AIS Group: Future-proofing group companies, data management, and processes with one cloud ERP
Learn how AIS Group is connecting people, processes, partners, and data with a single integrated system with the help of RISE with SAP S/4HANA Cloud Private Edition. Download the DocumentINTERNAL – SAP Only (delete if public)
AIS Group: Future-proofing group
companies, data management, and
processes with one cloud ERP
As a leading Thai communications provider, Advanced Info Service Public Company
Limited (AIS Group) prides itself on enhancing customers’ lives through world-class
innovations, services, and products. AIS Group delivers the promises of the digital world,
including 5G, to make a modern lifestyle possible. In addition to residential customers,
the company fosters connection and collaboration with businesses from a wide array of
industry sectors.
But AIS Group was saddled with a fragmented and complex IT landscape of more than
20 legacy solutions and more than 1,300 customizations that were hindering innovation
and scalability. It needed to consolidate disparate ERP systems across subsidiaries into a
single integrated platform for finance, controlling, sales, and retail operations. It also
needed a solid IT partner to help put the new system in place.
Featured partner
AIS Group: Future-proofing group
companies, data management, and
processes with one cloud ERP
As a leading Thai communications provider, Advanced Info Service Public Company
Limited (AIS Group) prides itself on enhancing customers’ lives through world-class
innovations, services, and products. AIS Group delivers the promises of the digital world,
including 5G, to make a modern lifestyle possible. In addition to residential customers,
the company fosters connection and collaboration with businesses from a wide array of
industry sectors.
But AIS Group was saddled with a fragmented and complex IT landscape of more than
20 legacy solutions and more than 1,300 customizations that were hindering innovation
and scalability. It needed to consolidate disparate ERP systems across subsidiaries into a
single integrated platform for finance, controlling, sales, and retail operations. It also
needed a solid IT partner to help put the new system in place.
Featured partner
INTERNAL – SAP Only (delete if public)
“SAP S/4HANA Cloud was a visionary move by AIS Group.
It is allowing us to reimagine how we operate, deliver
value, and lead in a digital-first world. It’s more than a
system change; it’s a cultural shift that accelerates our
agility, deepens customer engagement, and empowers
data-driven growth. We’re shaping a future-ready
enterprise where people, processes, partners, and data
are all connected.”
Somchai Lertsutiwong, CEO, Advanced Info Service Public Company Limited
Advanced Info Service
Public Company Limited
(AIS Group)
Bangkok, Thailand
www.ais.th (Thai)
Industry
Telecommunications
Employees
18,000
Revenue
฿213.6 million (US$6.13
billion)
Products and services
Mobile and Internet
services for home and
business
Featured solutions
RISE with SAP S/4HANA Cloud
Private Edition, SAP Cloud ALM,
and SAP Master Data Governance
>34%
Decrease in the number
of system integrations
1 system
Consolidated from more
than 20, simplifying
finance integration
Before: Challenges and opportunities
• Automate disparate and time-consuming manual processes for retail inventory, pricing, and
campaigns
• Enable planning based on accurate real-time data rather than gut feeling
• Reduce IT maintenance costs for an obsolete platform with limited upgrade paths
Why SAP and Deloitte
• RISE with SAP S/4HANA Cloud Private Edition to enhance business processes across group companies
• SAP Cloud ALM solution to facilitate application lifecycle management, from design to deployment
• SAP Master Data Governance application to help meet governance requirements and regulatory
standards
• SAP global partner Deloitte’s clean core migration approach based on best practices for
telecommunications and retail
After: Value-driven results
• Increased productivity, data accuracy, and insight by automating data workflows, reporting, and
processing
• Optimized financials and accounts management as well as spend, travel, and expense management
• Strengthened governance, internal controls, and traceability
• Reduced inventory and revenue loss by integrating business and inventory planning
• Lowered logistics costs by making warehouse and transportation management more efficient
• Reduced IT maintenance and spending while increasing business agility and adaptability
Reducing complexity, improving data, lowering costs, and
enhancing performance with SAP S/4HANA Cloud Private Edition
Featured partner
99406enUS (25/12) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“SAP S/4HANA Cloud was a visionary move by AIS Group.
It is allowing us to reimagine how we operate, deliver
value, and lead in a digital-first world. It’s more than a
system change; it’s a cultural shift that accelerates our
agility, deepens customer engagement, and empowers
data-driven growth. We’re shaping a future-ready
enterprise where people, processes, partners, and data
are all connected.”
Somchai Lertsutiwong, CEO, Advanced Info Service Public Company Limited
Advanced Info Service
Public Company Limited
(AIS Group)
Bangkok, Thailand
www.ais.th (Thai)
Industry
Telecommunications
Employees
18,000
Revenue
฿213.6 million (US$6.13
billion)
Products and services
Mobile and Internet
services for home and
business
Featured solutions
RISE with SAP S/4HANA Cloud
Private Edition, SAP Cloud ALM,
and SAP Master Data Governance
>34%
Decrease in the number
of system integrations
1 system
Consolidated from more
than 20, simplifying
finance integration
Before: Challenges and opportunities
• Automate disparate and time-consuming manual processes for retail inventory, pricing, and
campaigns
• Enable planning based on accurate real-time data rather than gut feeling
• Reduce IT maintenance costs for an obsolete platform with limited upgrade paths
Why SAP and Deloitte
• RISE with SAP S/4HANA Cloud Private Edition to enhance business processes across group companies
• SAP Cloud ALM solution to facilitate application lifecycle management, from design to deployment
• SAP Master Data Governance application to help meet governance requirements and regulatory
standards
• SAP global partner Deloitte’s clean core migration approach based on best practices for
telecommunications and retail
After: Value-driven results
• Increased productivity, data accuracy, and insight by automating data workflows, reporting, and
processing
• Optimized financials and accounts management as well as spend, travel, and expense management
• Strengthened governance, internal controls, and traceability
• Reduced inventory and revenue loss by integrating business and inventory planning
• Lowered logistics costs by making warehouse and transportation management more efficient
• Reduced IT maintenance and spending while increasing business agility and adaptability
Reducing complexity, improving data, lowering costs, and
enhancing performance with SAP S/4HANA Cloud Private Edition
Featured partner
99406enUS (25/12) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use