel-agnostic, AI-powered personalisation
Gain a deep understanding of your customer engagement marketing and drive profitable growth with AI-infused solutions, insights, and analytics.
Insightful, data-driven decisions
Enhance customer engagement using AI to generate content and deliver relevant, timely, channel-specific messages.
Target customers with engaging offers based on status and expected behaviours, such as first-time buyer or those likely to convert.
Launch AI-infused marketing automations aligned with business goals using embedded, industry-specific use cases and reusable personalisation tokens.
Gain insights on campaign performance, including store metrics, return data, and lifecycle analytics.
Customer loyalty built across every touchpoint
Create meaningful interactions during key moments that matter to enhance relationships and increase customer lifetime value.
Brand loyalty that keeps customers coming back
Deliver engaging offers based on status and expected behaviours, such as loyal customers or those at risk of churning.
Enhance marketing campaigns with drag-and-drop personalised loyalty content based on connected data such as customer tier status, points, offers, and rewards.
Access a variety of loyalty plans and reward types that incentivise actions and purchases.
Deploy loyalty campaigns at the click of a button with pre-built tactics that drive membership growth to rewards redemption.
B2B account engagement at scale
Achieve predictable, profitable revenue through personalised, marketing-led B2B experiences, from commerce websites to sales interactions—at scale.
Integration of marketing, commerce, and sales data
Encourage collaboration, enrich customer profiles with account and commerce data, and synchronise offline and online data.
Use proven B2B tactics to speed up market entry, personalise outreach, and quickly launch campaigns with customisable templates.
Automate campaigns to nurture contacts, track engagement to identify high-value leads, and empower sales teams with customisable, on-brand campaigns based on recent client interactions.
Measure engagement KPIs and revenue, compare sales campaign performance, and optimise future campaigns based on results.
Explore the latest release highlights and product road map
Release highlights
Learn about omnichannel and AI innovations that help improve productivity, inspire creativity, and power personalised customer engagement.
Additional features
Check out our latest innovations including expanded channel capabilities, new data connectors and APIs, plus AI-powered content and analytics for marketers.
Road map
Explore planned innovations, features, and functionalities for the SAP Emarsys solution.