BGW Group 2024 Best Run Award: Project Scaffold
BGW Group implemented a centralised framework built on SAP Commerce Cloud to develop and maintain websites for its largest businesses, ensuring a seamless and consistent user experience. This approach led to significant cost savings, improved customer engagement, and efficient resource management. Download the DocumentSAP Australia and New Zealand
Best Run Awards 2024
Best Run Awards 2024
Best Run SAP
Industry WebsiteProduct and Services Featured SAP Solutions
Electrical,
Plumbing and
Technology
Cnw.com.au | Samios.net.au |
sherriff.com.au | bgwt.com.au
Wholesale SAP Commerce Cloud
BGW Group, a privately owned collective of leading companies spread across the Electrical, Plumbing and Technology sectors, prioritises exceptional
customer experiences in today's competitive markets. Recognising the importance of a true omni-channel offering, a seamless UI and efficient B2B business
management requirements, they implemented Scaffold.
Scaffold, their innovative centralised framework built on SAP Commerce Cloud, allowed for the simultaneous development and maintenance of websites for
all four of their largest businesses in the group. This ensured a consistent and user-friendly experience across the board. Customers now navigate seamlessly
across the platform, encountering a unified brand experience and streamlined access to product and account information. Additionally, Scaffold provided a
holistic view of BGW Group's offerings, empowering informed decision-making for customers.
By prioritising a unified CX strategy with Scaffold, BGW Group strengthened its position as a trusted business partner, delivering exceptional value to all
customers.
Scaffold
BGW Group
Customer Experience
Industry WebsiteProduct and Services Featured SAP Solutions
Electrical,
Plumbing and
Technology
Cnw.com.au | Samios.net.au |
sherriff.com.au | bgwt.com.au
Wholesale SAP Commerce Cloud
BGW Group, a privately owned collective of leading companies spread across the Electrical, Plumbing and Technology sectors, prioritises exceptional
customer experiences in today's competitive markets. Recognising the importance of a true omni-channel offering, a seamless UI and efficient B2B business
management requirements, they implemented Scaffold.
Scaffold, their innovative centralised framework built on SAP Commerce Cloud, allowed for the simultaneous development and maintenance of websites for
all four of their largest businesses in the group. This ensured a consistent and user-friendly experience across the board. Customers now navigate seamlessly
across the platform, encountering a unified brand experience and streamlined access to product and account information. Additionally, Scaffold provided a
holistic view of BGW Group's offerings, empowering informed decision-making for customers.
By prioritising a unified CX strategy with Scaffold, BGW Group strengthened its position as a trusted business partner, delivering exceptional value to all
customers.
Scaffold
BGW Group
Customer Experience
Challenges
Being a group of companies we face the endless challenge of ensuring all businesses are meeting the exacting
standards of our industry at anyone time; and that each of those businesses are therefore afforded enough
attention to be able to do so. The four largest businesses in our group require a true Omni-channel offering to
remain competitive and as a group we strive to be have the market leading offering when it comes to all things
B2B.
Prior to scaffold, each business would enter it’s own development cycle, especially from a front-end perspective.
Resources would be required to develop one site at a time, leaving the remaining three stagnant in their current
state. So once one was developed and deployed, resources would then move onto the next site but of course the
need to sustain that which was just deployed in unison, greatly hindering our efficiencies.
The core conundrums being, one or two of the sites at anyone point in time would be therefore be outdated. As
well as the challenge of mitigating a ‘resource blowout’ to meet the exacting requirements of each business.
Being a group of companies we face the endless challenge of ensuring all businesses are meeting the exacting
standards of our industry at anyone time; and that each of those businesses are therefore afforded enough
attention to be able to do so. The four largest businesses in our group require a true Omni-channel offering to
remain competitive and as a group we strive to be have the market leading offering when it comes to all things
B2B.
Prior to scaffold, each business would enter it’s own development cycle, especially from a front-end perspective.
Resources would be required to develop one site at a time, leaving the remaining three stagnant in their current
state. So once one was developed and deployed, resources would then move onto the next site but of course the
need to sustain that which was just deployed in unison, greatly hindering our efficiencies.
The core conundrums being, one or two of the sites at anyone point in time would be therefore be outdated. As
well as the challenge of mitigating a ‘resource blowout’ to meet the exacting requirements of each business.
Solution
Noting the challenges we needed to cultivate an offering that would allow us to develop all four sites in unison,
leverage the industry insights we would receive from each channel and ensure there was enough in-house
knowledge to sustain the offering.
Que – Scaffold.
The Scaffold that has been developed is a centralised framework that supports both the individual businesses
growth and collective advancement. SAP commerce cloud has enabled us to build a framework that affords us
the luxury of being able to plan, resource and execute development cycles without compromising the integrity or
performance of the sites.
Noting the challenges we needed to cultivate an offering that would allow us to develop all four sites in unison,
leverage the industry insights we would receive from each channel and ensure there was enough in-house
knowledge to sustain the offering.
Que – Scaffold.
The Scaffold that has been developed is a centralised framework that supports both the individual businesses
growth and collective advancement. SAP commerce cloud has enabled us to build a framework that affords us
the luxury of being able to plan, resource and execute development cycles without compromising the integrity or
performance of the sites.
Impact
>96%
new customer activation
>96% of all new customers (across
the four core businesses) since latest
upgrade now actively engaging with
our B2B offering.
$700k
annual cost savings
Prior to Scaffold, we planned to hire 5
additional resources, which would
have cost up to $700,000 per annum.
Scaffold eliminated the need for these
additional resources.
$800k
Dev Savings
>2 year development cycle for all four
sites (six to eight months each), cut
down to seven months for all. Approx.
$800k+ in dedicated resource
development time saved.
Thanks to Scaffold, the group can now ensure that each core business is given the attention and resources it needs to thrive
while benefiting from shared expertise and economies of scale. This approach not only supports sustainability but also
facilitates the organic growth of the businesses in a cohesive and strategic manner. No longer must one wait in line so to speak.
It goes without saying that it was a lot of work to get all sites to a level playing field before scaffold could be implemented, but
the time invested to be able to do so has been paid back ten fold immediately as all sites have recently benefited from the
latest development cycle, and of course not had to wait for their turn. The latest development cycle would have taken in excess
of two years to deploy across all sites (six to eight months each), but we were able to progress all sites together in the space of
seven months.
>96%
new customer activation
>96% of all new customers (across
the four core businesses) since latest
upgrade now actively engaging with
our B2B offering.
$700k
annual cost savings
Prior to Scaffold, we planned to hire 5
additional resources, which would
have cost up to $700,000 per annum.
Scaffold eliminated the need for these
additional resources.
$800k
Dev Savings
>2 year development cycle for all four
sites (six to eight months each), cut
down to seven months for all. Approx.
$800k+ in dedicated resource
development time saved.
Thanks to Scaffold, the group can now ensure that each core business is given the attention and resources it needs to thrive
while benefiting from shared expertise and economies of scale. This approach not only supports sustainability but also
facilitates the organic growth of the businesses in a cohesive and strategic manner. No longer must one wait in line so to speak.
It goes without saying that it was a lot of work to get all sites to a level playing field before scaffold could be implemented, but
the time invested to be able to do so has been paid back ten fold immediately as all sites have recently benefited from the
latest development cycle, and of course not had to wait for their turn. The latest development cycle would have taken in excess
of two years to deploy across all sites (six to eight months each), but we were able to progress all sites together in the space of
seven months.
“”Undertaking such an ambitious project with a lean team presented inevitable challenges, which we
anticipated from the outset. However, SAP Commerce Cloud has empowered our teams to realise our
vision for Scaffold. The foundations we have established now future-proof our operational processes
and enable the efficient and economical development of our expanding digital offerings.
Sean Ryan
Chief Marketing Officer | BGW Group
anticipated from the outset. However, SAP Commerce Cloud has empowered our teams to realise our
vision for Scaffold. The foundations we have established now future-proof our operational processes
and enable the efficient and economical development of our expanding digital offerings.
Sean Ryan
Chief Marketing Officer | BGW Group