Finalist: 2024 Best Run SAP Human Capital Management
Hyundai Australia: Decisioning to use SAP SuccessFactors ultimately came down to a blend of strategic alignment, proven expertise, and functionality – a combination that SAP delivered on all fronts. Download the DocumentSAP Australia and New Zealand
Best Run Awards 2024
Best Run Awards 2024
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Industry WebsiteProduct and Services Featured SAP Solutions
Automotive www.hyundai.com/au/enSmart mobility solutions,
cars, SUVs, hybrids and EVs,
steel products.
SAP SuccessFactors (Employee
Central, Onboarding, Recruitment,
Performance & Goals, Succession &
Development)
SAP Integration Suite
Hyundai's status as a global leader in steel and automotive manufacturing, highlighted by its 2023 ranking as the 32nd "Best Global Brand"
by Interbrand, reflects its dedication to smart mobility technologies and sustainability and vision of "Progress for Humanity."
In Australia, the company has celebrated its 20th anniversary and employs nearly 350 staff across sales, marketing, and corporate functions,
collaborating with a vast network of dealers and franchisees.
Recently, the People and Culture (P&C) team set out to internalize Hyundai's "Imagine That" customer message as an Employee Value
Proposition (EVP). This initiative followed lower-than-expected Employee Satisfaction Survey results and a directive from CEO Ted Lee for a
local review. The P&C team recognized several obstacles to building a unified culture and began a search for solutions to drive a
comprehensive change program.
Building a high-performance culture in our workforce
Hyundai Australia
Human Experience Management
Industry WebsiteProduct and Services Featured SAP Solutions
Automotive www.hyundai.com/au/enSmart mobility solutions,
cars, SUVs, hybrids and EVs,
steel products.
SAP SuccessFactors (Employee
Central, Onboarding, Recruitment,
Performance & Goals, Succession &
Development)
SAP Integration Suite
Hyundai's status as a global leader in steel and automotive manufacturing, highlighted by its 2023 ranking as the 32nd "Best Global Brand"
by Interbrand, reflects its dedication to smart mobility technologies and sustainability and vision of "Progress for Humanity."
In Australia, the company has celebrated its 20th anniversary and employs nearly 350 staff across sales, marketing, and corporate functions,
collaborating with a vast network of dealers and franchisees.
Recently, the People and Culture (P&C) team set out to internalize Hyundai's "Imagine That" customer message as an Employee Value
Proposition (EVP). This initiative followed lower-than-expected Employee Satisfaction Survey results and a directive from CEO Ted Lee for a
local review. The P&C team recognized several obstacles to building a unified culture and began a search for solutions to drive a
comprehensive change program.
Building a high-performance culture in our workforce
Hyundai Australia
Human Experience Management
Challenges
As part of the review, Hyundai’s P&C team uncovered HR challenges that were affecting the organization at every level.
As a result of Hyundai's four-yearly executive changes, the company's leadership style and focus continuously changed. As
new leaders came in, the lack of a systemized HR culture was undermining employee unity.
Mid-level managers, while highly skilled in their specialized roles, were often promoted without a clear framework to guide
their development as leaders. This added to the lack of direction.
A historic focus on sales teams and targets meant that a proportion of the general workforce felt overlooked or disengaged,
leading to high turnover and poor retention.
Operational processes were out of date and modernizing them was a major priority. There was an over-reliance on
spreadsheets, and disjointed systems kept information in silos, all of which led to frustrating data inaccuracies and a lack of
transparency. Overall, existing HR software solutions lacked scalability.
It was clear that building a robust culture and modernizing processes were intertwined, and both were crucial in setting the
stage for a more efficient, forward-looking team.
As part of the review, Hyundai’s P&C team uncovered HR challenges that were affecting the organization at every level.
As a result of Hyundai's four-yearly executive changes, the company's leadership style and focus continuously changed. As
new leaders came in, the lack of a systemized HR culture was undermining employee unity.
Mid-level managers, while highly skilled in their specialized roles, were often promoted without a clear framework to guide
their development as leaders. This added to the lack of direction.
A historic focus on sales teams and targets meant that a proportion of the general workforce felt overlooked or disengaged,
leading to high turnover and poor retention.
Operational processes were out of date and modernizing them was a major priority. There was an over-reliance on
spreadsheets, and disjointed systems kept information in silos, all of which led to frustrating data inaccuracies and a lack of
transparency. Overall, existing HR software solutions lacked scalability.
It was clear that building a robust culture and modernizing processes were intertwined, and both were crucial in setting the
stage for a more efficient, forward-looking team.
Solution
Hyundai Australia’s decision to use SAP SuccessFactors ultimately came down to a blend of strategic alignment, proven
expertise, and functionality – a combination that SAP delivered on all fronts.
On a foundational level, SAP SuccessFactors stood out as superior in four key HR focus areas – talent management, fostering
growth, cultivating culture, and streamlining evaluation and rewards processes.
It was apparent from the start that the system was intuitively usable by team members. Management and the HR team were
able to gain new levels of insight into employee data, performance metrics and recruitment activities – many of which were
previously unavailable to them.
In addition, SAP SuccessFactors was a perfect fit in terms of scalability, and it is now easily supporting the team as it
expands. Also, its modular design meant that HR could pace the implementation, rolling out new modules in alignment with
the demands of ongoing business initiatives.
As a SAP implementation partner, EPI-USE was instrumental in crafting a change roadmap and executing the solution, with
their approaches and values aligning seamlessly for a strong partnership.
To ensure buy-in, the implementation team highlighted the advantages of systemization and automation to employees, while
key individuals were chosen to pilot the system. A pre-launch communication plan and a series of educational intranet
webinars were developed to build awareness and knowledge.
Hyundai Australia’s decision to use SAP SuccessFactors ultimately came down to a blend of strategic alignment, proven
expertise, and functionality – a combination that SAP delivered on all fronts.
On a foundational level, SAP SuccessFactors stood out as superior in four key HR focus areas – talent management, fostering
growth, cultivating culture, and streamlining evaluation and rewards processes.
It was apparent from the start that the system was intuitively usable by team members. Management and the HR team were
able to gain new levels of insight into employee data, performance metrics and recruitment activities – many of which were
previously unavailable to them.
In addition, SAP SuccessFactors was a perfect fit in terms of scalability, and it is now easily supporting the team as it
expands. Also, its modular design meant that HR could pace the implementation, rolling out new modules in alignment with
the demands of ongoing business initiatives.
As a SAP implementation partner, EPI-USE was instrumental in crafting a change roadmap and executing the solution, with
their approaches and values aligning seamlessly for a strong partnership.
To ensure buy-in, the implementation team highlighted the advantages of systemization and automation to employees, while
key individuals were chosen to pilot the system. A pre-launch communication plan and a series of educational intranet
webinars were developed to build awareness and knowledge.
Impact
50%
reduction in time spent on
reporting with increased
accuracy on people metric
reporting.
100%
reduction of paper forms,
including performance reviews,
development plans and
recalibration sessions.
29%
increase in the Employee
Satisfaction Index
An impressive 60% reduction in administrative tasks has revolutionized the team’s workflow. By streamlining HR activities such
as data entry, report generation and performance reviews, the team can now dedicate more time to value-add projects and
collaborating with management.
Employee experience has improved and leadership has gained a new level of trust in the data. Managers are able to self-serve
and employees have access to a more intuitive and less cumbersome platform, with three distinct systems consolidated in a
single sign-on and touchpoint.
SAP SuccessFactors has enabled Hyundai to use HR resources effectively without increasing headcount by allowing them to
focus on value-adding initiatives like building culture and leadership capabilities.
In terms of taking action on its high-level goals, the P&C team is less reactive and can work with the organization to build a
successful culture by freeing up time to coach managers on core behaviours and values.
Importantly, over a two-year period dedicated to cultural transformation, Hyundai Australia has witnessed significant
improvement in employee engagement and morale, with their Employee Satisfaction Index rising from 56% to 79%.
The team has just released the SAP SuccessFactors Recruitment module after successfully demonstrating it to the leadership
team. The release of the Compensation module will follow and allow the systems’ benefits to be fully realised.
50%
reduction in time spent on
reporting with increased
accuracy on people metric
reporting.
100%
reduction of paper forms,
including performance reviews,
development plans and
recalibration sessions.
29%
increase in the Employee
Satisfaction Index
An impressive 60% reduction in administrative tasks has revolutionized the team’s workflow. By streamlining HR activities such
as data entry, report generation and performance reviews, the team can now dedicate more time to value-add projects and
collaborating with management.
Employee experience has improved and leadership has gained a new level of trust in the data. Managers are able to self-serve
and employees have access to a more intuitive and less cumbersome platform, with three distinct systems consolidated in a
single sign-on and touchpoint.
SAP SuccessFactors has enabled Hyundai to use HR resources effectively without increasing headcount by allowing them to
focus on value-adding initiatives like building culture and leadership capabilities.
In terms of taking action on its high-level goals, the P&C team is less reactive and can work with the organization to build a
successful culture by freeing up time to coach managers on core behaviours and values.
Importantly, over a two-year period dedicated to cultural transformation, Hyundai Australia has witnessed significant
improvement in employee engagement and morale, with their Employee Satisfaction Index rising from 56% to 79%.
The team has just released the SAP SuccessFactors Recruitment module after successfully demonstrating it to the leadership
team. The release of the Compensation module will follow and allow the systems’ benefits to be fully realised.