Heinemann: Creating a unified view of pricing and promotions for consistent omnichannel experiences
Learn how Heinemann now has the same pricing and promotions online and offline, thanks to the SAP Omnichannel Promotion Pricing solution. Download the Document1INTERNAL – SAP Only (delete if public)
Gebr. Heinemann: Creating a unified
view of pricing and promotions for
consistent omnichannel experiences
Gebr. Heinemann SE & Co. KG is one of the world’s leading retailers and distributors in
the international travel market. In Europe, the company is the market leader and the only
family-owned company among the global players in the travel retail sector. Gebr. Heinemann
operates duty free and travel value shops, brand boutiques, and concept stores under license
at international airports, as well as shops at border crossings and on board cruise ships.
As an international business with online and offline channels, it’s important for the company
to offer a consistent omnichannel experience for customers, whether they’re shopping online
or in the airport duty-free shop. Looking to simplify managing consistent pricing across its
channels, Gebr. Heinemann seized the opportunity to create one source of truth for pricing
and promotions in the cloud.
Gebr. Heinemann: Creating a unified
view of pricing and promotions for
consistent omnichannel experiences
Gebr. Heinemann SE & Co. KG is one of the world’s leading retailers and distributors in
the international travel market. In Europe, the company is the market leader and the only
family-owned company among the global players in the travel retail sector. Gebr. Heinemann
operates duty free and travel value shops, brand boutiques, and concept stores under license
at international airports, as well as shops at border crossings and on board cruise ships.
As an international business with online and offline channels, it’s important for the company
to offer a consistent omnichannel experience for customers, whether they’re shopping online
or in the airport duty-free shop. Looking to simplify managing consistent pricing across its
channels, Gebr. Heinemann seized the opportunity to create one source of truth for pricing
and promotions in the cloud.
2INTERNAL – SAP Only (delete if public)
“Thanks to the SAP Omnichannel Promotion Pricing
solution, we have the same pricing and promotions
online and offline, with pricing updated and available for
everyone across all our channels at the same time.”
Christian Schwidlinski, Senior Consultant, Gebr. Heinemann SE & Co. KG
Gebr. Heinemann SE & Co. KG
Hamburg, Germany
www.gebr-heinemann.de
Industry
Retail
Employees
>7,340
Revenue
€3.8 billion
Products and services
Perfumes and cosmetics,
wines and spirits, fashion
and accessories, watches,
and jewelry
Featured solutions
SAP Omnichannel Promotion
Pricing, SAP Customer Activity
Repository, and SAP Customer
Experience
Increased
Speed of data distribution
and increased its
reliability by shortening
the process
Before: Challenges and opportunities
• Lack of visibility into multiple siloed data repositories for promotions and pricing
• Complexity and reliance on manual effort to manage its omnichannel sales environment
Why SAP
• SAP Omnichannel Promotion Pricing solution, an industry cloud solution, to provide one repository for
all price master data and promotions and enable consistent promotional pricing across sales channels
• Automatic calculation of sale prices by applying promotional rules using the Calculation service for
SAP Omnichannel Promotion Pricing
• Native integration with the SAP Customer Activity Repository application and commerce solutions in
the SAP Customer Experience portfolio
• Access to SAP’s open APIs for visibility into pricing and calculation engines
After: Value-driven results
• Established one source of truth in the cloud for pricing and promotions across channels
• Elevated customer experiences and confidence through consistent and transparent pricing and
promotions across channels
• Mitigated data errors, thanks to data centralization and less manual effort
• Reduced operational costs for hardware setup and maintenance for pricing and promotions
Mastering omnichannel retail with SAP Omnichannel Promotion Pricing
90856enUS (24/06) © 2024 SAP SE or an SAP affiliate company. sap.com/terms-of-use
100%
Elimination of local
infrastructure required
for mobile point-of-sale
data distribution
“Thanks to the SAP Omnichannel Promotion Pricing
solution, we have the same pricing and promotions
online and offline, with pricing updated and available for
everyone across all our channels at the same time.”
Christian Schwidlinski, Senior Consultant, Gebr. Heinemann SE & Co. KG
Gebr. Heinemann SE & Co. KG
Hamburg, Germany
www.gebr-heinemann.de
Industry
Retail
Employees
>7,340
Revenue
€3.8 billion
Products and services
Perfumes and cosmetics,
wines and spirits, fashion
and accessories, watches,
and jewelry
Featured solutions
SAP Omnichannel Promotion
Pricing, SAP Customer Activity
Repository, and SAP Customer
Experience
Increased
Speed of data distribution
and increased its
reliability by shortening
the process
Before: Challenges and opportunities
• Lack of visibility into multiple siloed data repositories for promotions and pricing
• Complexity and reliance on manual effort to manage its omnichannel sales environment
Why SAP
• SAP Omnichannel Promotion Pricing solution, an industry cloud solution, to provide one repository for
all price master data and promotions and enable consistent promotional pricing across sales channels
• Automatic calculation of sale prices by applying promotional rules using the Calculation service for
SAP Omnichannel Promotion Pricing
• Native integration with the SAP Customer Activity Repository application and commerce solutions in
the SAP Customer Experience portfolio
• Access to SAP’s open APIs for visibility into pricing and calculation engines
After: Value-driven results
• Established one source of truth in the cloud for pricing and promotions across channels
• Elevated customer experiences and confidence through consistent and transparent pricing and
promotions across channels
• Mitigated data errors, thanks to data centralization and less manual effort
• Reduced operational costs for hardware setup and maintenance for pricing and promotions
Mastering omnichannel retail with SAP Omnichannel Promotion Pricing
90856enUS (24/06) © 2024 SAP SE or an SAP affiliate company. sap.com/terms-of-use
100%
Elimination of local
infrastructure required
for mobile point-of-sale
data distribution
3INTERNAL – SAP Only (delete if public)
Creating flawless cross-system and cross-channel customer
experiences with consistent pricing and promotions
Gebr. Heinemann SE & Co. KG invested in the SAP Omnichannel Promotion Pricing
solution to create one source of truth for sales pricing and promotions. The Calculation
service for SAP Omnichannel Promotion Pricing allows the company to calculate effective
sales prices by applying promotional rules. Integrated with the SAP Customer Activity
Repository application and SAP Commerce Cloud solutions as well as third-party
applications, such as point-of-sale solutions and mobile apps, Gebr. Heinemann can
support consistent pricing across its channels.
Local pricing and promotions are key to success in the international travel retail market –
offline and online. While the company’s aim is for omnichannel consistency, the cloud-
based service gives the team at Gebr. Heinemann the freedom to support local pricing
and promotions. Taking advantage of SAP’s open APIs, Gebr. Heinemann can connect to
third-party applications for loyalty and couponing and provide special offerings to its
loyalty program members. The company also has more flexibility to use its infrastructure
when partnering with vendors for promotional events.
Creating flawless cross-system and cross-channel customer
experiences with consistent pricing and promotions
Gebr. Heinemann SE & Co. KG invested in the SAP Omnichannel Promotion Pricing
solution to create one source of truth for sales pricing and promotions. The Calculation
service for SAP Omnichannel Promotion Pricing allows the company to calculate effective
sales prices by applying promotional rules. Integrated with the SAP Customer Activity
Repository application and SAP Commerce Cloud solutions as well as third-party
applications, such as point-of-sale solutions and mobile apps, Gebr. Heinemann can
support consistent pricing across its channels.
Local pricing and promotions are key to success in the international travel retail market –
offline and online. While the company’s aim is for omnichannel consistency, the cloud-
based service gives the team at Gebr. Heinemann the freedom to support local pricing
and promotions. Taking advantage of SAP’s open APIs, Gebr. Heinemann can connect to
third-party applications for loyalty and couponing and provide special offerings to its
loyalty program members. The company also has more flexibility to use its infrastructure
when partnering with vendors for promotional events.