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SAP for Sports and Entertainment

With SAP solutions, sports and entertainment organizations are driving world-class innovation to engage fans like never before, improve player and team performance, and help venues run simply.


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Digital Transformation of the Sports and Entertainment Industry

Virtual reality, hyperconnectivity, platforms and big data are influencing the way we do business, also for clubs, venues or casinos. By pioneering innovative solutions, SAP enables sports and entertainment organizations to get their competitive edge.

The Digital Athlete

Ticketing in the Digital Age

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Customer Stories

Learn more about how our customers are succeeding with SAP Sports and Entertainment solutions.

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More Stories

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Hot off the Press!

The digital transformation finally reaches the sports and entertainment industry. By engaging with clubs, venues, and entertainment companies, SAP comes more and more into public focus. Stay informed about what’s going on with our hot off the press news!

SAP Sports One wins award

Zenit boosts work with fans

Duke set for March Madness

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Latest Questions and Answers
Comment Gagner jusqu'a 1000 euro par moi on Parions sur le Sport?!!!

Découvrez le Top 10 des meilleurs Bookmakers Légaux en France, plus La Stratégie Secrète pour Gagner de l'argent a Terme on parions sur le sports, avec un seul 1€ - Gagnant a 100% Sommaire Comment gag...

SAP Sports One Trial Account

Hi, We are trying to use SAP Sports One trial. However, we noticed that the trial accounts are same for everyone. For example there is an trial account "Coach" and password was "Welcome1" given by SAP...

October 24th, 2017

Latest Blogs
SAP Sports Marketing and Fan Engagement with Northwestern University

On Wednesday February 6th, SAP presented to an interdisciplinary Sports Marketing class at the Northwestern University Medill School of Journalism, Media, and Integrated Marketing Communications. SAP’...

February 7th, 2019
World Rugby Heads for the Clouds

New SAP ByDesign will make sure the upcoming Rugby World Cup is a hit! It’s going to be a big year for rugby fans. That’s because, as well as enjoying the usual action-packed fixtures calendar, Novemb...

January 30th, 2019
A Minha Experiência no Lendário Maracanã

No dia 6 de Dezembro eu participei do evento Sport Experience no estádio Maracanã como um dos palestrantes. Que honra! Os fãs do futebol conhecem bem esse local lendário, palco de duas finais de copa ...

January 11th, 2019
My Experience at the Legendary Maracana

On December 6th I joined the Sports Experience event at Maracana stadium in Rio as one of the speakers. What an honor! Football(Soccer) fans know well this stadium, a legendary place, where two World ...

January 11th, 2019
Using Analytics to Get In Shape

I’ve written about this a few times in the past, but I always seems to learn a little bit more around the role of technology and analytics with fitness. This year, my New Year’s resolutions is to try ...

January 2nd, 2019
Reinventing Sports Sponsorship

There are good reasons so many companies sponsor sports. For a start, the audience can be massive, which helps in terms of building brand recognition. And, there’s no disputing that involvement in spo...

December 13th, 2018

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