Retail
Reach more customers and deliver individualized experiences your customers can trust by becoming an intelligent enterprise with retail solutions from SAP.
Deliver game-changing experiences with insights into behaviour and demand
Unlock new business value with digital technology
Transform retail merchandise management
Connect your workforce, suppliers, consumers, and the IoT in real time to capture every opportunity and leverage digital transformation for increased business value.
Uncover unspoken consumer needs and drive personalised experiences and increased efficiencies across the retail value chain by connecting new technologies with integrated business solutions to create an intelligent enterprise.
Real World Transformation: Highlights for Retail
Consumers expect a new type of individualised experience, where commerce is seamless on any channel, gratification is instant, and technology is invisible.
Get the facts
Forbes
Aberdeen Group
See how retail companies are succeeding with SAP
17% faster reporting with SAP HANA
Learn how COOP was able to control rapid data growth by consolidating customer data spread across disparate systems.
Higher customer satisfaction with SAP solutions
Discover how Maui Jim leveraged innovative functionality for its digital customer services and commerce strategy.
Burra Foods Australia vBlog
The SAP SuccessFactors platform has been instrumental in transforming HR for Burra Foods Australia. Watch our vlog to see how SAP has contributed to global food production.
SAP Road Map for Retail
Explore how our current, upcoming, and planned innovations help retailers become immersed in consumer lives through trusted experiences, delivered profitably and at scale.
Current release highlights
- Consistent pricing and offers seamlessly delivered across touchpoints as a global cloud service
- Transactional data in the cloud for digital customer receipts, retail analytics, and supplier data exchange
- RFID-enabled stock transfer for store managers
- Machine learning-supported assortment and option planning and product master data enrichment
Upcoming innovations
- Headless commerce cloud with microservices extension factory
- Promotion-driven store allocation and automated store replenishment with cost-optimal ordering
- Improved demand forecast and assortment planning with real-world data
- Logistics business networks for partner collaboration, scheduling, and visibility
Future plans
- Leverage automation, embedded intelligence, and cloud scalability across all retail processes
- Optimise order fulfilment with networked-distributed order orchestration
- Integrate retail planning applications in the cloud
- Embed experience feedback into brand, product, customer experience, and workforce management
Find retail software tailored to your needs
Jump-start your transition to an intelligent enterprise
What are leading analysts saying about SAP?
Embrace the future of retail with innovation
Leverage digital innovation road maps and use cases
Explore innovation-led digital road maps and use cases for delivering omni-experience customer engagement, digital supply chain optimisation, and experiential retail.
Use the Internet of Things to build better relationships with your customers
Find out how new Internet of Things (IoT) technology can help you deliver the intimacy and immediacy that consumers demand. Watch the video, and then download the IDC whitepaper for more information.
The Competitive Threats for Retail in Australia
Hear how the retail industry landscape is changing in Australia, from buyer behaviours and overseas competitors coming into the local market.
Get fresh perspectives from retail experts
Four Ways To Retain Retail Customers In An Omnichannel World
As multichannel models evolve into omnichannel experiences, the abundance of choice is making it difficult for retailers to retain customers.
Five Strategies Shaping The Future Of Retail
Discover the strategies retailers must consider to future-proof their success in this new age of digital disruption.
SAP
Technology is rewriting the rules of retail
Discover how some retailers are reaching new heights of brand loyalty and customer satisfaction by embracing technology at the heart of their business.
Communities and Events
Customer Experience Innovation Forum
Join us in Dallas, TX, November 7-8, 2018, as inspiring individuals from retail, consumer products, and wholesale distribution companies share practical solutions and best practices for solving complex challenges for everything from demand to fulfilment.
Recap for SAPPHIRE NOW
Discover the retail announcements, sessions, and conversations from SAPPHIRE NOW, and learn how the Intelligent Enterprise has the potential to further change the retail industry.
Retail Community
Visit our vibrant community for learning, sharing, and collaborating across all things retail. Join the conversation on how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.