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Customer Experience (CX) and CRM Solutions

Grab market opportunities, drive engagement and loyalty, and scale quickly with CRM and customer experience solutions from SAP.

Make each customer experience matter

CRM has evolved to represent every touch point in the customer experience. Our enterprise-grade CX solutions provide end-to-end insights across the value chain, allowing you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.  

Turn market opportunities into bottom-line realities

Exceptional customer experience begins with placing your audience at the centre of all you do. Unify customer data across your enterprise and utilise AI to build unique profiles that can help you truly understand your customers and their preferences. 

Win customer trust and loyalty with intelligent engagement

AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation. 

Scale, grow, and future-proof your enterprise with end-to-end business models

Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.   

Customer service, reimagined

The new, intelligent SAP Service Cloud powers the future of customer service.

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Great customer experience: We’ve got you 

Hear Sameer Patel, chief marketing and solutions officer for SAP Customer Experience, get straight to the heart of what it means to deliver great CX today.

Watch the video

CX agility: Rev up your tech stack – and revenue 

Transform your enterprise by aligning people, plans, and processes across your business with agile CX that allows you to pivot, grow, and scale.

Explore our knowledge centre

Keeping it REAL!

Join us LIVE for a brand new 4-day digital experience, 16-19 Nov at 3pm AEDT.

Deliver exceptional customer experiences

Integrate and analyse in-house and external data for in-depth customer insights.

Questions? Get in touch!

² Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021. 

³ Gartner, Magic Quadrant for Personalisation Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

⁴ Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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