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Digital Commerce

Enable commerce everywhere to deliver the perfect-fit e-commerce solution for your business.

Turn each customer engagement into a personal, shoppable moment

Whether you're selling business-to-business (B2B), direct-to-consumer (D2C), business-to-consumer (B2C), or business-to-business-to-consumer (B2B2C), SAP Commerce solutions offer the e-commerce platform and point-of-sale features to start, run, and grow your business.


Explore commerce solutions from SAP

Resource Center

Customer Story

Explore how DAIMANI runs a multinational VIP hospitality marketplace that offers the highest level of personalised customer service through SAP Customer Experience solutions.

Customer Story

Discover how B2B customer experience drills through legacy processes to boost revenues.

Customer Story

See how a manufacturer expands market presence and improves responsiveness.

Customer Story

Find out how a global enterprise IT provider is helping new clients get up and running faster.

Customer Story
Sigma Healthcare

Learn how a healthcare company combines experience and operational insights to exceed customers’ expectations.

Customer Story
ALBA Group

Learn how a leading waste disposal company delivered a customer portal that exceeds customer expectations by using SAP Commerce Cloud.

Customer Story
New Era Cap

See how New Era implemented SAP Commerce Cloud to give B2B and B2C customers a responsive and easy-to-use omnichannel experience. 

Customer Story
Office Depot

Find out how Office Depot implemented SAP Commerce Cloud for its B2B customers to pace online orders and modernize its e-commerce platform. 

Customer video  of Maxim Integrated, an SAP C/4HANA customer
Customer Video
Maxim Integrated

Hear how this Fortune 500 semiconductor manufacturer is driving higher revenues by providing a seamless e-commerce experience.

Customer Story
Maui Jim

Hear how Maui Jim is providing unique shopping experiences to fill the gap between e-commerce and physical customer engagement.

Customer Story

Take a look at how the managed digital marketing services leader streamlined and improved its overall customer experience by implementing cloud solutions from SAP.

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Reinventing e-commerce with intelligent experience management

Learn how to deliver a better digital storefront to customers by using experience insights to shape their ongoing journeys.

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Preparing your e-commerce business for the “new normal”

Discover e-commerce strategies and technologies to address the challenges of a changing economy and prepare for recovery.

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Creating great experiences at Pentland

Find out how Pentland Brands found success by adopting a customer-centric digital strategy based on agility and pace.

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The future of commerce for your business

See how SAP Commerce Cloud can help your business thrive and deliver 5-star customer experiences.

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Everywhere commerce

Understand how to make every interaction shoppable across the entire customer journey with mobile-first, cross-channel journeys.

Headless commerce

Learn how headless commerce architecture can enable new business agility while making every screen a channel for your brand.

B2B e-commerce made easy

Discover how to drive next-gen B2B commerce through simplicity, innovation, and insight.

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Delivering rich e-commerce experiences

See how SAP Commerce Cloud can help your business deliver rich e-commerce experiences that drive revenue and build customer loyalty.

Reimagining commerce

Find out how SAP helps businesses adapt for resilience with our industry-leading e-commerce solution.

EPAM: Why migrate to the cloud?

Hear SAP implementation partner EPAM explain why companies should embrace moving their e-commerce platforms to the cloud.

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Virtual demo series: SAP Commerce Cloud

Learn how to make every interaction shoppable across the entire customer journey.

Solution overview for SAP Commerce Cloud

Find out how SAP Commerce Cloud can help your business reach new heights.

Personalising the customer experience, globally

See how Maui Jim runs its digital business with SAP solutions to support e-commerce sites and pop-up stores.

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How do you meet evolving B2B buyer expectations?

Learn how Pentland Brands found success with a customer-centric strategy based on agility and pace.

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Everywhere commerce

Find out how to make every interaction shoppable across the entire customer journey.

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How Milliken puts credibility and simplicity at the core of its B2B e-commerce sites

Learn how to exceed B2B “superbuyer” expectations.

Virtual Demo
Order management

Deliver a true omnichannel buying experience by enabling customers to fulfil orders and make returns anywhere, anytime.

Virtual Demo
Context-driven services

Enable real-time intelligent segmentation, personalisation, remarketing, and merchandising for a context-driven customer experience.

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Virtual Demo
Omnichannel commerce

Learn how to leverage core digital commerce capabilities to engage and transact with your customers across all channels.

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Online Event
How to revolutionise m-commerce

Learn how to build intuitive mobile UX that customers love.

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Online Event
Create amazing in-store and online experiences

Learn about the future of commerce as we explore cross-channel strategies for grocery retailers and direct-to-consumer tactics for B2C and B2B companies.

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Forrester: Engaging the digitally empowered buyer

See why digital transformation continues to shape B2B and B2C buying behaviour, and how a winning digital experience drives growth, converts sales, and improves client satisfaction.

Photo of a man and woman laying on a sofa with a tablet and credit card
Online Event
Grow B2B and B2C e-commerce with your own marketplace

Join Jess Iandiorio, CMO of Mirakl, as she uncovers the opportunities that online marketplaces offer.

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Three keys to digital transformation success

Discover how SAP Customer Experience solutions help Maxim Integrated drive world-class digital experiences with first-party data.

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Creating great customer experiences

See how Pentland Brands delivers great customer experiences by adopting a customer-centric digital strategy.

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Build customer relationships to drive revenue

Learn three steps that best-run brands can take to build better customer relationships.

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Ecommerce Foundation research: Key trends in e-commerce

Explore real-world examples of businesses driving more sales by placing customers at the centre of the shopping experience.

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How content excellence made Victorinox win in digital commerce

See how mastering data and content gives Victorinox the “cutting edge” in delivering great customer experiences.

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Meet customer expectations in an evolving world

Discover what it means to “platform your business” from platform pioneer Christian Agger, Head of Digital and Business Transformation at Satair.

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Get the A to Z on how to create amazing experiences

Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips.

Frequently Asked Questions

A digital commerce platform enables you to sell products, solutions, and services digitally – either through a typical online store or other digitally connected devices, such as mobile phones, wearables, connected cars, and IoT devices. It also allows you to include your physical stores in your digital commerce strategy, especially for omnichannel fulfilment scenarios, such as “buy online pick up in store” or “buy online return in store.”

A headless commerce platform decouples the front end or the storefront (aka the “head”) from all the back-end logic and processes of the platform. This results in more flexibility and agility, as you can work on updating your storefront without touching any of the core services running in the back. You also get a more modular approach to commerce, as core commerce capabilities are available as microservices and can be used independently of each other through API calls, even in scenarios where you don’t have a typical customer-facing storefront but want to feed different sales channels (aka “headless”).

SAP Commerce Cloud is our proven commerce solution built mainly for large enterprises with advanced B2B, B2C, and B2B2C use cases. You can customise the solution to meet your specific needs and manage even the most complex catalogs, products, and configurations for creating exceptional, hyper-personalised omnichannel experiences. The solution also comes with powerful and comprehensive B2B commerce capabilities.


SAP Upscale Commerce is our next-generation commerce solution designed for small and midsize organisations that want to launch direct-to-consumer channels. The pure software-as-a-solution (SaaS) solution uses a mobile-first approach to create exceptional commerce experiences in weeks. SAP Upscale Commerce includes innovative AI-based capabilities, such as intelligent widgets, mobigrams, and merchandising algorithms, that allow you to sell smarter at a low total cost of ownership.

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