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Predict, anticipate, and deliver engaging retail shopper experiences

Grow your customer base and increase profits by moving to a single, real-time retail platform that can help you gain insights into customer behaviour; anticipate demand; manage inventory; and deliver personalised, omnichannel offers and services – wherever your customers choose to engage.

Marketing and Merchandising

  • Marketing and Merchandising Data and Insights
  • Merchandise and Assortment Planning
  • Omnichannel Marketing
  • Omnichannel Pricing and Promotions

Procurement and Private Label

  • Procurement Data and Insights
  • Sourcing and Contract Management
  • Merchandise Buying
  • Private Label

Supply Chain

  • Supply Chain Data and Insights
  • Allocation and Replenishment
  • Omnichannel Inventory and Order Response
  • Logistics and fulfilment

Omnichannel Customer Experience

  • Customer Data and Insights
  • Customer Engagement and Personalisation
  • Store and Digital Commerce
  • Omnichannel Order Management
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Prepare to win in a digital world where technology is rewriting the rules of retail

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The retail business is changing and leading retailers are finding that they need to act in the moment to harness opportunities for profitable growth. Learn how you can run live and in the moment by taking control of your digital transformation and reimagining everything from business models to shopper engagement.

Get the facts

80%
of the retailers in the Forbes Global 2000 are SAP customers.

Forbes

91%
year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

Aberdeen Group

Find retail software tailored to your needs

Harness real-time customer and point-of-sale (POS) insights, reach shoppers across any channel, and get the visibility you need to optimise everything from merchandising to your supply chain with retail management and omnichannel software from SAP.
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SAP S/4HANA Retail for merchandise management and SAP Customer Activity Repository

SAP S/4HANA Retail for merchandise management

SAP Customer Activity Repository

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SAP S/4HANA Retail for merchandise management

Meet the demands of a digital economy and omnichannel retail with support for all core retail processes. Gain insights into operational retail data and provide users with contextual, real-time information and a simple user interface to make faster decisions and deliver a better consumer experience.

SAP Customer Activity Repository

Improve demand forecasting and maximise promotion and assortment effectiveness with the SAP Customer Activity Repository application. This unified data repository collects multichannel customer and point-of-sale data in real time, prepares it for analysis, and makes it ready for consumption by other applications. 

Transform your business faster with help from SAP Digital Business Services

Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realise your business goals by simplifying and accelerating your digital transformation

In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.

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Transform your business with unparalleled service support enterprise-wide

SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.

What are leading analysts saying about SAP?

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SAP is one of the powerhouses driving next-gen retail

Give your customers the e-commerce experience they crave – before they visit your brick-and-mortar location to see products in person. Make your shop a multifaceted tool that can help build brand loyalty.

See how retail companies are succeeding with SAP

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20% fewer steps in order processing with SAP HANA

Hear how Lidl uses a sustainable, stable platform to optimise end-to-end processes and develop innovative ways to serve customers.

20x faster campaigns with SAP Hybris Marketing

See how Home Shopping Europe GmbH (HSE24) runs more focused campaigns by enabling marketers to quickly analyse customer data.

40x faster dunning run performance with SAP HANA

Find out how Zalando handles 10 times the financial transaction volume to remain Europe’s leading online fashion platform.

Embrace the future of retail with innovation

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Retail analytics are shaping the industry

Advanced analytics are a vital aspect of the retail industry. Companies that embrace analytics solutions see benefits that all lead to one result – increased profits.  

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“Use the IoT to Build Better Relationships with Consumers” video

Use the Internet of Things to build better relationships with your customers

Find out how new Internet of Things (IoT) technology can help you deliver the intimacy and immediacy that consumers demand. Watch the video, and then download the IDC whitepaper for more information. 

Get fresh perspectives from retail experts

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Jenn Vande Zande
Assistant Editor
SAP Hybris

Grocery shopping in the digital age

Discover how grocery shopping is changing rapidly in the digital age, and how you can gain or lose customers with your online experience.

Megan Ray Nichols
Freelance Science Writer

How the Internet of Things (IoT) is poised to change retail

The IoT is causing positive disruption in retail. See how IoT-related technologies may be utilised to boost both in-store and online retail transactions.

Bryan Pearson
President
LoyaltyOne

Seven under-the-radar retail trends for 2017

Find out why retailers who are prepared for the hidden trends in retail are poised to succeed in 2017 – and how you can get ready for them.

Communities and Events

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NRF 2018 Event Recap

Get a full recap of NRF 2018, Retail’s Big Show, and how SAP demonstrates that the future of retail is now. Watch videos and presentations from SAP, partners, analytsts and customers, and get a first-hand feel for the future of retail.

Retail Community

Visit our vibrant community for learning, sharing, and collaborating across all things retail. Join the conversation on how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.

SAP Future of Food Forum

Join experts from food retail, consumer products, and SAP to explore the future of food through innovations in the mobile customer experience, food personalisation, sustainable food chain management, omnichannel commerce, and more.

Manage your retail business enterprise-wide

From human resources to finance and analytics, we have the right solutions to run your retail business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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