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Digital Commerce

Deliver a rich, personalised omnichannel e-commerce experience and gain agility to meet ever-changing customer needs.

Enable commerce everywhere to lead your market

Convert more customers more often and at higher value by turning every engagement into a personal, shoppable moment.

Product Overview

Turn every e-commerce engagement on any device or channel into a personal, shoppable moment to win more customers more often and at higher value.

Frequently Asked Questions

The SAP Commerce Cloud portfolio enables personalisation through context-driven services, a cloud-native add-on that delivers insights through the capture and analysis of data.

You can use this information to define dynamic customer segments based on intuitive conditions. For example, if the customer is female and purchased sunglasses before, the solution can be programmed to put her into a female sunglass shopper segment. Segments can be set up and run constantly, watching and listening for customers to meet those conditions. When a customer matches a defined condition, the solution determines what the customer sees on the storefront and triggers personalised promotions or prices.

A headless commerce platform decouples the front end or the storefront (aka the “head”) from all the back-end logic and processes of the platform. This results in more flexibility and agility, as you can work on updating your storefront without touching any of the core services running in the back. You also get a more modular approach to commerce, as core commerce capabilities are available as microservices and can be used independently of each other through API calls, even in scenarios where you don’t have a typical customer-facing storefront but want to feed different sales channels (aka “headless”).

SAP Commerce Cloud is our proven commerce solution built mainly for large enterprises with advanced B2B, B2C, and B2B2C use cases. You can customise the solution to meet your specific needs and manage even the most complex catalogs, products, and configurations for creating exceptional, hyper-personalised omnichannel experiences. The solution also comes with powerful and comprehensive B2B commerce capabilities.

 

SAP Upscale Commerce is our next-generation commerce solution designed for small and midsize organisations that want to launch direct-to-consumer channels. The pure software-as-a-solution (SaaS) solution uses a mobile-first approach to create exceptional commerce experiences in weeks. SAP Upscale Commerce includes innovative AI-based capabilities, such as intelligent widgets, mobigrams, and merchandising algorithms, that allow you to sell smarter at a low total cost of ownership.

Resource Center

*Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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