Turn each customer engagement into a personal, shoppable moment
Whether you're selling business-to-business (B2B), direct-to-consumer (D2C), business-to-consumer (B2C), or business-to-business-to-consumer (B2B2C), SAP Commerce solutions offer the e-commerce platform and point-of-sale features to start, run, and grow your business.
Explore commerce solutions from SAP
Explore how DAIMANI runs a multinational VIP hospitality marketplace that offers the highest level of personalised customer service through SAP Customer Experience solutions.
Discover how B2B customer experience drills through legacy processes to boost revenues.
See how a manufacturer expands market presence and improves responsiveness.
Find out how a global enterprise IT provider is helping new clients get up and running faster.
Learn how a healthcare company combines experience and operational insights to exceed customers’ expectations.
Learn how a leading waste disposal company delivered a customer portal that exceeds customer expectations by using SAP Commerce Cloud.
See how New Era implemented SAP Commerce Cloud to give B2B and B2C customers a responsive and easy-to-use omnichannel experience.
Find out how Office Depot implemented SAP Commerce Cloud for its B2B customers to pace online orders and modernize its e-commerce platform.
Hear how this Fortune 500 semiconductor manufacturer is driving higher revenues by providing a seamless e-commerce experience.
Hear how Maui Jim is providing unique shopping experiences to fill the gap between e-commerce and physical customer engagement.
Take a look at how the managed digital marketing services leader streamlined and improved its overall customer experience by implementing cloud solutions from SAP.
Learn how to deliver a better digital storefront to customers by using experience insights to shape their ongoing journeys.
Discover e-commerce strategies and technologies to address the challenges of a changing economy and prepare for recovery.
Find out how Pentland Brands found success by adopting a customer-centric digital strategy based on agility and pace.
See how SAP Commerce Cloud can help your business thrive and deliver 5-star customer experiences.
Understand how to make every interaction shoppable across the entire customer journey with mobile-first, cross-channel journeys.
Learn how headless commerce architecture can enable new business agility while making every screen a channel for your brand.
Discover how to drive next-gen B2B commerce through simplicity, innovation, and insight.
See how SAP Commerce Cloud can help your business deliver rich e-commerce experiences that drive revenue and build customer loyalty.
Find out how SAP helps businesses adapt for resilience with our industry-leading e-commerce solution.
Hear SAP implementation partner EPAM explain why companies should embrace moving their e-commerce platforms to the cloud.
Learn how to make every interaction shoppable across the entire customer journey.
Find out how SAP Commerce Cloud can help your business reach new heights.
See how Maui Jim runs its digital business with SAP solutions to support e-commerce sites and pop-up stores.
Learn how Pentland Brands found success with a customer-centric strategy based on agility and pace.
Find out how to make every interaction shoppable across the entire customer journey.
Learn how to exceed B2B “superbuyer” expectations.
Deliver a true omnichannel buying experience by enabling customers to fulfil orders and make returns anywhere, anytime.
Enable real-time intelligent segmentation, personalisation, remarketing, and merchandising for a context-driven customer experience.
Learn how to leverage core digital commerce capabilities to engage and transact with your customers across all channels.
Learn how to build intuitive mobile UX that customers love.
Learn about the future of commerce as we explore cross-channel strategies for grocery retailers and direct-to-consumer tactics for B2C and B2B companies.
See why digital transformation continues to shape B2B and B2C buying behaviour, and how a winning digital experience drives growth, converts sales, and improves client satisfaction.
Join Jess Iandiorio, CMO of Mirakl, as she uncovers the opportunities that online marketplaces offer.
Discover how SAP Customer Experience solutions help Maxim Integrated drive world-class digital experiences with first-party data.
See how Pentland Brands delivers great customer experiences by adopting a customer-centric digital strategy.
Learn three steps that best-run brands can take to build better customer relationships.
Explore real-world examples of businesses driving more sales by placing customers at the centre of the shopping experience.
See how mastering data and content gives Victorinox the “cutting edge” in delivering great customer experiences.
Discover what it means to “platform your business” from platform pioneer Christian Agger, Head of Digital and Business Transformation at Satair.
Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips.
See how three brands are enhancing their digital shopping options to boost growth.
Gain new insights into today’s commerce solutions with valuable research from
Get comprehensive, best-practice advice from Ecommerce Foundation for managing complex and vital replatforming projects.
Find out how you can build beautiful mobile-native and progressive Web experiences and deploy in days with SAP Upscale Commerce.
Take a brief “digital disruptor” assessment test, learn how to build great direct-to-consumer (D2C) channels, and see how Levi Strauss is reinventing its business model for the D2C era.
Frequently Asked Questions
A digital commerce platform enables you to sell products, solutions, and services digitally – either through a typical online store or other digitally connected devices, such as mobile phones, wearables, connected cars, and IoT devices. It also allows you to include your physical stores in your digital commerce strategy, especially for omnichannel fulfilment scenarios, such as “buy online pick up in store” or “buy online return in store.”
A headless commerce platform decouples the front end or the storefront (aka the “head”) from all the back-end logic and processes of the platform. This results in more flexibility and agility, as you can work on updating your storefront without touching any of the core services running in the back. You also get a more modular approach to commerce, as core commerce capabilities are available as microservices and can be used independently of each other through API calls, even in scenarios where you don’t have a typical customer-facing storefront but want to feed different sales channels (aka “headless”).
SAP Commerce Cloud is our proven commerce solution built mainly for large enterprises with advanced B2B, B2C, and B2B2C use cases. You can customise the solution to meet your specific needs and manage even the most complex catalogs, products, and configurations for creating exceptional, hyper-personalised omnichannel experiences. The solution also comes with powerful and comprehensive B2B commerce capabilities.
SAP Upscale Commerce is our next-generation commerce solution designed for small and midsize organisations that want to launch direct-to-consumer channels. The pure software-as-a-solution (SaaS) solution uses a mobile-first approach to create exceptional commerce experiences in weeks. SAP Upscale Commerce includes innovative AI-based capabilities, such as intelligent widgets, mobigrams, and merchandising algorithms, that allow you to sell smarter at a low total cost of ownership.