Market and sell your solutions to SAP customers
Generate more sales and leads
Reach SAP customers worldwide through a trusted marketplace designed to showcase, sell, and scale solutions that extend SAP environments.
Expand globally
Reach customers in 200+ countries. Offer free trials, demos, or direct purchases to accelerate sales and reach new markets.
Increase visibility
Show how your solution works with SAP, solves targeted business challenges, and integrates seamlessly into customers’ SAP environments.
Stay flexible
Enable quick self-service deals with standard pricing or negotiate complex ones—giving customers choice and a smooth buying journey.
Extend your Sales team
Leverage SAP’s incentivised sales team to gain access to key decision makers and account insights to jointly drive the sales cycle with the customer.
Discover the vision, strategy, and best practices
Watch a webinar about the SAP Store partner strategy, third-party transactions, and how to make the most out of your listing.
Succeed with SAP Store to reach, sell, and scale globally
Turn your listing into a growth engine
Showcase how your solution integrates with SAP, drives customer value, and is backed by the trust of the SAP ecosystem—helping you win more deals faster.
Partner success drives our motivation
A global online marketplace where customers can find solutions for all their business needs directly from partners like you.
>3,000
solutions
Solutions are available for over 40 categories and 25 industries, giving customers a one-stop shop to address their needs.
>75%
average yearly revenue growth
SAP has a proven track record of success in its commitment to the partner community.
>200
countries available
Partner solutions have been sold in countries across North America, Europe, Asia, South America, Africa, and Australia.
Ready to become an SAP Partner?
You bring experience, expertise, and enthusiasm. We bring customers, a global brand, and technology to sell and build on.
Already a partner and ready to publish a solution?
Publishing on the SAP Store is simple, with tools and people to help get you set up.