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What is CRM today?

CRM for sales, marketing, service, and e-commerce

With one database and unified processes, CRM connects all of your customer-facing activities. But it also offers specific benefits to each of your teams.

What is sales CRM?

Sales CRM puts opportunity in the palm of your hand. Your reps can make successful connections, automate lead generation, personalise pitches, give accurate quotes, tap into pipeline CRM, collaborate, create reports … everything.

What is marketing CRM?

Marketing CRM makes the unpredictable – predictable. It helps you learn each customer’s likes and needs so you can surprise them with unique experiences. And while you shine, marketing automation is behind the scenes, completing tasks for you.

What is service CRM?

Customers expect more – and service CRM delivers more. Create perfect service moments that build loyalty. Automate manual processes to reduce field service errors and save time. Use service chatbots to answer common customer questions – and more.

What is e-commerce CRM?

E-commerce CRM is a set of CRM tools that provide an omnichannel commerce experience – across mobile, online, and brick-and-mortar buying and selling. Recognise customers across channels and give special love to high-value customers.

Explore CRM solutions

Go beyond traditional CRM software to drive customer engagement.

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