Selling SAP solutions
Selling SAP solutions
Unlocking new sales opportunities with SAP
Opening your business to new markets
SAP PartnerEdge, Sell offers resellers and value-added resellers the opportunity to own the entire customer lifecycle or collaborate with other partners at SAP. Through SAP PartnerEdge, Sell, you’ll be able to tap into secure margins and revenue streams as well as proven demand generation support—all backed by the certifications and enablements you need to drive success and help your customers transform.
Are you ready to become a Sell partner?
Please note that these prerequisites specifically apply to your local entity in the country of application. They may vary if you hold a global agreement or partner grouping agreement (PGA) with SAP. All applications will be subject to business plan approval.
Global minimum requirements for net new sell partnership application
Before applying, review and ensure compliance with SAP trademark usage guidelines.
To monitor your application status and verify your business information, create a free SAP account using your business email.
Gain the momentum of a leading technology brand
Service Partners gain exposure to new customers and access to the latest innovations and cloud solutions. SAP Business AI serves as a key differentiator for Service Partners and offers a wide range of business opportunities.
Increase the value customers derive out of their cloud transformation by leveraging the SAP Business AI capabilities.
Serve as trusted advisors, helping customers to modernise their processes and systems with reduced time-to-value via AI infused development, and migration tools and automated code generation.
Assist customer adoption of SAP Business AI with integrating AI functionalities into existing systems and data sources.
Educate customers how to best use SAP Business AI, enabling them to make the most out of their investments – including change management and continual education about new updates, tools, or use cases.
Build AI use cases, tailor-made to clients' specific business requirements.
Commission-based, go-to-market model
Cloud deployment offers affordability, scalability, and a simplicity that enables customers to focus on growing their business, not running their IT. The flex model for SAP PartnerEdge Cloud Choice gives you flexibility, better cashflow, and more opportunities in the cloud.
Many vendors in the IT industry overlook the fact that partners also need help marketing their solutions and developing markets. We see that as an imperative. As an SAP reseller, we offer the opportunity to earn market development funds (MDFs) and business development funds to help you promote your business. In fact, at up to 21 months, SAP has one of the industry's most flexible policies in terms of how long your MDF is valid for use.
Part of our “Race2Revenue” program, our “Jump-Start” initiative for Sell partners on the SAP PartnerEdge program helps you accelerate reselling practices. We guide you on a journey that shows you how to take a go-to-market concept from idea to execution and achieve real results.
This initiative allows you to sell a solution that you are not authorised to sell if you collaborate with a partner that is authorised for that solution. This helps accelerate the sales cycle and enables you to deliver on your customers’ needs by delivering more-comprehensive solutions. Through the initiative, you can focus on your specific areas of expertise while offering a broader SAP portfolio, growing revenue through incremental subscription sales.
Your employees’ capabilities are key, and we offer a broad training portfolio – delivered virtually or in person – to help skill your staff. Our curriculums offer a blended approach of classroom training, workshops, and e-learning resources accessed from SAP Learning Hub. In addition to formal training, we offer an ongoing stream of supplementary sessions on topics such as social selling, maximising your partnership, and strategic solution and go-to-market opportunities.
Our digital sales suite provides tools and sales methodologies that help you identify new business opportunities, engage with customers effectively, and improve your sales and marketing performance. Resources include our social-selling enablement program and online AI simulators from SkillGym to help sales teams hone their skills. In addition, you can apply for a dedicated digital demand agent with full access to SAP digital tools, digital selling techniques, and solution specialists.
Digital advisory service
Beginning with a review of your value proposition and digital audit, we evaluate your SEO and content marketing. To fuel your demand generation engine, an SAP digital demand specialist can provide guidance on social media and social selling along with other SAP tools and resources.
Video messages
You can engage more effectively with sales prospects using video. With personalised and tailored messages, your salespeople can explain why they’d like to connect with prospects. This helps you stand out from the competition and get that much sought-after meeting.
LinkedIn Sales Navigator
Using marketing development funds to pay for licenses that enable you to harness the power of enterprise LinkedIn features can help support your social-selling marketing plan. This can result in increased win rates of and significantly larger deal sizes.
Digital health check
We can evaluate your Web site and identify your digital readiness. You will receive a detailed assessment report and a 30-minute consulting call to review recommendations on how to improve your digital presence.
Explore other engagement programmes
Build solutions
This program is ideal for OEMs, independent software vendors, and application developers that build solutions on top of, or integrate with, SAP technology.
Service solutions
SAP service partners provide strategic business consulting, system design, solution integration, and project implementation of SAP solutions.
Run solutions
As an outsourcing or hosting partner, you can offer SAP solutions through a private or public cloud while adding your own intellectual property or enhancing with your industry or line-of-business expertise.
Certifications for SAP Business Suite
Learn how the Partner Innovation Lifecycle Services group at SAP helps partners develop innovative solutions on SAP platforms and products to enable customer success.